YOU
Consumer Trends                                 Enjoy Receiving                                                           ...
656%Return on             Quantity 1,220             Spend     €659investment   Return €4,980
Direct Marketing
Direct Marketing
Direct Marketing
Direct Marketing
Direct Marketing
Direct Marketing
Direct Marketing
Direct Marketing
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Direct Marketing

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Direct Marketing - Amie Peters, An Post

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Direct Marketing

  1. 1. YOU
  2. 2. Consumer Trends Enjoy Receiving Put Time Aside 0% 10% 20% 30% 40% 50% 60% 70% 80% 78% 76% 76% 74% 74%Wave 17 (2012) 66% 72% 72% 72% 70% Wave 15 64% 68% 67% 66% 64% Wave 12 45% 62% Wave 7 Wave 10 Wave 13 Wave 15 Wave 17 Wave 9 (2009) 44% (2008) (2012) Relevance of Direct Mail 70% DM is useful to find out about products/services 68% 65% 65% 67% 66% 65% 60% 64% 64% 59% 58% 62% 55% 60% 58% 50% 49% 56% 55% 45% 54% 52% 40% 50% Wave 9 (2009) Wave 12 Wave 15 Wave 17 (2012) Wave 9 (2009) Wave 12 Wave 15 Wave 17 (2012) Source: Business Waves, Amárach Research 2008-2012
  3. 3. 656%Return on Quantity 1,220 Spend €659investment Return €4,980

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