3. Vital questions
• We needed t know what psychographic factors
our audience possesses, and these questions
provided us with crucial data.
4. • Would you class yourself easy to care?
• How often do you watch horror films?
• Out of the options below, which is the scariest?
5. Would you class yourself
easy to scare?
• The people we asked were not
as easy to scare. This can
suggest plot and narrative is
what they look for in a horror
film. This is perfect for us as
we don’t have many jump
scares but our plot and story
compensates for that.
30%
70%
Yes No
6. How often do you watch
horror films?
• The majority watch horror films
on a regular basis, with 35% of
people watching every week.
This means that our audience
is experienced in horror genre
which means our piece can be
refreshing as our narrative can
be different from mainstream
and conventional horror films.
5%
35%
25%
25%
10%0%
Every day
Every week
Every month
Every other month
Every year
Never
7. Out of the options below,
which is the scariest?
• Our audience feels that
psychological horror is the
scariest sub genre. This is
beneficial for our group
because we made a
psychological horror which can
appeal to the majority of
people. Along with out plot and
our audience who is
experienced in our horror
genre.
15%
25%
35%
25%
Zombie slasher
psychological gothic
8. Who is our target audience?
• We believe that our target audience conforms to niche
market conventions. This is because the majority of our
audience aren't scared easily. watch and consume
horror products regularly and find the psychological
horror genre the scariest sub genre. We can outline our
target audience as young males because Andrew is a
male and data from my other blog ‘addressing our target
audience’ suggested that we had a male biased
audience. We also think our audience should have
knowledge of the horror genre because we think people
who are more experienced will enjoy our piece more.
9. Mood board of our target
audience
• The next slide takes you to a mood board. We
wanted to do this to express what our audience
looks like. This mood board consists of our
potential target audience who are 15 to 20 year
old males who are experienced in watching
horror.
