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Openrice Digital Marketing Strategy 2015

An example of Digital Marketing Strategy

Openrice Digital Marketing Strategy 2015

  1. 1. Digital Marketing Strategy and Research
  2. 2. Digital Marketing Strategy Digital Marketing is part of the new Digital Age that makes use the digital equipment we use everyday, mostly smartphones, tablets, and computers. The ability to track in details within every step of the campaign will enable the users to rise the KPI and put the campaign budget to an optimal use. Today’s Menu
  3. 3. 255.461.124Indonesian Total Population 37%Penetration 95,867,646Mobile Broadband Subscription INDONESIA
  4. 4. Salam Kenal! My name is Patra Ramadana I am a Digital Marketing specialist! This proposal is my current research study on Openrice products. I hope it will make your day. Cheers!
  5. 5. Knowing the Competitors Open Rice ID Open Snap Zomato ID user Qraved App Store 5.5k 37k 7k Play Store 51k 880k 14k Web session / month 420k 464k 300k via : alexa.com zyo.net similarweb.com
  6. 6. Knowing the Competitors via alexa.com
  7. 7. Knowing the Competitors via alexa.com
  8. 8. “To make the Openrice app the main brand for Indonesians use, every time they think about food and eating out
  9. 9. 1. Social Media This is the most important factor of SEO today, especially in Indonesia
  10. 10. Facebook ▧ Active Fan Page ▧ Banner Campaign ▧ Retargeting ▧ Custom Audience Facebook app currently has 1.3 billion app downloaded only for Android and iOS combined
  11. 11. Twitter ▧ Gain followers ▧ Share contents ▧ Work with media ▧ Work with buzzer Twitter app currently downloaded 350 million times in Android and iOS combined
  12. 12. Instagram ▧ Gain followers ▧ Share contents ▧ Work with media ▧ Work with buzzers Instagram app currently downloaded 530 million times in Android and iOS combined. Instagram is now really happening in Indonesia
  13. 13. 2. Keywords The key factor to conversion
  14. 14. Keyword Research Basic Keyword Test Keyword Set Value Keywords : ▧ Restoran ▧ Cari Restoran ▧ Promo restoran ▧ Diskon restoran murah ▧ Info diskon restoran murah
  15. 15. Google Search Engine Marketing Google Adwords SEM with Pay Per Click from Google. Determine keywords that we are willing to pay to drive the users downloading the app Google Display Network Cheaper service from Google that displays Openrice app in a certain type of users we are targeting Youtube Using video to educate as well as lure in potential customer in a matter of seconds.
  16. 16. 3. Backlink Getting the quality inbound
  17. 17. Website Backlink Directed to your website, the number of backlinks are the indication of the popularity of the website. Important for SEO, search engine will calculate the relevance of a site to a keyword
  18. 18. Going Viral How to make the best restaurant application and change the Indonesian eating habit? 4.
  19. 19. Useful Activities TransparencyEffortless Rewarding 5 Factors for Going Viral
  20. 20. 5. Database Marketing Getting the word around fast
  21. 21. Database blast e-mail Marketing Customer Relation Module SMS Blast
  22. 22. Telco Daily Content Blast Mobile Ads SMS Blast
  23. 23. Digital Marketing Overview Paid Campaign Google Adwords, Google Display Network, Youtube Affiliate Working with affiliate platform which will lead a better conversion. Publisher includes food bloggers and media Non Paid Campaign Banner trading, Promotions with local restaurants, Social Media (FB Fan Page, Instagram, Twitter) Partnerships Have a relationship with numerous local food product, food community, and telecommunication company, or other company with huge database Get Viral With Research and Development team, bringing the best ideas of marketing and development to get the ideal app Analytics A/B test with all campaign and content, set the most efficient way to get conversions.
  24. 24. Research and Development Research and development is part of the Digital Marketing Strategy, in which A/B testing will get us the ideal data in how to gain the maximized output. 6.
  25. 25. OpenRice App Downloads : iOS - 5.5k Android - 51k R & D Note : 1. Needs to be in bahasa 2. More content at home 3. More local content/ review/ pics 4. Need less effort to sign in 5. Slow loading time 6. Need info on Open Snap Place your screenshot here
  26. 26. Place your screenshot here OpenSnap App Downloads : iOS - 3.9k Android - 510k R & D Note : 1. Needs to be in bahasa 2. Two different app is less usability, needs to be combined with Openrice app 3. Need efficient design 4. Need more pictures 5. Database not connected
  27. 27. Place your screenshot here openrice.co.id Visit/ month : (no data) Indonesian rank : 515.214 R & D note : 1. Database not connected 2. Needs to be in total bahasa 3. Further Development on SEO
  28. 28. Changing the Indonesian way of dining!
  29. 29. KPI by Jan 2016 Open Rice ID Open Snap Zomato ID user Qraved App Store 50k (5.5k) 45k (37k) 10k (7k) Play Store 1M (51k) 950k (880k) 25k (14k) Website 550k (420k) 500k (464k) 350k (300k)
  30. 30. Action Details Google Adwords Social Media SEO Affiliate Telco Total Web Campaign 30000 10000 10000 10000 1000000 1060000 App Campaign 10000 10000 10000 10000 1000000 1040000
  31. 31. Terima kasih! Any questions? You can reach me at: redninja354@gmail.com

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