#K2innovation
Kenshoo Product Innovation:
Will Martin-Gill and Fiona Gill

#K2innovation
Welcome

Will Martin-Gill, SVP Product

Fiona Gill, VP Client Services

Favorite Innovation: Airplanes

Favorite Innovatio...
Global Reach, Local Representation

22 international locations
400+ employees

© 2014 Kenshoo, Inc. Confidential and Propr...
The People

Solution Engineering

Client Services

Research

Product

Adoption

Tech Support

Education

Marketing

Accoun...
Client Services Leadership
Fiona Gill
Nate Just
AMER - Direct
David Rifkin
AMER - Agency
Michele Yeung
APAC
Nick Blake
EME...
Client Service Experience

#K2innovation
Vertical Experience

#K2innovation
Kenshoo: “The Only Leader”
SEARCH

Forrester Wave™: Bid Management, Q4 '12

SOCIAL

“Customers were
extremely satisfied
wi...
Delivering Innovation to Our Clients
Typical Software Company

Commitment to Technology
and Innovation:
© 2014 Kenshoo, In...
Significant releases in 2013

Kenshoo Places &
Call conversion optimization
•
•
•
•
•
•
•
•
•

Facebook Exchange support
K...
2013 themes: carrying into 2014

Mobile

© 2014 Kenshoo, Inc. Confidential and Proprietary Information

Cross-Channel

For...
Reaching your customers on the go

© 2014 Kenshoo, Inc. Confidential and Proprietary Information
U.S. Mobile Versus Desktop Ad Spending
$70 Bn.

$60 Bn.

56.69%

$50 Bn.

of digital

> 120% growth in 2013 US mobile ad
s...
Growth of Global Mobile App Market
In-app Purchases Dominate App Store Revenue

1M+ mobile apps in Google Play and Apple
A...
Mobile Search Trends

#K2innovation
Significant acceleration in Mobile
Capabilities in 2013

SOCIAL
SEARCH
LOCAL
SMARTPATH

• Drive mobile web commerce

• Opt...
Drive Mobile App Installs, In-app Purchases
Lifetime Value on Facebook

SOCIAL
SEARCH
LOCAL
SMARTPATH

•

Drive mobile app...
Drive Mobile App Installs, In-app Purchases
Lifetime Value on Facebook

SOCIAL
SEARCH
LOCAL
SMARTPATH

Audience 1

Revenue...
Cross-channel:
More Powerful Together

#K2innovation
Extend Your Reach & Drive Additional
Sales with Demand-Driven Campaigns

Top Performing Products in PLA
Wilson One BLX
Cli...
Native access to FBX

Real Time Bidding
•

Use 1st party cookie data to target users
based on demonstrated intent

Massive...
With search, find more accurate
value of the customer . . .
Visit Facebook

$2.50 CPM

Search ad click for “tennis racket”...
Search remarketing in FBX:
Big opportunity
Beta client: missed chances to bid on
customers with relevant intent
• Clients ...
Search remarketing in FBX:
Big opportunity

#K2innovation
3.

Kenshoo: now augmenting
display in a bigger way

#K2innovation
Leverage search to improve
display strategy

CNET
CNN
DMP

DSP/
Ad Exchange

ESPN
NYTIMES

#K2innovation
Understanding and investing in the right
customer interactions

© 2014 Kenshoo, Inc. Confidential and Proprietary Informat...
You need cross-channel measurement and
attribution to help you determine
where to allocate spend
and how much to pay.

© 2...
SmartPath: Understand and better invest
against your true opportunity

© 2014 Kenshoo, Inc. Confidential and Proprietary I...
Kenshoo Halogen™: Forecasting and Execution
✓ 90 valid plans
✓ Investment increased 36%

© 2014 Kenshoo, Inc. Confidential...
Kenshoo Product...

