A presentation on why and how to create amazing business blogs that generate ROI for your business. Explains how to use blogs for SEO, how to leverage social media channels to spread them and how to fill them with remarkable content.
What You Need to Know to Start a Business BlogAnn Handley
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
Seven skills to you must master before setting up a blogJohn Welsh
Seven online skills are recommended to master before starting a blog:
1. Developing an online community by joining groups on platforms like Facebook and LinkedIn.
2. Leaving comments on other websites to encourage comments on your own site.
3. Learning how to properly insert links in emails and on websites for easy navigation.
4. Creating useful content like lists of five things about a topic to engage users.
5. Becoming familiar with RSS feeds by using services like Google Reader to manage reading.
6. Optimizing headlines using concise language like in tweets to help people find content.
7. Analyzing traffic using tools like Alexa to assess how well a blog is performing compared to competitors
Notes from a presentation I gave to small business owners at Dungarvan Enterprise Centre in Waterford, on how to write content for blogs and social media posts.
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses how adding search engine optimization and content marketing to a blogging strategy can further increase these metrics. The presentation provides tips on how to optimize blog posts, promote blogs through social media, and retain audience engagement over time through tools like newsletters.
This document provides an overview of blogging for business purposes. It discusses what a blog is, why businesses should have blogs, how to set up a blog on a company website or external hosting service, gaining an audience, and monetizing a business blog. The key points are: Blogs can help businesses interact with customers, provide information, gain insights, and build buzz. They are a cheap way to regularly update a website or give a company a voice. To start, businesses should choose a topic, write quality content consistently, and use techniques like social sharing and SEO to build an audience over time. While blogging should first be a passion, there are also ways to potentially earn money through advertising or affiliate programs.
A presentation on why and how to create amazing business blogs that generate ROI for your business. Explains how to use blogs for SEO, how to leverage social media channels to spread them and how to fill them with remarkable content.
What You Need to Know to Start a Business BlogAnn Handley
The document discusses considerations for businesses starting a blog. It notes that blog readership in the US is projected to increase to 58% of internet users by 2013. It also discusses components of blogs like headers, posts, sidebars, and comments. The document provides advice on choosing a blogging platform, committing adequate resources to maintain a blog, selecting passionate bloggers, and allowing company evangelists to blog. It emphasizes that blogs can be used as a communication tool and to help customers.
This week, we explain the whys & hows of using Facebook for business, including page anatomy, simple methods for outreach & engagement, and a daily 30 min task list.
Seven skills to you must master before setting up a blogJohn Welsh
Seven online skills are recommended to master before starting a blog:
1. Developing an online community by joining groups on platforms like Facebook and LinkedIn.
2. Leaving comments on other websites to encourage comments on your own site.
3. Learning how to properly insert links in emails and on websites for easy navigation.
4. Creating useful content like lists of five things about a topic to engage users.
5. Becoming familiar with RSS feeds by using services like Google Reader to manage reading.
6. Optimizing headlines using concise language like in tweets to help people find content.
7. Analyzing traffic using tools like Alexa to assess how well a blog is performing compared to competitors
Notes from a presentation I gave to small business owners at Dungarvan Enterprise Centre in Waterford, on how to write content for blogs and social media posts.
The document discusses how blogging can impact businesses. It provides examples of companies that started with 2-3 blogs per month and increased to 12 blogs per month, and the resulting increases in web traffic, leads, and customers. It also discusses how adding search engine optimization and content marketing to a blogging strategy can further increase these metrics. The presentation provides tips on how to optimize blog posts, promote blogs through social media, and retain audience engagement over time through tools like newsletters.
This document provides an overview of blogging for business purposes. It discusses what a blog is, why businesses should have blogs, how to set up a blog on a company website or external hosting service, gaining an audience, and monetizing a business blog. The key points are: Blogs can help businesses interact with customers, provide information, gain insights, and build buzz. They are a cheap way to regularly update a website or give a company a voice. To start, businesses should choose a topic, write quality content consistently, and use techniques like social sharing and SEO to build an audience over time. While blogging should first be a passion, there are also ways to potentially earn money through advertising or affiliate programs.
