Radio

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Radio - Damien Loscher, Ipsos MRBI

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Radio

  1. 1. Damian LoscherManaging DirectorIpsos MRBI
  2. 2. Am I Making The RightInvestment?
  3. 3. Can I Rely On TheInformation?
  4. 4. A Bit Of A Digression The Democratisation The of Research AutomationThe An Army of of ResearchScience of ResearchersResearch QUANTITY QUALITY40’s/50’s 60’s/70’s 80’s/90’s 00’s
  5. 5. 15,000+ In-home InterviewsEvery Year
  6. 6. There Is A Science To It
  7. 7. What Is The InformationTelling Me?
  8. 8. How Much Listening?● Yesterday Reach● Average Number of Minutes Per Day – Listeners*● Average Number of Minutes Per Day – All Adults* Source: JNLR 2011 *Weekday 7-7
  9. 9. Is Everyone Listening?Younger (15-24) Working Class MenOlder (55+) Middle Class Women Source: JNLR 2011 Yesterday Reach
  10. 10. What Are They Listening To? Reach (Yesterday) Share (Minutes) National Any Station 85% 47% Any National 47% Regional /Local/ Multi- Any Regional/ 58% cityLocal/Multi-city 53% Source: JNLR Oct 2011-Sept 2012
  11. 11. When Are They Listening?% 2001 Ten Years Later5025 0 7 0 8 0 9 0 0 1 0 1 0 2 1 0 3 1 0 4 1 0 5 1 0 6 1 0 7 1 0 8 1 0 9 1 : : : : : : : : : : : : : am pm Source: JNLR
  12. 12. Who Is Listening? % 15-34 % 35+ RTE 1 11 89 Tipp FM 11 89 Clare FM 12 88 RTE Lyric 13 87 Radio Kerry 14 86Corks Red FM 72 28 i102-104 78 22Spin Sth West 79 21 i105-107 82 18 Spin 1038 83 17 Source: JNLR Oct 2011-Sept 2012
  13. 13. Radio Is The GuinnessOf Media
  14. 14. Timeless
  15. 15. ● Yesterday Reach 88% 85%● Average Number Of Minutes – Listeners 230 237● Average Number Of Minutes – All Adults 198 196 Source: JNLR
  16. 16. Others Are Playing Catch Up
  17. 17. 85%Yesterday 31%Reach 5%Average NumberOf Minutes 217 16 2– All Adults*Source: JNLR 2011 Source: Ipsos MRBI Social Media*7am-Midnight Tracker February 2012
  18. 18. It’s All About Sociability
  19. 19. Radio As A Companion Has No Competition Radio TV Newspapers Magazines InternetGood for 39% -25% -15% -7% 8% music Keeps me 26% 0% -12% -7% -7% companyMore Irish than - other media 20% -5% 9% -5% 19% Let’s me know -what is happing 19% -22% 20% -6% in my area 10% Good for 8% -18% -2% 2% 10% anytime of the day Source: Ipsos MRBI Online Survey 2011
  20. 20. Radio Is Highly Sessionable!
  21. 21. Heavy Listeners Are Key To Radio’s Success Heavy listeners (5.5+ hours listened yesterday) accounted for 21% of listeners but 52% of minutesSource: JNLR7-7 Listeners
  22. 22. To Find Out More, Why NotDownload The JNLR App

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