1. Aarti Dua
Tel: +91 9555211117
Email: aartidua79@yahoo.in
Professional Summary
 17+ years of experience in the Fashion Designing and Merchandising
 Masters in Fashion Technology, Diploma in Fashion Integration for Apparel Industry (FIAI) and Diploma in Fashion Design
 Founder and Owner of Rati Desseins Studio, Noida and Rishm Solitaire Couture.
 Expertise in Buying Pattern, Productivity and Time Utilization, Supply Chain Management, Vendor sourcing, Manufacturing & Processing
Knowledge, Innovative Ideas, Technical Design Detail, Strategic Vision and Project Planning, Tracking and Monitoring, Finishing &
Packing Details, Illustration and Budget and Cost Control (costing)
 Leadership ability to guide & manage team (Team Size up to: 35 – Skilled, Shop-floor and Outsourced Staff) to meet individual & self
target and organisations goals/objectives
 Experience of handling procurement and buying house, managing corporate events & cross-channel campaigns, overseeing fashion show
affairs and planning buyers’ ranges.
Achievements
 Managed major International Fashion Houses while working at Export Houses – Newlook, Promod, Primark, Marks and Spencer, Zara,
Forever, Forever New, Love Sex and Money, Anthropologie and Kazo.
 Was the only Support to Reliance Trends at the time of their retail start up.
 Freelance designer with various designer stores - Phalaknuma, Raindrop, Prama, Chabra’s, Diwan Sahib, Study by Janak and Reliance
Trends.
 Fashion Forecasting, Trend Analysis and Promotional Activities for brand Aakriti.
 Participated in discussion on Latest Fashion Trends in Doordarshan’s programme “Trendz4”.
 Invited as Judge in the Fashion Competitions in Khalsa College and Punjabi Academy, Delhi Administration, 2004 -2007.
 Supply to Hi fashion garments for very exclusive clients in India & abroad - Phalaknuma, Raindrop, Buzzaria, Reliance Trends, Prama,
Tek Chand Ved Prakash, Sharmila, Chabra’s, Parosh, Aadhya and Amaaya.
 Faculty (Guest) with International Institute of Fashion Design, New Delhi as – Fashion Marketing and Merchandising.
Work Experience – Summary
Rishm Solitaire Couture May 2006 – 0ct 2007
Founder and Owner - Entrepreneur
International Institute of Fashion Design, New Delhi Feb 2012 – Mar 2013
Faculty (Guest) – Fashion Marketing and Merchandising
International Institute of Fashion Design, Noida Jan 2008 - Feb 2009
Faculty (Full Time) - Fashion Designing
Rati Desseins Studio, Noida May 2011 – Present
Founder and Owner - Entrepreneur
Work Profile
• Designing & Developing samples effectively plan & manage product life cycles from concept development through product
introduction.
• Doing production booking and doing follow up on them. Well verse Product Knowledge & Quality required for Better Sales.
• Sourcing new vendors for production & developing good business with them. Co-ordination with the vendors & making them
understand about the product requirements.
• Cost effective product, which fit for mass consumer, costing & negotiating pricing keeping in mind of the sales & profit.
• Actively involvement in initial fabric approvals, testing, bulk inflow and bulk lot approvals.
• Perform close monitoring, review and analysis of sales performance of product categories to ensure good inventory control.
• Have handled printing & screen development & printing tech. Coordinating with sampling & production unit & job works.

2. • Managing the gamut of tasks including manpower planning, recruitment and training of team members.
• Mentoring and guiding team for high performance thus facilitating in optimising their contribution levels.
• Guiding a team of professional product managers to ensure product & category efficiency.
• Appointing, training and motivating staff.
• Maintaining existing suppliers and developing new suppliers for all product categories handled.
• Ensuring speedy resolution of queries & grievances to maximise client satisfaction levels.
• Maintaining excellent relations with clients to generate avenues for further business.
• Tracking market/ competitor trends to keep abreast the changing client’s requirement & expectation.
• Keeping excellent working relationship with suppliers for smooth and timely operations.
• Managing the distributors on a day-to-day basis for maintaining the supply chain and customer service levels.