This document outlines how to use BuzzSumo's Facebook Analyzer tool. It discusses researching popular and unpopular Facebook posts, analyzing the type of content, voice, themes, and scheduling of posts. It also covers searching for topics, viewing top-level analyses, identifying the most popular post types and subject changes. Additional sections provide guidance on evaluating posts for your own page and competitors by different metrics like interactions and key phrases. The goal is to help users learn what content and posting strategies work best so they can develop stronger social media presences.
Blogs play a key role in lead generation and nurturing by educating prospects on topics they find compelling. An organization's blog can be one of its most powerful marketing assets if it avoids hard selling and focuses on the prospect's interests. Blogs humanize a brand, especially when multiple contributors are involved, and allow focusing on the prospect rather than just sales. Additionally, blogs boost organic search rankings by adding pages and encouraging inbound links from other sites.
Everybody wants to contact real influencers using social media, yet, most people don't succeed just because they don't do a few simple things.
This presentation is about those simple things
For more: http://roy.roypovarchik.com
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
The document provides tips for optimizing blogs, including how to write effective blog posts by choosing topics and titles that attract readers, having a clear point, and calls to action. It also discusses when to post, using SEO like keywords and links, and ways to publicize blogs such as social media sharing and joining blog communities.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
How to Coach Your Clients to Blogging SuccessHubSpot
This document outlines steps for blogging success, including conducting keyword research, writing different types of blog content on a publishing schedule, optimizing posts, promoting posts on social media, and analyzing post performance. It encourages mixing up post types from basic to in-depth. Guidance is provided on tracking metrics like pageviews, comments, and inbound links. The document promotes HubSpot software and training resources to help agencies provide blogging and inbound marketing services to clients.
The document discusses best practices for corporate blogging, including focusing on compelling content, search engine optimization (SEO), and engaging readers. It recommends defining the audience and goals, using compelling storytelling techniques like showing humanity and offering a point of view, optimizing content for key search phrases, leveraging news and guest posts to reach more readers, and engaging through comments and social media. The overall goal is to build and sustain a blog's readership over time.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...Roy Povarchik
This document provides tips for getting a startup's first 1,000 users. It recommends being active on platforms like Product Hunt and Hacker News by commenting, submitting content early, and answering questions quickly. The document also suggests identifying relevant journalists, keeping pitches short with an angle or story, and following up on social media. Additional tips include blogs and people to follow for growth hacking insights, as well as writing content to educate users, establish thought leadership, and start the sales funnel through SEO. Regular blogging, social promotion of content, and using content upgrades can help drive email subscribers and conversions.
Linkedin Publishing is a great way for marketers and other professionals to grow their following, build a brand and add value to their audiences. Here are 18 Linkedin Publishing Tips for making the most of this powerful social media platform.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
The Five Pillars of Business Blogging SuccessDenise Wakeman
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed. There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page,
focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented. More tips: http://masterbusinessblogging.com
Facebook content marketing involves posting different types of content like images, videos, text and links on a Facebook page. It is important to define the target audience and relevant content themes based on their interests and lifestyle. A content schedule should be created to post regularly at optimal times. Various post options on Facebook like status updates, photos, videos, offers and events can be used. Content about a company should focus on how it helps the audience. Facebook ads can promote content but the content itself must be engaging. Facebook insights provides metrics to analyze content performance and determine what content the audience engages with most. EdgeRank is Facebook's system for determining the reach of page posts based on factors like if a user interacted with the page before or
This document provides tips and strategies for using Facebook pages and insights, as well as Twitter, for business purposes. It discusses analyzing Facebook page insights to understand demographics and engagement. It also offers recommendations for when and what to tweet, how to interact with followers, and tips like cross-promoting content and leveraging trends. The document emphasizes using social media to engage customers and provide solutions, news and tips relevant to the business industry.
This document provides an overview of blogging basics, including what a blog is, reasons to blog, how to set up a blog, blogging dos and don'ts, tips for photos, success stories, and legal issues. A blog is a type of website where individuals share commentary and media. Blogging allows one to connect with others, share knowledge and information, educate people, and promote themselves or their business. Setting up a blog involves choosing a name, URL, description, and keywords. Popular blogging platforms include Blogger, WordPress, and social networks.
