The document outlines a proposal for an Expressive Arts newsletter to promote and share information about performances, auditions, and related events with students, parents, teachers, and the local community. It proposes a playful yet formal layout with a double-page A3 spread published every two weeks, along with weekly social media updates on Instagram, Snapchat, and Facebook. The content would advertise upcoming shows, reviews, student talents, auditions, and photos from rehearsals. Roles are assigned for photography, filming, editing, and writing to produce visual news for both the print and online versions.

1. Expressive Arts
Pitch
AISHA, SARAH, SHANE, HARMEET, ANDRADA, LUANA,
DANIELA, MUNIRBA

2. Target Audience
 Students at the College
 Parents
 Teachers
 Local Community
 Students with an interest in Performing Arts
 16-19
 All ethnicities
 All genders

3. Layout
 Playful yet formal
 Opportunity to present both internal
and external news
 A3 Double Page Spread
 2/3 news sheets every 2 weeks
 Colour scheme: blue, yellow, black

4. Content
 Advertising future shows
 Expressive arts related events happening both internally and
externally.
 Reviews of shows
 Advertising students talents
 Information about auditions
 Photos of students at work (during rehearsals etc.)

5. Social Media
Platforms
 Instagram
 Snapchat
 Facebook
These are the most used platforms by target audience in the
particular age range. We aim to post weekly updates about
upcoming events, live streams and digital copies of our news sheet.
By using these social media platforms we are able to engage with
people that are outside the college. This will benefit us greatly in
terms of attracting an audience for various shows and events that
take place in the college.

6. Assigned Roles
 When it comes to producing news about the expressive arts
department we want to present our news visually both on our social
media platforms as well as our print based news sheet. This means
including photography and footage of various shows and events.
 Film: Sarah, Harmeet, Daniel
 Photography: Aisha, Munirba
 Editing: Shane, Luana
 Writing: Andrea, Sarah, Aisha

7. Summary
 Focus on events and showcases taking place both internally and
externally.
 Simple layout with plenty of information.
 Digital platforms discussing the same topics.
 Updated news sheets every 2 weeks.

8. Questions We Have For You
 What are the upcoming events for LSC?
 Is there any content that you would want us to avoid within the
news sheet?
 Based on what we have said would you prefer us to create a
magazine or the biweekly news sheets?
 In terms of covering external events, what would you want us to
focus on?