Here are trends in the search optimization landscape and why digital marketers should pay attention.Check out these simple to implement SEO tricks that will help your digital marketing efforts in 2016 by staying ahead of everybody!

1. SEO TRENDS
By Manoj K. Pallai
© Manoj K. Pallai

2. Introduction
• Mobilization: Mobile Is The Future
• Local And Vocal Search
• App Store Optimisation (ASO)
• Content Is King
• Social Media Still Booming
TOP 5 TRENDS FOR 2016
© Manoj K. Pallai

3. Mobilization
Google announced that for the first time, it was seeing more search activity on mobile than
desktop.
Mobile Searches Surpass Desktop Search
According to eMarketer, 2015 will see mobile search reach the tipping point—the stage
at which the majority of spend, organic traffic and paid clicks comes from smartphones
and tablets rather than the traditional medium of desktop and laptop search.
© Manoj K. Pallai

4. Mobilization
What's Next?
1: Buid website for both mobile and
responsive.
2: Need to go a little further - giving mobile
users the same optimum experience when
they visit proper desktop websites (consider
how the content, layout will appear on a
smartphone).
3: Target for mobile marketing strategy -
mobile design, mobile advertising for global,
local and social.
© Manoj K. Pallai

5. Voice Search
In September of 2015, mobile searches have exceeded desktop searches. Today ’s
digital assistants include Apple’s Siri, Microsoft’s Corana, Facebook’s M, Amazon’s
Alexa, and Google Now.
1. Aim for Direct Answers
2. Answering the most common relevant questions
3. Semantic context affecting search results
4. Making the search process quicker and more efficient
Importantce
© Manoj K. Pallai

6. There’s 61 % of growth in search queries such as “who,” “what,” “where,” “when,” and “how”. This
means that consumers are likely to start long queries with such phrases.
Whats Next?
1: Use question phrases in the keywords
2: Analyze longe tail keywords to find patterns (stretch into six and seven words in length)
3: need to improve the efforts on local SEO
4: Integrate SEO strategy with content marketing and to include phrases that start with: What/Who, How, When and Where.
5: Optimize the content based on answers to some of the most common questions that relevant and related to the products and
industry.
Voice Search
© Manoj K. Pallai

7. App Store Optimization
What is ASO?
ASO is the process of optimizing mobile apps to rank higher in an app
store’s search results.
Importance:
Recent study: 63% of apps are discovered through app store searches.
In single word: If you’re not using ASO to increase your app’s search
ranking, you’re missing out on the largest discovery channel available to
your app.
What's Next?
Optimize the Apps through some of core components of App Store Optimization.
Keywords:
Name, Description, Localization
Visuals:
Icons, Screenshots
Off-Site Factors:
Number of downloads, Ratings and reviews, Tracking and optimizing keywords
© Manoj K. Pallai

8. Content Marketing
Content is the king! It’s one of the best
and most effective ways to connect with
prospects and differentiate from
competition.
94% of small businesses, 93% of B2Bs, and
77% of B2Cs use content marketing.
The big five reasons why we should do content marketing.
1. Increase sales
2. Retain customers
3. Build or reposition your brand
4. Ability to integrate
5. Engage customers long term
Whats Next?
Focus on the following points and create content for blog, article,
PR, white paper, news later, info graphic, video and social media
channels.
- Content Should be Creative
- Better Quality
- Long-Form Content
- SEO-Friendly and informative
- Customer-Centric Approach
- Understand the Audience
© Manoj K. Pallai

9. Social Media
Social media marketing is the process of reaching
prospects and customers, and acquiring traffic and
visibility world wide through social media channels
such: Blog, Video, Facebook, Twitter, LinkedIn,
Google+ etc..
People: Know who your target audience is? What are their
demographics and interests?
Objectives: What do you want to accomplish with your social
media marketing campaign?
Strategy: How will things be different after you launch your social
media marketing campaign?
Technology: What social media channels are you going to use?
What's Next?
© Manoj K. Pallai

10. Contact
Manoj K. Pallai
Digital Media Consultant. India
t: +91 997 015 0361 | e: manoj.manjil [at] gmail.com | Tw: @manojpallai
Thank You