This survey was conducted to learn more about the target audience for a documentary. The responses showed that most of the target audience is 18 years old, spends 5-9 hours on mobile phones daily, and believes technology has a large impact on daily life. While the audience has a generally positive view of social media and technology, many think reliance on it has grown too much. Most watch crime and educational documentaries and shows like Peaky Blinders on BBC platforms. The survey provided useful insights into the demographics, interests, and views of the target documentary audience.

1. Survey Primary
Research
Jasmine McNeil

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Survey Results
The Reason I asked this question to my target audience to understand which age is
the most common through my target audience to understand more about them.
This information allows me to understand most of my target audience is 18 years
old
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For this question I wanted to ask the target audience what gender do they identify as I
wish to understand what the majority of the target audience mostly likely to watch
the documentary. The gender is able to tell me which documentary I should make
as an emotional documentary for women as it would provoke a more emotional
response or thought process.
I asked the audience how long they spend on their mobile phone daily as I wished to
understand how frequently they are on social media and attracted to their phones.
This information is able to show me that the audience spends at least 5 to 9 hours
on their mobile phones daily.
How long are you on social media daily?
• 9 hr
• 4 hr
• 6 hr
• 8 hr
• 7 hr
• 4 hours
• 8 hr
• 1-2 hours
• 5 and half h

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Survey Results
I asked my audience do they really understand how social media works, I wanted to
ask this question to see how many are truly informed in how social media is ran
behind the scene and see if they know they are targeted by business. This question
can show me that some of the audience are educated how social media works but
some are not informed or have some information on the topic. This gives me the
confidence in my idea to inform them how social media is truly ran.
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I asked my audience what their opinion on social media and technology was, I wanted
to understand how they feel about the modern-day use of technology and their own
personal opinion on the matter. Many of the responses go along the line of "good
communication " or "it is useful" this shows me they have a positive attitude
towards technology, but it can be very hard or difficult to work with.
I wanted to undertsand more of the audience feeling towards technology, so I asked
them " do you think we relay on technology too much?" The main response was
yes, this is able to inform me that most of the audience believe we relay too much
on technology compared to the past. I can use this information in my documentary
and talk about how we are relaying too much on technology.
what is your opinion on social media and technology?
• Fun and good communication
• It is useful but it can be very dangerous
• It is useful to some degree
• fun and creative
• Its good
• Love and Hate it
• good communication
• It is interesting but a lot of people abuse it or are too obsessed with it
• really useful and fun

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Survey Results
I asked my target audience " do you think that technology can really affect us in daily
life" majority of the answers was yes, this means that they feel social media can
really affect us. This can inform me on the true emotions the audience feel about
technology and people relaying on it.
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I wanted to gain more information on audience to see if they watch documentaries the
majority of the answered yes, this gives me confidence in making the documentary.
Some of the audience said often or rarely but this means they all at least watch
some types of docuentaries.
I also asked the audience if they believed we need to change our ways with
technology, majority of the audience believe to some degree we need to change
our ways with technology, this informs me that the target audience belive there is
some type of changes that must be made in the near future about technology use.
This makes me believe I can inform them of certain groups or business that wish to
create this type of change for younger generations.

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Survey Results
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I asked the target audience if they know how the client is and what they do, I did this in
order to find out if they do know and what the basic thing the client does. All of the
audience know how the BBC is and to some degree know what the BBC do for
their main purpose, this information informs me that I could talk about the client and
how they create northern voices and why they wish to inform the younger
generations.
I wanted to see if any of the audience used any of the BBC Platforms, this is because I
wanted to see if any of them know about their hit tv shows or shows of theirs. This
will inform me that they have an interest in the BBC and use it on a regular basis to
watch tv shows, movie or documentarys.
Do you know what the BBC is? And what they do?
• not really
• Yes
• kind of
• yes
• yeah
• Yes
• Sort of
• to some degree
• They are a UK based broadcasting service. they provide people with news, sports and
news, sports and entertainment
• Yeah
The next question I asked was able the types of documentaries the target audience
normal watch such as crime, educational, history and health. This is able to inform
me the audience watch more crime and educational documentaries compared to
sport or health documentaries.

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Survey Results
The final question i asked my audience was if they used any of the BBC Platforms
which shows do they watch on them in order to see what type of genre they were
most interested in. Many answers where peaky blinders , doctor who and killing
eve. This shows me they are mostly intrigued in crime and drama, which informs
me they use the BBC platform more for entertainment than educational purposes.
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This survey has been able to inform me a lot on my target audience as I have been able to narrow down my target audiences'
demographics and psychographics.
This allows me to have more of an accurate target audience profile and this will allow me to cater more towards my attend target
audience such as the age range, gender, education, entertainment genre and etc. By this survey I was to understand that my
target audiences are more explorers and inspires for their psychographics i know this by the questions I asked about how we
relay on technology too much and their personal feelings towards technology, but also the question I aksed abotu their tv
shows they watch on BBC iplayer also helped as i was able to see more of the type of v shows they watch.