1. HAJI MOHAMMED MANSOOR MERCHANT Contact: 00971561884050 | E-Mail: haji@gulfintl.ae
PERFORMANCE DRIVEN NATIONAL MERCHANDISING LEADER
Expert In: Strategic Merchandising | Merchandising Strategy & Planning | Vendor Management & Development | Procurement
| New Product Introductions/Presentations to Retail Partners | Process Management & Re-engineering | Demos & Trainings |
New Store Opening & Store Reset Support | Merchandising & Retail Support | Store Display - Brand Guidelines & Strategy |
Stakeholder Relationships Development (Store, Wholesale & Manufacturer) | Business Development | Supply Chain
Management | Statuary and Regulatory Compliance | General Administration | Apparel Merchandising | People Management
| Account Management | Market Penetration | Consumer Research & Competition Benchmarking
- Performance driven & enthusiastic professional with over 12 years of multicultural experience spanning over 6 years in
Merchandising, Administration and Training & Quality Health Safety Environment and nearly 6 years in Aviation Industry
- Leveraged strategic, business and commercial acumen to manage overall operations to meet top line and bottom line objectives
- Enriched background in reengineering the company’s operation as well as in establishing showrooms and retail outlets
- Seasoned management professional with experience in spearheading a multitude of highly visible responsibilities ensuring client
satisfaction, cost control, business objectives achievement, quality, and operational efficiency
 P R O F E S S I O N A L O V E R V I E W
 Attained proficiency in merchandise planning and forecasting and maximizing commercial opportunities by driving sales
through improved availability and understanding of underlying supply-market economics with business impact
 Expertise in identifying business opportunities and conceptualizing and executing new projects to completion; an in-depth
knowledge of market dynamics and an ability to align company strategies to changing market trends
 Adept at supervising operations to ensure efficiency in all aspects of the customer service delivery cycle, resolving critical
issues in warehousing, inventory, delivery, service & operations by interacting with the concerned departments
 Extensive knowledge of the government policies, regulations and provisions of various statutory acts; adroit in overseeing
commercial documentation, managing procurement and logistics
 Excellent business communication, presentation, negotiation, closing, and follow through skills with a strong problem-solving
capability and ability to thrive in a fast-paced, team-oriented environment
 Analytical thinker with a strong business acumen and quest to keep abreast of customer insight and evolving industry
awareness to plan, organize and analyze various facets of business in line with organizational objectives
 E M P L O Y M E N T C H R O N I C L E
Presently as National Merchandiser Leader
Gulf International - FMCG (Al Batha Group Companies) – April 2010 to Present
KEY RESULT AREAS
4 Exploiting ability to drive brands forward through innovative schemes and concepts; administering merchandising operations
with key involvement in redesigning in-store layouts to drive sales forward by applying strong product knowledge
4 Identifying bottlenecks/ loopholes in existing processes and initiating measures for improving the same; eliminating
redundant processes and implementing new ones, thereby enhancing overall efficiency; building relationships with decision
makers & key buyers in pre-sales negotiation stages
4 Steering merchandising efforts in harmony with the business objectives; managing relations with international buyers for
profitable product merchandising; and with cross-functional departments for ensuring smooth functioning of all activities
4 Monitoring the inspection of samples and finished products while ensuring adherence to specified quality parameters and
client specifications; interfacing with other departments and ensuring compliance with the statutory requirements
4 Managing a multitude of responsibilities viz. routine sales call cycle for existing retail listing; presenting new product
introductions/presentations to retail partners; processing and following-up on all orders as necessary and coordinating demos
and trainings as necessary
4 Effective in new store opening and store reset support for Natural Food and Specialty Retailers with key involvement in
rendering merchandising and retail support for accounts as directed by the Sales Manager
4 Maintaining stores sets/testers/merchandising units/displays/product literature as warranted as well as coordinating store
display in line with brand guidelines and strategy
4 Utilizing market data (rankings, sales trends, etc.) to improve placement and retail support; developing relationships at store,
wholesale and manufacturer level and supporting the team with support for trade shows and special events as necessary
4 Carrying out friendly and efficient customer service at all times (both internal and external customers); visiting stores on a
regular basis to verify procedures and assist with merchandising, credits and returns
4 Exploring new markets, standardizing retail operations, executing category strategies and initiating business activities for
escalating turnovers & achieving goals
4 Communicating with Sales Manager regarding sales issues/objectives; organizing the effective and efficient utilization of
store space and working closely with the management and marketing team to increase sales
4 Working with the VM Manager & sales teams to achieve commercial goals; translating catalogues & promotions into real
designs on the showroom floor; reporting on mark down strategies, current performance and market trends
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2. SIGNIFICANT HIGHLIGHTS OF THE PREVIOUS ROLE
Administration / Training & QHSE (Quality Health Safety Environment) - April 2010 – Jul 2013
4 Worked on SAP systems for updating the L&D Plans for the organization; trained to conduct trainings modules for the staff
and under Business Excellence Division attended the audits for the company both internal and external related to quality as
well as safety of the company
4 Trained Auditor for ISO 9001:2008 and oversaw QHSE (Quality, Health, Safety, & Environment) Department
4 Facilitated as an Admin In-charge for all the purchase related activities, branding of vehicles and advertisement related to
products while coordinating with sales team
4 Ensured to maintain all the channel of communication for the policies issuance and for maintaining proper Document
Control Process
4 Participated in meeting “Process Improvement Meeting (PIM)” to discuss and decide the improvement measured and sales
related meetings with GM/ FM
 P R E V I O U S E N G A G E M E N T S
Guest Service Supervisor (Red Cap)  King Fisher Airlines (Indian Company) Sep 07 – Mar 10
Significant Highlights:
4 Facilitated as a Ramp Supervisor/In-charge on the flight and engaged in staff allocation and monitoring the flight activities
like loading, boarding and various things happening on the flight like crew movement, captains reporting on the time, etc.
