News magazine (online) and Samsung (Website) comparing

1. TEXTUAL ANALYSIS OF TYPES AND
STYLES OF WRITING, IMAGE,
GRAPHICS AND INTERACTIVE
ELEMENTS IN DIGITALLY
PUBLISHED PRODUCTS
Harmeet Kaur

2. SAMSUNG(WEBSITE)
Samsung is a multinational conglomerate company. It is a company based in
South Korean.
The products they make:
 Mobile
 TV/Audio/Video
 Camera
 IT
 Home Appliances
 Memory/Storage
 Smart HomeThe style of writing they use on their website is third person, they have written in third person to connect to everyone.
The font used on the website is san-serif, the reason why this has been used because it makes it look more formal and
professional. Not only that but it makes it simple and easy to read. They also use pervasive and authoritative text, an
example would be ‘Your next decision’ this is said right on top of the new Samsung mobile that has been launched, by
saying this, it is telling the audience that buying this product will be their next decision. The layout of the Samsung
website is that it has a navigation bar at the top of the page, these navigations take you to different pages of the
websites, they also have search box in the top right hand side corner, so anything you want to find out you can search it
by typing the name in the search box. They have a lot of large images on page of their new launched products, such as
the ‘Galaxy s7 edge s7 and the new smart switch moving data. This website also uses interactive media, right at the
bottom of the page there is a video(like the last print screen on the second row) this is a short advert on Samsung
product which was the Samsung TV. The images used like said before they have used large images, they are used to
attract the attention on the viewer, the way they do is they edit the picture and enlarge it which then makes it stand out
more. There's isn’t a lot of text, this is because it wouldn't attract the audiences attention where as large images and
less writing do. The purpose of the images used is to persuade the viewer or audience to buy it; just by looking at the
appearance of the Samsung product. The website uses a various range of shots such as, mid shot, wide and close ups,
but the most common shot that have been used is a close up shot, this shot has been used commonly because it shows
the product in a lot of detail and depth, which is what the audience want to see. The website also has a colour scheme
of white and blue, they have this colour scheme because this is the Samsung’s original colour scheme.

3. NEWS MAGAZINE
The evening standard is newspaper which is a local, free daily news
paper, which is published Monday to Friday in London. The style of
writing that is used in this newspaper is formal, the reason being for
this is because it is aimed towards adults. On this newspaper website
they also have advertisements, for example Blueberry and lime drink,
the written on the side of the advertisement is pervasive because they
want people to buy the drink. Most of the articles are written in third
person, but when they quote from a person they are writing in first
person.
The font used thought out the website and the articles is sarif, the reason why this has
been used is because it looks professional. The layout of the website is very simple, at
top there is navigation bar, which have drop down menus. If you scroll down the page at
the bottom there are image hyperlinks that have been used, when clicked on they take
you to a different article page. Lastly they have also used a grid method, in the middle of
the page, it is the top headlines of the day, when you click on them they take you to a
different page. Interactive media has been used here, for example at the bottom of the
page they have used hyperlinks which re direct you to a different page on a specific
article. They also have videos with some of their articles. Lastly they have assign in place,
where a person can become a free member and comment of specific articles. The images
used on this website are all related to a article within the newspaper. An example would
be there is in article about a boy who saved his house from getting robbed by a umbrella,
underneath the title of the article they placed a large image of the boy and his umbrella.
The purpose of the images used on the website is to example a article written in the
newspaper. The types of shots that have been used are close ups, this is to emphasis the
importance of a article. There are also mid shots used, like the face and the cloths of a

4. COMPERING
The Samsung website is different to the news magazine, as they both have different purposes the purpose of
the Samsung is to perused people to buy product from their brand, where as the purpose of the mews
magazine is to inform people about what is happening around the world. They also have different types of text
for example the Samsung website uses persuasive language where as the news magazine uses informative text
and persuasive text for the advertisement on the website. Images are used in both the news magazine and
Samsung magazine, but they are used for different reasons, the picture used on the Samsung website are to
show the good quality of the product and how it looks like, they have also been edited, whereas the images
used on the news magazine are related to a article that has been written in the news magazine and the image
usually of weapons, countries or people. Another difference between the two websites is that Samsung has a
specific audience which is adults, because they are likely to buy their products, but the audience for the news
article is everyone, because anyone would want to read or watch the news. Another thing images have been
used in both the websites, but they have been used for different reasons the Samsung website has used images
to promote their products, they have a lot more images than the news magazine, where as the news magazine
has less pictures, the reason why they have used less images is because it is showing only one to two pictures
related with each article. The Samsung website doesn't have much writing as it is trying to promote a product
thought picture and small catchy words, but on the other hand the news magazine is almost all writing as it
includes articles and daily news around the world. On the other hand there are also similarities for example
they have similar written styles, both the website and magazine write in third person. Also they use the same
type face which is san serif, not only that but both of them also include pictures. Also both of them have used