1) The strengths identified include knowing the target audience, charity, types of bullying, and age group from 16-19 years old. 2) Weaknesses are not knowing the gender of the audience due to a late question, and not knowing how to properly use the survey tool. 3) Opportunities involve giving confidence to participants, providing a survey to gather information, listening to participants, and helping to spread awareness. 4) Threats include that most of the audience is shy and may not want to provide personal information.

1. S.W.OT Analysis
By Haseeb Patel

2. Strength
Strength
• We now know who are target audience is which therefore shows us
what we need to include in our short film. Whether if it age rated
suitable for young adult to watch.
• We know the charity that we are using which show what specific
thing we will need to include in our short campaign film.
• We now know the different types of ways for people to get bullied.
• We now know the majority of audience.
• We now know the age group as all of them were 16-19

3. Weakness
Weakness
• We do not know what gender most of our audience are because of
our late question.
• We did not know how to use surveymonkey.com.
• We did not ask the right question to get the right answer.

4. Opportunities
Opportunities
• We gave them confidence and a chance to talk to us.
• We gave them the survey.
• We gave then the options to list what’s happening to them.
• We can also do interviews to gather information to the audience.
• We listen to them
• We are helping them
• We spread the word.
• We know the different platform

5. Threats
• Threat
• Most of the audience are shy
• They do not want to state personal information
• Make the video different from others/unique.