task 3 2

2. Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the
"news of the day" and that informs society to at least some degree. The word applies to the occupation (professional
or not), the methods of gathering information, and the organizing literary styles. Journalistic media include: print,
television, radio, Internet, and, in the past, newsreels. Journalism is a type of written word used in the media industry.
Journalism is a form of writing that tells people about things that really happened, but that they might not have known
about already. Journalists love to read and want to find out as much as they can about the world around them. The
product can come in many written products such as Blogs: Online diaries kept by individuals or small groups.
Discussion boards: Online question and answer pages where anyone can participate. Wikis: Articles that any reader
can add to or change. Journalism is used in e magazines and e-zines. The style and mode of address used in
journalism is very formal as their content has to be appropriate for the audience reading or watching via news.
Journalism may be also humorous and personally as the article may come across as funny and youthful towards the
audience. It may include jokes and it could also be based on a awkward but funny topic in the world. An article may
come across as personal as usually journalists would talk about serious situations occurring in the world. A viewer
may take it personal or the journalist may of included something offensive towards the viewer. The font style and type
is usually modern and traditional as in articles a journalist would use typical fonts such as serif. The font makes the
article come together it also looks formatted properly. Journalists make important sentences/words/titles/subtitles
bold so the audience come across it easily. The font sizes can vary in articles as they can include drop caps at the
start of the article. Drop caps drop below the baseline and initials sit on the baseline but are much bigger than the
body text. Both, naturally signify the beginnings of the text and drop caps can be used instead of paragraph
subheads. Their origins date back to the 9th century when they were used in religious books. The colour of text will
usually be black. Some freelance journalists may have themes are their articles may not be based around news. Terms
may also be highlighted in articles so the viewer knows the importance of the text or word. The page layout includes a
landscape format it also includes columns to make the whole website organised. On the guardian's website we see
that is it very clear and easy access. Many captions are used in the website such as “Labour's: Ken Livingstone faces
fresh inquiry over Hitler Zionism remarks”. The captions are used on the right hand side of the website with images
above so the audience understand what the story is about. They use mini stories on the side so the reader knows what
is included in the local news on the day. A pull quote is used “Make carmakers, not drivers, pay for the diesel crisis,
experts say” this is included as it makes the source and story reliable. They also use a image so the viewer is
informed on what is going on. Page numbering is not used on the website on the other hand they use different genres
of news such as world, politics, sports, culture etc. Images are used across the website. On the homepage images are
used for mini headlines such as the Syrian attack. They use a medium shot of Trumps chief in the centre of the page
so it is visible. They also include a video of the Syria headline a baby is the front cover of the video, this is more likely
that a viewer will watch the video as the headline comes across as very serious if children are getting harmed. Their
purpose for using images and a video is to make sure the audience understands not only the text but the content too.
Some may not understand the text but may understand the video and dialogue used. The images may be more useful
and more interactive for the user as it would be boring without images and videos.

3. ADVERTISING COPY
An advertisement copy is the text used in the advertisement, be it print, radio, television or other form
of advertisement. The text so used can be in the form of dialogs, some catchy phrase, a company's
motto or slogan or any word. Advertising. Advertising Agency Advertising copy can be used in
various written word as it could be used for posters adverts etc. The word could be formal or informal
depending on the purpose e.g. if the advert was targeted towards children they may use funny short
terms. The advert uses formal text to make sure the audience has an understanding as the advert is
based around fitness mainly running. They use the term “in it for the long run.” it is a quick snappy
term that you can position right at the top of the advertisement it is also in bold so the audience have
an idea of what the advertisement is about. The font style is traditional as they use a serif font. It goes
well with the advertisement as it goes well with the background too. The title is black and has a
different font compared to the text. Various colours are used in the logo “Tide”, they use yellow
orange and blue, this brings out the advert more as the background comes across as settle. The
advertisement is landscape, I feel that the designer wanted a landscape view so the audience can
have a good view of the background and the lady running, in the background there is sand the sea.
This could be a message to the audience that you can do your daily run anywhere. Their is a caption
used right above the logo quoting “Take back your time” this could be connoting that you don’t have
to waste your time. You can take out time whenever you are ready. One image is used in the
advertisement as it is the background, the lady is positioned on the right hand side, the text is then
wrapped on the left hand side. The shot used in the advert is a long shot as you can see the lady's full
body, they done this so you can also see the sportswear she is wearing. The whole advertisement is
also a wide shot as you can view the whole background and text. The purpose of the shots is to make
sure the audience knows what the meaning of being fit means, they have a wide shot so the viewer
can relate.

4. SUMMARY COMPARISON
There are many similarities and differences in journalism and advertising copy
such as the the type of written word in journalism writers use formal writing
as it is towards a big audience. On the other hand advertising copy can use
various modes of address such as informal and formal depending on the
moving image advertising. Both products may include humorous content,
authoritative and could be personal towards the viewer. The fonts used in
both products have a similar look, they both consist of a serif font. The
website consists of a more traditional look rather than the advert, as the
advertisement is more modern looking moving image. Both products have
elements of bold used in text as it is illustrating how important the topic is
towards the audience. Both products do not use drops caps, house style,
and 3D. On the other hand they both use colours to enhance the product,
they use themes too. The website uses columns, pull quotes, to inform the
audience, on the other hand the advert does not use these. The similarities
they have are captions, and images these are used to make sure the reader
is aware of what is going on in the product. They both use shots deliberately
so the audience understands the purpose of the product.

5. Interactive media normally refers to products and services on digital computer-based systems
which respond to the user's actions by presenting content such as text, moving image,
animation, video, audio, and video games. Interactivity is used in all products listed such as
Journalism, Advertising Copy. In Journalism a big audience become interactive with the media
being distributed as the distributer lists content and topics of the news, main topics around the
world, serious topics to un serious topics. Interactivity in used in media so that the targeted
audience can relate and be informed by the news released. Some journalists become
interactive with the audience as on websites people can comment their own opinion and they
can reply with their message. Journalism also includes the interaction of events happening in
todays society. In advertising copy a lot of interactivity is used as in moving image usually a
message is used for the target audience. The viewers who are watching the moving image can
interact with the product. E.g charities include landlines so the viewer can contact them this
leads to interacting with the company etc. Compared to both products they both contain
interactivity as their purpose is to get the audience involved and to feel connected.