4 Ensured on-time flight departure considering all the safety measures and also maintaining smooth safe and happy journey for
the guests
4 Monitored the paper work as well as signed-off the mandatory document of load sheet which is an auditable document
Senior Customer Service Assistant  Jet Airways » Airline Company (Indian Company) Apr 04 - Aug 07
Significant Highlights:
4 Held accountable for checking in-counters, boarding gate & arrivals spanning greeting passengers, providing with boarding
passes, assisting them for correct gate numbers while boarding control
4 Attending passengers with their complaints in arrival for their baggage and for other inconveniences
Operations Supervisor  Soft Touch Aviation Jun 03 – Mar 04
Significant Highlights:
4 Worked for a company contracted to manage Jet Airways requirements including (Aircraft Cleaners and Loaders); engaged
in handling monthly and daily flight rostering of loaders and cleaners
4 Conducted the activities on the basis of OTP (On Time Performance) for cleaners as well as for loaders – ensuring flight
dispatched on scheduled
 S C H O L A S T I C S P O R T F O L I O
Bachelor of Commerce (TY B.Com. Degree)  Mumbai University 2003
Other Credentials:
4 Software Programming (Operating Applications & Language - JAVA, C++, SQL, LINUX, WIN NT) - NIIT Institute
4 Advance Excel (Interman Training Center – Oct 2011)
4 MS – Access (Microsoft IT Academy – May 2012)
Technical Capability: Hands-on experience in effectively employing MS Office utilities (Word, Excel and PowerPoint) and
Internet Applications and utilizing the same to integrate multiple business objects and accurately document, estimate, and report
issues & changes that occur during project/task execution
 P R O F E S S I O N A L E N H A N C E M E N T
4 HACCP Internal Auditor Training (United Registrar of Systems – June 2010)
4 ISO 9001: 2008 Internal Auditor Training (United Registrar of Systems – June 2010)
4 ISO14001: 2004 Introduction Training (United Registrar of Systems – June 2011)
4 Train –The –Trainer (Ideas Management - March 2011)
4 Dr. Edward De Bono’s Six Thinking Hats Course (De Bono Thinking Systems – May 2011)
4 John Adair’s Action Centered Leadership Workshop (Adair International – Sep 2011)
4 Training Need Analysis Workshop (Blue Ocean – Nov 2011)
4 Effective Office Administration (Blue Ocean – April 2012)
4 Creative Trainer (Ideas Management – May 2015)
4 Basic First Aid (Emergency First Response – July 2010)
4 Basic Fire-fighting (Safety & Occupational Services – Aug 2010)
4 Load & Trim (Aircraft Operations Training): Load & Trim (Weight & Balance Document) for Jet Airways and Kingfisher
Airlines; registered License holder by DGCA (Directorate General Of Civil Aviation) for Boeing 243-777, 700, 800, 900 &
Airbus 319, 320, 321, 330, 340 and ATR-72-500
Date of Birth: 22/09/1982 | Language Proficiency: English, Hindi and Urdu
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3. Residential Address: A-Block, 601 Twin Tower, Opposite Safeer Market AL Majaz -2, Sharjah
Nationality: Indian| Marital Status: Married | Driving License: UAE Driving
~ References and other documents shall be furnished upon request ~
Haji Mohammed || Page 3