Linkedin Publishing is a great way for marketers and other professionals to grow their following, build a brand and add value to their audiences. Here are 18 Linkedin Publishing Tips for making the most of this powerful social media platform.

1. 18 Linkedin Publishing
Tips
By Justin Bryant

2. 1.Repurpose
Use your blog posts as Linkedin posts. Copy
part of it and paste it in Linkedin, then add a
[Read more here] link so they can go back to
your blog to finish it.

3. 2. Promote Your Videos
Youtube is a great content site and is the
second largest search engine in the world.
When you make videos for your channel, take
the video and embed it into a Linkedin post to
get more views, likes and subscribers. Add a
short bit of text under the video before
publishing.

4. 3. Use An Image
This may seem like an obvious tip, but images
need to be used in articles. Not many pro
bloggers go without a related, attention-
grabbing image at the top of each post. You
need to make people curious about your posts
on Linkedin.

5. 4. Use A Great Headline
SEO is somewhat of a dying art these days and
more and more content writers are focusing
on attention-grabbing headlines. Include
numbers, lists, how-to’s, etc. in your Linkedin
Publishing to make people want to read.

6. 5. Make It Readable
Have you ever seen a post in the Google
results that had massive paragraphs full of
what seemed like a thousand words each?
They’re intimidating. And if you’re like me,
you click the back button when you see them.
Use small paragraphs in your Linkedin articles.

7. 6. Link To A Capture Page
Obviously, different people have different
goals for their Linkedin Publishing, but when
hundreds or thousands of professionals see
your articles, you need to get something out
of it. Have links to a good capture page
related to the content throughout the article.

8. 7. Have A Call To Action
Usually when you write content, you have
something in mind that you want readers to
do. They can’t read your mind. Tell them
what to do next at the end of the post,
whether it is to click a link to read more,
download your ebook, visit your blog for more
articles, etc.

9. 8. Build Your Linkedin Audience
What good is content if it isn’t read? Add a
few new Linkedin connections a day to ensure
that more and more people are always seeing
your articles. Make sure you are connecting
with the right people that would be interested
in your articles though.

10. 9. Share Your Linkedin Content
Have a bigger Facebook or Twitter following
than you do on Linkedin? Whether you do or
don’t, you still should share your Linkedin
posts using all the share buttons they give you.
This will attract a bigger professional audience
to start reading your articles.

11. 10. Use The Right Topics
Here’s what Linkedin
Readers like reading
about the most:

12. 11. Tell People About Your Posts
One great strategy to raise awareness about
posts and increase followers is to message
some of your Linkedin connections about how
you wrote an article about a topic you think
they might find interesting or to just let them
know about your regular articles so they might
follow you.

13. 12. Publish On The Best Days
Here’s some data on
what days Linkedin
members read articles
the most:

14. 13. Publish At The Right Times
The best times to publish articles on Linkedin
for the most exposure seem to be:
● Around 7-8AM
● Around 11:30AM-12:30PM
● Around 4PM
People aren’t really on Linkedin after work
hours, so keep that in mind when publishing.

15. 14. Study The Best
It’s never a bad idea to model after what
works for others, as long as you don’t
completely copy them. Look up the top
Linkedin publishers and take some notes on
what they’re doing. Then, implement and see
what results you get.

16. 15. Quality Content Is King
Just like with any content, keep it high
quality. Write about what your target
audience would want to know about and make
it informative and interesting. Give value and
you shall receive. This is how large followings
and empires are built.

17. 16. Be Consistent
It’s not what you do every once in a while that
gets you the results, it is the actions you take
on a consistent basis. Publish at least 3 days a
week. The best blogs always have lots of
articles being written consistently every week.

18. 17. Don’t Use Big Words
People prefer articles
that are easy to read.

19. 18. Not Too Hot Or Cold = Perfect
Controversy may work
somewhere, but not on
Linkedin. Keep it neutral.

20. Thanks For Reading!
If you liked this presentation, you’ll love these related articles:
● Linkedin Publishing Platform - The Next Big Thing For Blogs?
● How To Get Thousands Of Targeted Twitter Followers For Free
● 21 Tips To Increase Facebook Likes Organically
Also Check Out Our New Free Course:
“How To Make The Internet Work For YOU”
The 3 Best Ways To Make Money On The Internet And How To Master Them All.