As a group we created a questionnaire of around 14
questions which we handed out to 40 students aged from
16-18. We asked a range of questions where we could get
qualitative and quantative data. From these results we
were able to see what they thought bullying was, whether
they had heard of the beatbullying organisation and if they
had used the website. We also asked more personal
questions for example if they had ever been bullied so we
could get examples of storylines for our production.
How old are you? And what gender are
What age are you?
What Gender Are You?
We asked teenagers between the age
of 16-19 to fill out our questionnaires
and from our results we can tell that the
majority of our audience are 16 and 17
year olds. It confirmed that are target
audience are teenagers.
We asked both genders to fill out our
questionnaires as we are aiming at
both genders as both can be affected
by bullying. Even though we got
more response from males we will
still be aiming at both genders.
What town do you live in?
What town do you live in?
We asked people from
Bedfordshire to fill out our
questionnaires as it is our
local area. The majority of
people we asked were
from Dunstable. From this
we can tell that we will be
aiming our campaign at
the local community as
well as nationally if we
share it on the internet.
How would you define bullying?
‘Constantly picking on a specific
‘Constant abuse whether
physically, verbally, mentally or
through the internet’
‘Going out of your way to
constantly harm another person
mentally or physically’
‘constantly harassing someone’
On our questionnaires we
asked people if they could
define bullying. On the left is
some of the best definitions we
received. For example ‘going
out of your way to constantly
harm another person’ which is
what bullying can be seen as.
From our results we can see
that lots of people have
different ways of defining
bullying so in our campaign we
could give a definition for the
different types of bullying to
make it clear for people.
Have you ever been bullied or know of anyone
that has been bullied. If yes could you tell us
‘I was bullied for four years through the internet and
verbally in middle school’
‘people were racist’
‘They were picked on because of their size’
‘I got called names due to my race’
‘A friend was criticised for her appearance and weight so
much that she wanted to kill herself’
We asked people if they had ever been bullied previously of knew of anyone
that had been bullied. From this we found out that a lot of people had been
bullied and we could use similar storylines in our production to make it as
realistic as possible so it gets attention and is interesting.
Where would you go if you were being
We asked them if they knew of anywhere to go if
they were being bullied. A lot of them said they
would talk to their parents, friends and teachers.
However no one mentioned using any mentoring
programmes on websites. So in our campaign
we would mention websites and helplines that
they could use to help them if they were being
What are some of the reasons you think
people get bullied?
All of the
We wanted to know what
the people filling out our
were the reasons some
people get bullied. If we
knew what they were then
we could address these in
our advertising campaign.
The majority of people said
that all the reasons we had
listed were why people get
bullied. Now we know this
we could try and address
these issues in our antibullying campaign.
What is your media preference?
We asked the people filling
out our questionnaires what
their media preference is so
that we would know where
to advertise our campaign.
Over half of them said they
use the internet so we
could advertise it on social
networking sites which is
what most teenagers use.
Also the other people said
they use the TV so we
could think about
advertising it on the TV if it
Have you seen any anti-bullying adverts?
Did anything stand out?
‘More serious than I thought and
happens to lots of people’
‘They stand out when you see
how the person has been effected’
Strong and graphic’
When asked if they had seen any anti-bullying adverts before just under ¾ of them
said yes but over a quarter said no. We want to advertise ours so that everyone can
view it. We asked the people that had said yes if anything stood out in any of the ones
they had seen before. They said that they ‘stand out when you see how the person
has been effected’ and the ‘personal stories’ stood out. These techniques have clearly
worked so we could try to include some of these in ours so it stands out and gets
What would you like to see in an antibullying advert?
‘Show clips of the different aspects of bullying’
‘Helpline details and advice’
‘More realistic’ ‘Definition of bullying’
‘The effects bullying has on the victim’
‘Real life victims instead of actors all the time’
‘Shock value (more convincing)’
‘What it can lead people to do’
We asked the people filling out the questionnaires what they would like to see in an
anti-bullying advertisement so that we can appeal to our target audience. They said
they would like to see ‘personal stories’, ‘shock value’, ‘helplines’, ‘advice’ and a
‘definition of bullying’. As the people filling out the questionnaire were our target
audience we are going to try and include the majority of these features so that we can
appeal to them and stand out.
Have you ever heard of the beatbullying
organisation? If yes, have you ever used
Everyone replied with no when asked if they
had ever used the beatbullying website.
Most of the people asked said they had
never heard of the beatbullying organisation
and no one had ever tried to use their
website. As this is the organisation we are
focusing on we want to try and get them
more recognition. We want to advertise the
organisation and bring them to the publics
attention. Therefore people being bullied
can see how beatbullying can help them
and people can get involved and help them