The document profiles 4 potential audience members for a music magazine: Georgia, Annabel, Jack, and Emily. They are all 16-25 years old, students or employed earning over £4/hour, and enjoy indie rock music as well as activities like concerts, reading, and listening to music. They would be a good target audience as they can afford the magazine, enjoy the genre of music it features, and have interests aligned with the magazine's content and format.

1. Who would be the audience
for your media product?
QUESTION 4

2. Georgia Ozanne
• Georgia was a member of my target
audience who I already looked at for
my research before production.
• She studies Textiles, Photography and
English Literature at Priestley college
• She loves music and is always going
to concerts.
• She listens to music all the time and
uses Spotify to do so. It also helps her
to keep up with the latest music
trends with the playlists.
• She recently went to a Catfish and the
Bottlemen gig at Victoria Warehouse
and posted this picture from the
concert on Instagram.
• Her favourite song has changed to
fallout by Catfish because its really
upbeat.
• She also went to see The 1975 at
Manchester M.E.N Arena and
describes it as “amazing”.
• Georgia is currently working at
primark and earns £4.73 per hour. She
works on weekends and her average
spending money per month is £24.50

3. Annabel Furby
• Annabel is some one who fits my target audience.
• She is a 17 year old college student who studies Business at
level 3 BTEC.
• Her general hobbies include baking, reading and listening to
music.
• Annabel is currently working at Home Bargains and earns £4.50
an hour. Her average spending money per month is £22
• She is a kind person who is very laid back and doesn’t let
anything get her down.
• She loves music and tries to go to concerts as often as possible-
5-6 times a year. She has seen artists such as, The Courteeners,
Catfish and the Bottlemen, Busted, Two Door Cinema Club and
has recently booked tickets to see The Wombats for the third
time.
• She says that she enjoys the vibe at concerts and cant get
enough of The Wombats because they are “even better live” and
they really get you involved.
• Annabel likes to listen to music wherever she is and worked out
she listens to almost 5 hours of music in a typical weekday.
• Her favourite song is 7 by her favourite band Catfish and the
Bottlemen because she loves vocals and its so catchy
• She uses Spotify to listen to her music because it is free and it
has all the music she likes
• She said she prefers established bands because they create
music suited better to their audience. Despite this, she did say
she likes some new bands that bring something different.

4. Jack Ratcliffe
Jack is someone who fits my target audience. He
is 17 and attends Birchwood college. He takes
BTEC music & English Literature and is part of the
college band as lead singer and sometimes plays
base guitar.
He likes an array of music from NIRVANA to The
Wombats.
Jack is working at a local Chinese restaurant
called The Padgate Rose and earns £4.55 an
hour. His hobbies include going to the gym and
practicing the bass.
His average spending money per month is £30
His vibe is very calm and he is really easy to talk
to- also able to bring in humour to a
conversation when needed.
He uses Spotify to listen to music and likes to
take the opportunity to share new music with his
friends in his free time.
Music is an escape for jack and he like to listen to
it sometimes as company when he is alone.
He performs in the college gigs and has recently
posted a picture on Instagram of one of the 50’s
themed events.
He doesn’t have a favourite song but says that
any song that moves him is a good one. He does
really like some alternative music and doesn’t
necessarily follow the crowd in terms of music
and style.

5. Emily Ince
Emily is 17 and attends Birchwood college
where she studies Alevel Media, History,
English Literature and BTEC Acting
Her favourite band is Oasis and her favourite
song is Mr Brightside by The Killers.
She currently works at The Dress Studio in
Culcheth and is paid £4.80 per hour. Her
average spending money per month is £25.
Emily likes to go to the cinema and spend time
with her friends and her dog in her spare time.
She likes to read a lot and buys most of her
music magazines from gigs she goes to.
Emily loves concerts because they excite her
and she attends them around 6 times a year.
She has Spotify premium on her phone which
gives her access to music everywhere. She
listens to music when she revises and when she
is on lunch breaks. She also likes to listen to
music from the TV on channels like MTV.
Emily says she really likes new bands because
they are fresh.

6. Evaluation
My target audience is 16-25 year olds. The percentage of women who answered my audience research questionnaire before I
produced my magazine was higher than the percentage of men. Because of this I created 3 female audience profiles on females
and one male because the answers to that survey were biased in females’ favour.
The reasons that these people fit my target audience are:
1. They all like the genre of indie rock music. This means they would be drawn to my magazine over others because mine
specifically features indie bands and content based on indie bands.
2. They all are employed and earn over £4 an hour. This means that they are able to afford my magazine because their hourly
wages are all nearly double the price of my magazine. This would appeal to them because it is not overly priced and not
thought of as an investment they would regret.
3. They all like to read and buy magazines. Because they like to read, this means that a magazine would appeal to them and also
they like music so they would be even more attracted to a music magazine.
4. The language of my magazine is suited to them. They would find the information easy to process because if the formality and
simplistic layouts. Because the majority of them read, this means that the language couldn’t be too simple but I kept it
marginally easy for those who are less fluent in reading. The length of my magazine would also appeal to them because it is
60 pages long which doesn’t make it too long as their attention needs to be kept- I found this out by looking into their
hobbies and they all like to do things that require minimal focus. For example, Emily likes to go to the cinema. This shows that
she likes things that are easy for her to get a thrill from, so anything that requires her to search for information isn’t going to
appeal as much.