1. I. Vinod Kumar
E-Mail: vinodki2007@gmail.com
Mobile: 09819049268
SENIOR PROFESSIONAL
Acknowledged for strengthening companies to lead in highly competitive markets and delivering innovative concepts &
strategies, targeting assignments in:
Key Account Management / Business Development / Sales & Marketing
Industry Preference: Please mention Location Preference: Please mention
P R O F I L E S U M M A R Y
Multi faceted professional with over 19 years of experience in:
~ Key Account Management ~Business Development ~Sales & Marketing
~Dealer & Distribution Management ~Return on Investment (ROI ~Brand Management
• Building channel marketing strategies and managing programs to highlight the strengths of each account and
increasing profit levels of dealers for the company
• Possess strong market knowledge of existing and potential clients and ensuring business growth opportunities
aligned to company’s strategic plans
• Providing in-depth analysis of markets, industry trends, competitors and clients to improve strategic planning
• Boosting brand identity by implementing branding guidelines on design tools used in creating and disseminating
company communication
• Identifying niche markets in various regions and new / future services that provided the company with a
competitive advantage and improved profitability
• Conducting extensive research and analysis of consumer needs, behaviour and buying decisions to evolve Unique
Selling Proposition (USP) of the product
• Excellent interpersonal, communication and organisational skills in team management and planning
O R G A N I S A T I O N A L E X P E R I E N C E
Since Feb’02 United Spirits Ltd. (Diageo Group Company) as Area Sales Manager
Growth Path
Feb’02-Jun’14 Area Sales Manager
Since Jul’14 Key Accounts Manager
Key Result Areas:
• Exploring potential business avenues & managing marketing & sales operations for achieving the business targets;
initiating market development efforts and increasing business growth
• Identifying latest marketing trends, tracked competitors' activities & provided valuable inputs for fine-tuning sales
& marketing strategies
• Mentoring a team of 8 executives and managing distributors for primary & secondary functions
• Developing accountsof A- grade Restaurants , B-grade Restaurants, Fine n Dines, Permit Rooms, Gymkhanas, Star
Hotels & Pubs of Mumbai.(Key Accounts)
• Formulating monthly scheme proposals and promotional activities such as spot-sales, brand promotions, display
offers, menu card branding, permanent branding
• Permit Rooms
• Driving permanent branding & brand exclusivity tie- ups with high profile outlets in Mumbai and key institutional
outlets in Mumbai.(USL Brands)
• Leading the channel partner programme with a team of Dealers, Distributors and Value Added Resellers and
ensuring accomplishment of overall revenue profit targets in the assigned region
Highlights:
• Closed INR 361525340 Crores business deals by coordinating requirements, developing and negotiating contracts;
integrated contract requirements with business operations ( Over all achievements in Last F Y)
• Managed a brand portfolio worth INR 361525340 Crores
Apr’00- Jan’02 Seagram’s India Ltd. (Group Pernod - Ricard), Mumbai as Marketing Executive
Key Result Areas:
• Ensured increase in market shares by promotions of premium brands
• Boosted backlit / front lit visibility in strategic locations in Mumbai
• Attained media attention for the company through tie ups
Insert
photo

2. • Steered entire activities of Duty Free Shops
• Undertook marketing activities like:
o Menu cards with listing made for approx 300 outlets across
o Neon hoarding & signage’s installed in premium outlets
• Conducted visibility announcement like wobblers, poster, archers and window decorations
• Increased the share of throat of Seagram Brands at competitor’s strong outlets
Jul’96-Mar’00 Madina Trading & Contracting as a Sr. Sales Executive in Qatar – Doha
Growth Path
02-93-05-96 Sales Officer
07-96-03-2000 Executive
04-2000-01-02 Sr. Executive
Commenced career with Impact Marketing, location as a Sales Officer from Feb’93- May’96
A C A D E M I C D E T A I L S
2008 M.B.A.(Marketing) from Indian School of Business Management , Mumbai
1992 B.Com.( Costing and Accounting) from Calicut University, Nemmara , Kerala
I T S K I L L S
• MS Office Suite
Date of Birth: 19th
April, 1971
Address: Flat No 102, Building No G-8, Phase VIII, New Brahmand Annex, Azad Nagar , Thane – W . Mumbai
Languages Known: English, Hindi , Malayalam