Seven skills to you must master before setting up a blog


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Seven skills to you must master before setting up a blog

  1. 1. Seven online skills you must master BEFORE you start a blog John Welsh, UBM Live, United Business Media Photo credit: crosathorian
  2. 2. One: community <ul><li>Have you identified it? Can you refine it even further? </li></ul>
  3. 3. You don’t need a blog to cultivate community. <ul><li>Go and join a Facebook or a Linkedin group, anywhere you have noticed your key customers. </li></ul>
  4. 4. Two: commenting <ul><li>Have you ever commented on another website? Why would someone comment on yours if you have not done so? </li></ul>Photo credit: anonymous account
  5. 5. You don’t need a blog to comment <ul><li>Go and leave your company website address or your Linkedin profile which shows your professional expertise. </li></ul>
  6. 6. Three: links <ul><li>Do you use navigation on a website? Or do you click on links to take you to the next page? </li></ul>
  7. 7. You don’t need blog to learn to link <ul><li>Don’t put ugly web addresses in emails any more. Learn how to insert a neat URL. </li></ul>Photo credit: clairity
  8. 8. 4: content <ul><li>Does your content help the user? What is useful for your user? </li></ul>
  9. 9. You don’t need a blog to learn how to be useful <ul><li>Why not go and add some lists to a website – five things ou thought about a movie. </li></ul>Photo credit: House of Sims
  10. 10. 5: RSS feeds <ul><li>Your users are more likely to be early adopters. </li></ul>Photo credit: HiMY SYeD / photopia
  11. 11. You don’t need a blog to become familiar with RSS <ul><li>Sign up to Google Reader. Sign up to RSS subscriptions. Learn to manage your daily reading through RSS feeds. </li></ul>Photo credit: Ian Sane
  12. 12. 6: Optimise <ul><li>Think about that headline. Will it help people to find it? </li></ul>
  13. 13. Have you got a Twitter account? <ul><li>Use the discipline of 140 character Tweets to get better at writing to the point headlines. </li></ul>
  14. 14. 7: Analyse <ul><li>Can you asses how well you blog is doing the number and the quality of its visitors? </li></ul>Photo credit: Dan Taylor
  15. 15. Visit a site like Alexa <ul><li>Find out how the traffic to your competitors’ sites compare to your own. </li></ul>