Bing the PlatformYahoo! Bing NetworkAd Copy Research StudyBing Ads Platform EvolutionDEMO – Excel Tools
REACH ASIGNIFICANT &LUCRATIVEAUDIENCE30% OF THEU.S. ONLINESEARCH MARKET159 million users in the USAn audience likely to spend20% MORE ONLINE1. comScore qSearch, March 2013.2. comScore qSearch (custom), March 2013.
DISTINCTCUSTOMERSYOU WON’T FINDON ANY OTHERSEARCH ENGINE51 million users NOT on Google1. comScore qSearch, March 2013.2. comScore qSearch (custom), March 2013.
Slide 5Connect With Searchers You Can’t Reach Elsewhere• 20% of the unique searchersusing Yahoo! Bing Network(including Microsoft and Yahoo!sites) do not use Google inCanada.1• That’s 2.8 million uniquesearchers in Canada that you canonly reach with search adsthrough BingAds.1• 6.2% query share in Canada114MillionYahoo! Bing Networkunique Searchers1Yahoo! BingNetwork searchersthat don’t useGoogle11. comScore qSearch (custom), March 20133Million
Slide 6• Our audience is significant inonline purchase activity. Theunique searchers on Bing andYahoo! Search (includingMicrosoft and Yahoo! sites) are:• likely to spend 34% more thanthe average searcher,• and likely to spend 26% morethan Google searchers inCanada.134106 10004080120160Yahoo! andBingGoogle AverageInternet1. comScore qSearch (custom), Dec 2013.Likely to Spend More
Slide 7Bing & Yahoo! Search Audience Demographics7%16%24%26%17%9%0%10%20%30%18-24 25-34 35-44 45-54 55-64 65+Bing & Yahoo! Search Canadian Audience: Age Composition• Bing & Yahoo! Searcher is 7% more likely to be female than Google• Age composition is more older with the average Bing & Yahoo! Searcherleading the following demographics:• 35 to 44: +2%• 45 to 54: +4%• 55 to 64: +5%1. comScore qSearch (custom), July 2012.
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