• Ensuring channel team is up to date on product knowledge
• Responsible for the designing of Company brochures, swatch hangers, swatch cards, swatch booklets, banners etc.
• Products Handle-
o Women’s- Tanks, Tops, Tees, Camisoles, Skirts, Dresses, Jackets, Trousers, Shirts, Capri’s, Wraps.
o Men’s- Shirts, T-shirt, Jackets and Sports wear, trouser, Bermudas etc.
o Kids Wear
• Fabric Handle-
o 100% Cotton , Georgette, Crepe, Kota, 60’s cotton, P/C , CVC, Cot/Linen, Cot/Tinsel, Micro Poly, Cotton/ lycra, Poly/lycra ,
Viscose/Linen, Silk, Poly silk, Single jersey, Mattie, Rib structure, Cable, Ripple, Intarsia and Jacquards.
World Class International (Export House), Greater Noida Dec 2009 - Feb 2011
Senior Merchandiser
Modesty Garments (Export House), Noida Feb 2009 – Dec 2009
Senior Merchandiser
Nitin International (Export House), New Delhi Sep 2007 – Feb 2009
Senior Merchandiser
Work Profile
• Analysing business potential, conceptualizing & executing strategies to drive sales, increasing turnover and achieving targets.
• Working closely with international designers and buyers to offer them products rich in design and fabrics
• Formulating detailed sales/trading offer for the designers and buyers.
• Setting up product lines for the new season.
• Working out costings/price points, keeping in mind the financial and organisational goals.
• Formulating a detailed time and action calendar for the styles on order.
• Monitoring and working according to the fashion forecasts of the season.
• Keeping abreast with prices on a regular basis, pricing trends, which have direct relationship to the cost of the product.
• Developing market for products offered and generating business opportunities for company.
• Adhering to standards; process flow; standard operating procedures.
• Educating the team about products & process; co-ordinate with channel partner to improve the sales and lead the teams to maximize
the product placement.
• Efficiently interacting with internal customers and also overseeing functions like administrative support, purchasing, etc.
• Formulating the weekly work in process charts for the buyers.
• Following up on fit samples for styles on order.
• Following up on trim orders with the suppliers and solve issues pertaining to this.
• Approving trim cards for the fty’s before proceeding for bulk production.
• Performing detailed fabric follow up with the mills.
• Planning of shipments

3. • Maintaining existing suppliers and developing new suppliers for all product categories handled.
• Keeping excellent working relationship with suppliers for smooth and timely operations.
• Managing the distributors on a day-to-day basis for maintaining the supply chain and customer service levels.
• Ensuring channel team is up to date on product knowledge
• Issuing monthly objectives to each team member and help them achieve their targets.
• Overseeing all sales/production progress meetings with team and suppliers on a weekly basis.
• Ensuring consistent good record of all key performance index measures like on time delivery, sales figures, meet monthly budgets,
maximise profit margins and ensure minimum delivery slippages.
• Working closely with all fabric, trim suppliers and factories to ensure processes are outlined to maximize efficiency and minimize
errors.
Telstar Audio Visual (P) Ltd (Advertising Agency), New Delhi May 1997 – June 2005
Senior Manager
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Education Summary
 Diploma (1 Year) in Fashion Integration for Apparel Industry (FIAI) – 2013 from NATIONAL INSTITUTE OF FASHION
TECHNOLOGY (NIFT), New Delhi
 Masters in Fashion Technology – 2012 from PUNJAB TECHNICAL UNIVERSITY
 Diploma (1 Year) in Fashion Design – 2006 from INTERNATIONAL INSTITUTE OF FASHION DESIGN - ANNAMALAI UNIVERSITY
 Diploma (1 Year) in Fashion Design – 2002 from AALISHA POLYTECHNIC
 Bachelor of Arts – 2001 from JESUS AND MARY COLLEGE - DELHI UNIVERSITY
Professional Skill Set
Strategic Planning &
Implementation
Business Development Leadership/Team
Management
Designing & Development Customer Interaction Vendor/Supplier Management
Events Management Operations & Administration Training & Development
Readymade Garments Custom made Garments Niche Costumes &
Embroidery
REFERENCES
 Available on request.