What you need to know to start a business blogMarketingProfs
Blogging for Business provides an overview of the growing blog readership and creation rates in the United States from 2008 to 2013. It also discusses key components of blogs like headers, posts, sidebars, and comments. The document gives tips for companies on starting a business blog, including choosing a blogging platform, committing appropriate resources, and selecting passionate bloggers.
This document provides guidance on how to build a successful blog. It discusses establishing a clear brand and unique voice, choosing a blogging platform like WordPress, including essential blog elements, engaging readers through social media and guest posts, maintaining a consistent posting schedule, and networking through blog review programs. The document also recommends several exemplary blogs and resources for learning blogging best practices.
This document outlines how to use BuzzSumo's Facebook Analyzer tool. It discusses researching popular and unpopular Facebook posts, analyzing the type of content, voice, themes, and scheduling of posts. It also covers searching for topics, viewing top-level analyses, identifying the most popular post types and subject changes. Additional sections provide guidance on evaluating posts for your own page and competitors by different metrics like interactions and key phrases. The goal is to help users learn what content and posting strategies work best so they can develop stronger social media presences.
Blogs play a key role in lead generation and nurturing by educating prospects on topics they find compelling. An organization's blog can be one of its most powerful marketing assets if it avoids hard selling and focuses on the prospect's interests. Blogs humanize a brand, especially when multiple contributors are involved, and allow focusing on the prospect rather than just sales. Additionally, blogs boost organic search rankings by adding pages and encouraging inbound links from other sites.
Everybody wants to contact real influencers using social media, yet, most people don't succeed just because they don't do a few simple things.
This presentation is about those simple things
For more: http://roy.roypovarchik.com
Blogging can be a great tool to drive traffic to your website, expand your reach, and even get more leads! But after all that hard work creating quality content, how do you get your blog in front of the right people?
During this 60 minute webinar, blogging experts from HubSpot and WordStream will expose the tips and tricks they've used to grow their blog readership to over 2.5 million combined viewers a month! This webinar is part of HubSpot's #Blog100 campaign.
The document provides tips for optimizing blogs, including how to write effective blog posts by choosing topics and titles that attract readers, having a clear point, and calls to action. It also discusses when to post, using SEO like keywords and links, and ways to publicize blogs such as social media sharing and joining blog communities.
Why should you blog ... even if nobody reads it? How do you get your company blog to suck less? Here is one of Mark Schaefer's most popular presentations.
How to Coach Your Clients to Blogging SuccessHubSpot
This document outlines steps for blogging success, including conducting keyword research, writing different types of blog content on a publishing schedule, optimizing posts, promoting posts on social media, and analyzing post performance. It encourages mixing up post types from basic to in-depth. Guidance is provided on tracking metrics like pageviews, comments, and inbound links. The document promotes HubSpot software and training resources to help agencies provide blogging and inbound marketing services to clients.
The document discusses best practices for corporate blogging, including focusing on compelling content, search engine optimization (SEO), and engaging readers. It recommends defining the audience and goals, using compelling storytelling techniques like showing humanity and offering a point of view, optimizing content for key search phrases, leveraging news and guest posts to reach more readers, and engaging through comments and social media. The overall goal is to build and sustain a blog's readership over time.
The PowerPoint presentation is designed for use by small real estate brokerage and individual agents to develop and use a real estate oriented blog for developing or generating leads and marketing and selling real estate.
How To Get The First 1,000 Users For Your Startup (By Roy Povarchik & Ben Lan...Roy Povarchik
This document provides tips for getting a startup's first 1,000 users. It recommends being active on platforms like Product Hunt and Hacker News by commenting, submitting content early, and answering questions quickly. The document also suggests identifying relevant journalists, keeping pitches short with an angle or story, and following up on social media. Additional tips include blogs and people to follow for growth hacking insights, as well as writing content to educate users, establish thought leadership, and start the sales funnel through SEO. Regular blogging, social promotion of content, and using content upgrades can help drive email subscribers and conversions.
Linkedin Publishing is a great way for marketers and other professionals to grow their following, build a brand and add value to their audiences. Here are 18 Linkedin Publishing Tips for making the most of this powerful social media platform.