Heavily investing in
making your program
world class

Most innovative crosschannel targeting and
optim...
Upcoming SlideShare
Loading in …5
×

K^2 Presentation: Kenshoo Product Innovation

971 views

Published on

K^2 presentation highlighting Kenshoo's product innovations in 2013 and beyond as delivered on February 13th, 2014 by Kenshoo's SVP of Product, Will Martin-Gill and VP of Client Excellence, Fiona Gill.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
971
On SlideShare
0
From Embeds
0
Number of Embeds
331
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

K^2 Presentation: Kenshoo Product Innovation

  1. 1. #K2innovation
  2. 2. Kenshoo Product Innovation: Will Martin-Gill and Fiona Gill #K2innovation
  3. 3. Welcome Will Martin-Gill, SVP Product Fiona Gill, VP Client Services Favorite Innovation: Airplanes Favorite Innovation: Central Heating #K2innovation
  4. 4. Global Reach, Local Representation 22 international locations 400+ employees © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  5. 5. The People Solution Engineering Client Services Research Product Adoption Tech Support Education Marketing Account Executives #K2innovation
  6. 6. Client Services Leadership Fiona Gill Nate Just AMER - Direct David Rifkin AMER - Agency Michele Yeung APAC Nick Blake EMEA Simon Perry Global Social Teri Foley Global EDU Fiona Gill – Global VP Client Excellence • Chicago, IL • Oversees Global Client Services organization including client relationships and strategic initiatives. Nate Just – Director, AMER Advertisers • San Francisco, CA, USA • Oversees Client Experts organization for Direct Advertisers and GSA for AMER and LATAM David Rifkin – Sr. Director, AMER Agency • New York, NY, USA • Oversees Client Experts organization for Agency Advertisers for AMER and LATAM Simon Perry – Global Director, Social • New York, NY, USA • Oversees Global Client Experts organization and Onboarding for the Social Product Nick Blake – Director, EMEA • London, UK, EMEA • Oversees Client Experts organization for EMEA Michele Yeung – Director, APJ • Hong Kong, China, APJ • Oversees Client Experts organization for APJ Teri Foley – Global Director Education • San Francisco, CA, USA • Oversees Education programs for both internal and external stakeholders #K2innovation
  7. 7. Client Service Experience #K2innovation
  8. 8. Vertical Experience #K2innovation
  9. 9. Kenshoo: “The Only Leader” SEARCH Forrester Wave™: Bid Management, Q4 '12 SOCIAL “Customers were extremely satisfied with it, giving it an impressive 5 out of 5 points on all eight customer satisfaction questions" Forrester Wave™: Social Ad Platforms, Q4 '13 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  10. 10. Delivering Innovation to Our Clients Typical Software Company Commitment to Technology and Innovation: © 2014 Kenshoo, Inc. Confidential and Proprietary Information 50% in R&D 25% in R&D
  11. 11. Significant releases in 2013 Kenshoo Places & Call conversion optimization • • • • • • • • • Facebook Exchange support Keyword suggestion reports Negative suggestion reports Profile and Campaign Settings report Bing call extensions Bing Location Extensions Unified campaigns Y! Japan core functionality KPO Health report GDN Placements report Enhanced Campaigns + PLA enhanced support • • • • • • • • • Kenshoo Social 2.0 Google Analytics integration for SEO/SEM reports Social audience libraries Downstream Mobile App Tracking Geo-targeting reports Enhanced campaign core functionality Bing sitelinks Bing Radius Support A/B Statistical Significance report Upgraded Google sitelinks #K2innovation
  12. 12. 2013 themes: carrying into 2014 Mobile © 2014 Kenshoo, Inc. Confidential and Proprietary Information Cross-Channel Forecasting and smarter budget allocation
  13. 13. Reaching your customers on the go © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  14. 14. U.S. Mobile Versus Desktop Ad Spending $70 Bn. $60 Bn. 56.69% $50 Bn. of digital > 120% growth in 2013 US mobile ad spend ~ $15 Billion US mobile ad spend in 2014 • Mobile to overtake desktop ad spend in 2017 39.81% $30 Bn. $20 Bn. • • $40 Bn. of digital 22.55% of digital $10 Bn. $0 Bn. 2013 2014 Digital Ad Spend © 2014 Kenshoo, Inc. Confidential and Proprietary Information 2015 2016 Mobile Ad Spend 2017 Source: eMarketer, Dec 2013
