Opis firmy i przykłady realizacji w branży budowlanej i instalacyjnej.

1. Credibility and experience of Umbrella Marketing Group
Our key clients are international companies with whom we maintain long-term business
relationships. Among such ones we can list companies from Saint Gobain Group, EATON,
AmeriGas (formerly also ShellGas), Velux, Maspex, Hilding Anders, Coca-Cola Hellenic. We
can mention also other famous and strong brands in our portfolio like Securitas, Materne,
Duravit, IBM, SONY and much more.
Our team consists of more than 20 marketers, sales and marketing project
management specialists, specialists in selected areas, mainly in building and
installing materials. These are three project teams representing a high
commitment, a friendly and open attitude. We are openminded and we can
talk honestly with our clients. We have people with experience in large
corporations with a PhD in marketing but also young and ambitious.
Perhaps you can be interested in our
strategy of international expansion on the
basis of the chain of Umbrellas all over the
world. The concept is about social sharing of
integrated marketing methods and
execution of orders based on a global scale
and mutual sourcing of resources and
competencies. As you know we come from
Europe, but we have the Umbrella in New
Zealand and Australia.
Now is running african one, the other will be in Kazakhstan, Dubai, then China
and the United States. Of course, we are already executing projects in EMEA
region.

2. With over 13 years experience on a very competitive European market we have a range of
effective process and marketing tools which work in this industry. Some of them include lead
generating digital marketing campaigns aimed at end users, building relationships with
architects or running loyalty programmes for installers and retailers.
Here you have some examples:
Community of door-installers – already 7 years of cooperation:

3. Community and CRM marketing with tilers:
Standarisation of exposition and final client navigation in bathroom saloons:

4. Community and CRM marketing for gate installers:

5. Full marketing service for window producer:
Trade marketing (BTL) for VELUX:

6. Online Academy for builders ((construction chemicals):
Loyalty and motivation programme for Saint Gobain Glass:

7. Events and building structure of relationship in service of Immergas:
Plenty of different promotions and marketing actions in the target group:

8. Our scope of activities on the building materials market – just an example of possibilities:
 Modern loyalty/motivational programs for the distribution structure based on targets
(with motivation of the vendors).
 E-commerce processes integrated into the current business model.
 Online Academy for vendors and fitters.
 Program for architects (not only push on sales).
 Standardization of exposistions at the point of sale (POS production).
 Building communities and social commerce.
 And all what you wish in marketing 