How to use Instagram for marketing ppt- AdHutMediaAdHut Media
Instagram is the leader in photo sharing social networks. It's a channel that offers marketers a great chance to connect with their target audience and tell their story in a compelling way. This is the ultimate guide to Instagram marketing and will give you the insights you need to get started and ultimately stand out. If you like this guide, you should check out http://www.adhutmedia.com/
Fresh tips on content marketing, social media advertising, lead generation and other inbound marketing tactics from INBOUND 2015, Hubspot's annual conference in Boston.
The Five Pillars of Business Blogging SuccessDenise Wakeman
Are you looking for practical tips for blogging success? Are you wondering what to avoid? While my position is generally that there are no “rules” in blogging, there are best practices that will help your business blog succeed. There are a lot of obvious elements you need to include to make a blog reader-friendly: quality, compelling content, good navigation, a contact page, an about page,
focus and clarity about the subject of the blog… and there’s a lot of not-so-obvious or overlooked things that can really help make a blog stand out if they’re implemented. More tips: http://masterbusinessblogging.com
Facebook content marketing involves posting different types of content like images, videos, text and links on a Facebook page. It is important to define the target audience and relevant content themes based on their interests and lifestyle. A content schedule should be created to post regularly at optimal times. Various post options on Facebook like status updates, photos, videos, offers and events can be used. Content about a company should focus on how it helps the audience. Facebook ads can promote content but the content itself must be engaging. Facebook insights provides metrics to analyze content performance and determine what content the audience engages with most. EdgeRank is Facebook's system for determining the reach of page posts based on factors like if a user interacted with the page before or
This document provides tips and strategies for using Facebook pages and insights, as well as Twitter, for business purposes. It discusses analyzing Facebook page insights to understand demographics and engagement. It also offers recommendations for when and what to tweet, how to interact with followers, and tips like cross-promoting content and leveraging trends. The document emphasizes using social media to engage customers and provide solutions, news and tips relevant to the business industry.
This document provides an overview of blogging basics, including what a blog is, reasons to blog, how to set up a blog, blogging dos and don'ts, tips for photos, success stories, and legal issues. A blog is a type of website where individuals share commentary and media. Blogging allows one to connect with others, share knowledge and information, educate people, and promote themselves or their business. Setting up a blog involves choosing a name, URL, description, and keywords. Popular blogging platforms include Blogger, WordPress, and social networks.
What you need to know to start a business blogMarketingProfs
Blogging for Business provides an overview of the growing blog readership and creation rates in the United States from 2008 to 2013. It also discusses key components of blogs like headers, posts, sidebars, and comments. The document gives tips for companies on starting a business blog, including choosing a blogging platform, committing appropriate resources, and selecting passionate bloggers.
This document provides guidance on how to build a successful blog. It discusses establishing a clear brand and unique voice, choosing a blogging platform like WordPress, including essential blog elements, engaging readers through social media and guest posts, maintaining a consistent posting schedule, and networking through blog review programs. The document also recommends several exemplary blogs and resources for learning blogging best practices.
Blog for the Win: Why Blogging is a Must-do for Self-published AuthorsDead Drop Software
The document discusses why self-published authors should maintain a blog. It notes that blogging has changed how ideas are shared and provides a way for authors to establish their reputation and expertise while allowing two-way communication with readers. Maintaining a blog gives authors a convenient and accessible way to provide free information to readers, while also helping their site rank higher in search engines. Blogging is recommended as it is a low-cost way for authors to market themselves and build their brand.
Invasion of the Blogs: Is a blog right for your businessfactsone1
This document discusses whether starting a blog is right for a business. It notes that many blogs fail because people start them without a clear purpose or plan to regularly update them. To decide if a blog makes sense, businesses should consider if they can publish high-quality, valuable content multiple times per week and engage in discussions with other blogs. Focusing a blog on a specific niche topic can help attract and retain an audience. While blogging tools are commonly used for blogs, they can also function as content management systems for regularly updating a website.
A blog is a type of website where an individual regularly posts commentary, descriptions of events, or other content. Readers can leave comments in an interactive format. Blogs are designed to facilitate two-way conversations. They allow building trust and thought leadership with customers. Studies show blogs influence consumer choices and many want to visit places they discover through blogs. Setting up an effective blog requires identifying the audience, posting regularly with appealing content, and cultivating an engaged community through participation. Blogs should be incorporated into all marketing efforts.
