The document provides tips for driving traffic to a website focused on state-level tax and budget issues through search engines, social media, blogs, and email lists. It discusses optimizing content and technical setup for search engines, engaging with social media like Facebook and Twitter, conducting blog outreach, and growing email lists. Key recommendations include focusing on timely content with relevant keywords, building high-quality backlinks, and developing relationships with bloggers and social media influencers in the tax and budget policy space.