  15. 15. Growth of Global Mobile App Market In-app Purchases Dominate App Store Revenue 1M+ mobile apps in Google Play and Apple App Stores ~ 80/90% of app store revenue from in-app purchases (NOT paid apps) That means, ~ $8B in-app purchases in Apple app store in 2013 © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  16. 16. Mobile Search Trends #K2innovation
  17. 17. Significant acceleration in Mobile Capabilities in 2013 SOCIAL SEARCH LOCAL SMARTPATH • Drive mobile web commerce • Optimize and drive calls • Mobile app discovery and install • Optimize by device type • Target new customers through local mobile networks • Drive re-engagement with mobile app users • Segment analytics and reporting • Measure in-app purchase and lifetime value © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  18. 18. Drive Mobile App Installs, In-app Purchases Lifetime Value on Facebook SOCIAL SEARCH LOCAL SMARTPATH • Drive mobile app discovery and install • Re-engage mobile app customers • Measure in-app purchases and lifetime value • Expand reach into top performing audiences • Leverage Kenshoo mobile measurement solutions or 3rd party systems © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  19. 19. Drive Mobile App Installs, In-app Purchases Lifetime Value on Facebook SOCIAL SEARCH LOCAL SMARTPATH Audience 1 Revenue Audience 2 Audience 3 Time © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  20. 20. Cross-channel: More Powerful Together #K2innovation
  21. 21. Extend Your Reach & Drive Additional Sales with Demand-Driven Campaigns Top Performing Products in PLA Wilson One BLX Clicks: 108,110 CVR: 4.32% ROI: $8.75 Babolat AeroPro Clicks: 248,461 CVR: 5.65% ROI: $6.92 Native Facebook Ads Extend reach to find new customers Facebook Exchange (FBX) Ads Retarget website visitors that didn’t check out #K2innovation
  22. 22. Native access to FBX Real Time Bidding • Use 1st party cookie data to target users based on demonstrated intent Massive Reach • Access to Facebook’s 1 Billion+ global audience and inventory #K2innovation
  23. 23. With search, find more accurate value of the customer . . . Visit Facebook $2.50 CPM Search ad click for “tennis racket” Conv Rate: 1.3% Bid: $1.34 Avg Order Value: $23 Visit Shopping Cart View several product pages PLA Click Conv Rate: 3.7% Bid: $2.76 Avg Order Value: $55 Exit site #K2innovation
  24. 24. Search remarketing in FBX: Big opportunity Beta client: missed chances to bid on customers with relevant intent • Clients have recently searched for keywords that have high ROI for advertiser • Same clients can (AND SHOULD!) see a relevant ad when they come to Facebook #K2innovation
  25. 25. Search remarketing in FBX: Big opportunity #K2innovation
  26. 26. 3. Kenshoo: now augmenting display in a bigger way #K2innovation
  27. 27. Leverage search to improve display strategy CNET CNN DMP DSP/ Ad Exchange ESPN NYTIMES #K2innovation
  28. 28. Understanding and investing in the right customer interactions © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  29. 29. You need cross-channel measurement and attribution to help you determine where to allocate spend and how much to pay. © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  30. 30. SmartPath: Understand and better invest against your true opportunity © 2014 Kenshoo, Inc. Confidential and Proprietary Information
  31. 31. Kenshoo Halogen™: Forecasting and Execution ✓ 90 valid plans ✓ Investment increased 36% © 2014 Kenshoo, Inc. Confidential and Proprietary Information ✓ Fast adoption ✓ Revenue increased 53%
  32. 32. Kenshoo Product... Heavily investing in making your program world class Most innovative crosschannel targeting and optimization Best in class channel management Helping give you the tools to run marketing like a business #K2innovation

×