Driving Traffic to State Tax/Budget Policy Websitesnelsonjs
The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers in the tax and budget policy space.
The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach on sites like Technorati, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers.
A blog is an online journal or informational website that displays posts in reverse chronological order. Blogs allow writers to share views on subjects and help businesses connect with relevant audiences and boost traffic. Most blogs include standard features like headers, navigation bars, main content areas, sidebars, and footers. Blogging has grown in popularity over time as more people and institutions use blogs as tools for outreach, opinion, and information.
If you ask thousands of bloggers. what is the main thing you face online to make money online. they will tell you TRAFFIC. traffic is lifeblood of any online business. here are some 5 strategies to grow your audience online
The document provides information on how to start and monetize a successful blog, including becoming a full-time blogger. It recommends choosing a topic you're passionate about, posting regularly, and promoting through social media. The document also discusses direct monetization methods like ads, sponsorships, and affiliates, as well as indirect options like consulting, speaking, or writing for other sites. Finally, it advises that you're ready to blog full-time when your blog generates enough advertising income to replace your job, and when opportunities are coming to you rather than seeking them out.
The document discusses how to market yourself during an economic downturn by embracing social media and web 2.0 strategies. It recommends using blogs, social networks, and forums to build connections and promote your services online. It provides tips for using different platforms like LinkedIn, Facebook, Twitter, and forums. It also discusses how search engine optimization can help boost rankings from social media campaigns. The document then gives tutorials and resources for setting up blogs on Blogger and customizing templates to brand your site.
The document provides an overview of blogging tips and best practices. It discusses how to get started with blogging, including choosing a blogging platform like WordPress or Blogger. It also covers using plugins and widgets to customize blogs, techniques for link building and guest blogging, and ways to drive traffic to blogs through social media and email lists. The key goals of blogging are expressed as learning, sharing, and unleashing creativity while having fun.
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
Britt Bravo's nonprofit blogging presentation at We Are Media's San Francisco workshop. Handout is available on the We Are Media wiki: http://www.wearemedia.org
Blogging is an important marketing tool for companies. It allows companies to better understand customers by reading blog comments and tailoring products based on customer needs. Blogs also help companies establish credibility and convey their philosophy. For marketers, blogging enables gaining insights into brand perceptions. The document provides tips for beginning bloggers such as knowing your audience, being consistent, taking risks, and asking for help. It also offers options for marketers to promote their blog through social media and gather industry intelligence. Statistics show the growing popularity of blogging as a marketing channel.
The document discusses how to create and use a blog on Blogger.com as a marketing tool for real estate agents. It provides steps to set up a free blog on Blogger, including choosing a name and template. It also gives ideas for blog content such as showcasing properties, hosting Q&As, and generating real estate leads. Blogs allow agents to actively engage with clients online without needing coding skills.
Blogging involves sharing content like articles, photos, and infographics online. It can be a way to earn income through advertising, affiliate marketing, subscriptions, consulting, or product sales. Setting up a successful blog involves choosing a topic, hosting your blog, regularly creating valuable content, and promoting your blog through SEO, social media, guest posts, and partnerships. User experience (UX) design focuses on building products that are easy and enjoyable to use. UX designers conduct research, create wireframes and prototypes, and test designs to improve the user experience. Their work involves both hard skills like information architecture and prototyping as well as soft skills like empathy, organization, and curiosity. While coding skills are not required, U
The document summarizes different types of business blogs and provides examples of each type. It describes Tour Guide blogs that give insights into a company, Recommender blogs that recommend resources, Maven blogs focused on an individual's expertise, Customer Advocate blogs that engage with customers, Do-er blogs that focus on specific expertise within a company, and CEO blogs written by high-level executives. The goal of business blogging is to uniquely connect with customers and provide value to both customers and the organization.
This is a presentation I gave for the Writerly conference in Seattle. These tips are primarily focused on WordPress users, but most of the advice can be applied to blogging more generally. Writerly is a writers community, so this presentation is focused on blogging for book marketing. Much of this advice is stuff I wish my clients knew.
Similar to #1 IMU: How to Blog Effectively for Business (GF101) (20)
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania que incluye restricciones a las importaciones de acero, madera y mercancías, así como la prohibición de nuevas inversiones en el sector energético ruso y la exportación de ciertas tecnologías de alta precisión. Las sanciones buscan aumentar la presión económica sobre Rusia para que ponga fin a su agresión militar contra Ucrania.
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
Modern customers expect that it will be easy to learn about your product and buy it, but most of our go-to-markets do the opposite. We ask people to fill out long forms, we build complex qualification rules, we make it tough for prospects to talk to someone right now. In short, we put up barriers that solve for our companies instead of solving for our customers.
At HubSpot, we’re mid-way through transforming our go-to-market to be customer centric. Learn what’s worked for us, what hasn’t, and what we’re building.
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Jon is VP of Marketing at HubSpot, helping to transform how companies market and sell. Prior to this, Jon led Marketing at Trunk Club, the personalized shopping service for men and women, and was the Head of Marketing for Klout, the social media influence measurement company. Jon has a background in improvised comedy and earned his MBA from the Harvard Business School.
This is Jon Dick's #INBOUND18 presentation.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
According to a recent report from Ernst & Young GmbH, both the number of funding rounds for startups in Germany and the overall value of those rounds hit record levels in the first six months of 2017. That tracks with what we’ve found in HubSpot research as well. We recently commissioned a survey of consumers living and/or working in the Berlin metro area, and found that the tech scene there is evolving quickly – 95 percent of Berliners see the number of technology jobs in the city growing, and 90 percent say Berlin also offers access to the technology and digital talent needed to grow a tech company. With Berlin offering the highest post-grad monthly salary for the European tech sector (3,112 euros per month, on average), it’s no surprise that the city has become a hub for fast-growing tech companies. And as of today, HubSpot is the latest to call the city home.
15 Stats Every Marketing Leader Needs to KnowHubSpot
Benchmark your company's performance against stats from hundreds of other marketers around email performance, cost per lead, popular marketing tactics, revenue attainment, and more. All stats are taken from our 2017 Demand Generation Benchmarks Report: http://hubs.ly/H08nwvl0
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
The world of recruiting has changed. Now, employers need to take an inbound approach to how they attract and engage with job seekers by using personalized marketing strategies.
What's a Growth Stack? And why you should build one. HubSpot
It starts with a single problem. It always does. Maybe you need a few more leads to hit your number this month. Maybe you finally outgrew a system of spreadsheets. Maybe your boss challenged you to get more accurate with your reporting. So, you signed up for a piece of software to help you solve the problem and un-officially started building out your tech stack. Without a strategic approach, adding tool after tool can lead you down a dangerous path. Get more strategic about your software and don't just build any old stack, build a Growth Stack.
This document summarizes diversity data from HubSpot in 2016. It shows the breakdown of employees by gender, age, ethnicity, and management level across different departments. While diversity is still lacking, especially in technical roles and leadership, progress was made in 2016 with increases in female representation and hiring of underrepresented ethnic groups. Continued efforts are needed to create a more inclusive workforce.
The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.
The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
The document discusses key insights about mobile email usage and optimization. It shows that mobile email opens have grown 600% from 2011-2016, with over 70% of emails now being opened on mobile devices. When emails look bad on mobile, over 80% of users will still read them. The document provides tips for optimizing elements like preview text, links, text sizes, touch targets, and layouts for mobile. It also discusses different mobile email design approaches and resources for templates.
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
76% of emails never get opened. That makes life for salespeople very difficult. So we've partnered up with Breakthrough Email to bring you email templates that are proven to engage prospects and close more deals. Start using them today and grow your revenue.
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
Sales is a difficult world to be in because buyers aren't putting up with salespeople anymore. Instead of helping and building relationships, sales reps are still focused on closing prospects - even when they aren't ready to buy! So buyers ignore them. Because of that, even great sales reps would be lucky to get on the phone with someone.
While buyers have evolved and become more sophisticated, sales reps and training programs have been slow to adapt to that change.
Learn actionable modern prospecting techniques you can apply immediately from two best selling authors and sales experts: Max Altschuler CEO of Sales Hacker, and Mark Roberge CRO of HubSpot.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Dandelion Hashtable: beyond billion requests per second on a commodity serverAntonios Katsarakis
This slide deck presents DLHT, a concurrent in-memory hashtable. Despite efforts to optimize hashtables, that go as far as sacrificing core functionality, state-of-the-art designs still incur multiple memory accesses per request and block request processing in three cases. First, most hashtables block while waiting for data to be retrieved from memory. Second, open-addressing designs, which represent the current state-of-the-art, either cannot free index slots on deletes or must block all requests to do so. Third, index resizes block every request until all objects are copied to the new index. Defying folklore wisdom, DLHT forgoes open-addressing and adopts a fully-featured and memory-aware closed-addressing design based on bounded cache-line-chaining. This design offers lock-free index operations and deletes that free slots instantly, (2) completes most requests with a single memory access, (3) utilizes software prefetching to hide memory latencies, and (4) employs a novel non-blocking and parallel resizing. In a commodity server and a memory-resident workload, DLHT surpasses 1.6B requests per second and provides 3.5x (12x) the throughput of the state-of-the-art closed-addressing (open-addressing) resizable hashtable on Gets (Deletes).
This presentation provides valuable insights into effective cost-saving techniques on AWS. Learn how to optimize your AWS resources by rightsizing, increasing elasticity, picking the right storage class, and choosing the best pricing model. Additionally, discover essential governance mechanisms to ensure continuous cost efficiency. Whether you are new to AWS or an experienced user, this presentation provides clear and practical tips to help you reduce your cloud costs and get the most out of your budget.
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
Generating privacy-protected synthetic data using Secludy and MilvusZilliz
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
A Comprehensive Guide to DeFi Development Services in 2024Intelisync
DeFi represents a paradigm shift in the financial industry. Instead of relying on traditional, centralized institutions like banks, DeFi leverages blockchain technology to create a decentralized network of financial services. This means that financial transactions can occur directly between parties, without intermediaries, using smart contracts on platforms like Ethereum.
In 2024, we are witnessing an explosion of new DeFi projects and protocols, each pushing the boundaries of what’s possible in finance.
In summary, DeFi in 2024 is not just a trend; it’s a revolution that democratizes finance, enhances security and transparency, and fosters continuous innovation. As we proceed through this presentation, we'll explore the various components and services of DeFi in detail, shedding light on how they are transforming the financial landscape.
At Intelisync, we specialize in providing comprehensive DeFi development services tailored to meet the unique needs of our clients. From smart contract development to dApp creation and security audits, we ensure that your DeFi project is built with innovation, security, and scalability in mind. Trust Intelisync to guide you through the intricate landscape of decentralized finance and unlock the full potential of blockchain technology.
Ready to take your DeFi project to the next level? Partner with Intelisync for expert DeFi development services today!
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
#1 IMU: How to Blog Effectively for Business (GF101)
1. How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier , MarketingProfs
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3. Blog Readership Source: e-Marketer In 2008, 45% of the US internet population read blogs on a monthly basis. In 2013, 58% of the US internet population is projected to be reading blogs on a monthly basis.
4. In 2008, 13% of the US internet population created or maintained a blog. By 2013, 17% of the US internet population will be blogging . Source: e-Marketer, blogs updated at least once every 3 months Blog Creation
5. 128 million people in the US will be reading blogs on a monthly basis. 38 million people in the US will be blogging. Both stats reflect a 50% increase over current levels. By 2013… Source: e-Marketer
6. So, what IS a blog? A tool that allows you to quickly and easily create and publish new content. Allows readers to leave feedback on that content, as well as react to feedback from other readers.
7. Google loves blogs, which can be good, or bad Wal-Mart Blog Results Posts from other bloggers about Wal-Mart Blog
29. Your blog does not have an expiration date… … can you commit to it from now on? http://www.flickr.com/photos/indieman/
30. Pick bloggers that are happy and passionate Not people that would rather do something else… Not people that would rather be doing something else http://www.flickr.com/photos/cameronparkins Pick bloggers that are happy and passionate
37. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com