1. Would you like to
have your own Umbrella?
Umbrella Marketing Group
Global, modern network of marketing
agencies based on know-how, offshoring,
and outsourcing
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The marketing services market is large and
scattered. Most businesses have up to 2 people
– business/marketing consultants.
They use various standards and often have no
knowledge of the methods of modern marketing.
How to organise a customer experience project,
consumer lottery, etc.
What about sector-specific methods: pharma,
alcohol?
The perspective of a global agency network based on
building and commercialising methods will be good
both for small agencies and their clients.
THE CHALLENGE
Who do we make happy?
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Each reference will be in two forms:
Complete: descriptions, titles, technological
solutions, photos, even videos, short statements of
contractor, fitter, investor, and perhaps an expert
commentary. There will be initially about 5-7 most
interesting implementations, and then one per
quarter on average.
Simple - a brief description, maybe pictures and
quotes from an investor or contractor’s commentary.
We assume that after some time distributors and
performers may place these references them
SOLUTION
What will happen?
A new market standard will emerge from the
cooperation of tens of Umbrellas all over the
world active on many markets and constantly
developing the know-how and methods through
its community.
It will be a local and global model, which gives
the effectiveness advantage to microenterprises
and the necessary scale effect.
It will be an on-line platform for
commercialisation and standardisation of know-
how and provision of resources.
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PRODUCT
Who will invoice whom and for what?
Each Umbrella invoices its clients in its
country for integrated marketing services.
Umbrellas invoice each other (tax and
legal safety plan) at prices they agree
upon (offshoring).
Each entity/person that buys know-how
(mainly methods) and resources using the
platform pays to the owner of the method
or resource.
Global and regional businesses pay
for invoices for a coordinated
services provided by various
Umbrellas all over the world.
The value is built by structural
diversification (a local Umbrella may
open branches in neighbouring
countries, a cascade).
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Each reference will be in two forms:
Complete: descriptions, titles, technological
solutions, photos, even videos, short statements of
contractor, fitter, investor, and perhaps an expert
commentary. There will be initially about 5-7 most
interesting implementations, and then one per
quarter on average.
Simple - a brief description, maybe pictures and
quotes from an investor or contractor’s commentary.
We assume that after some time distributors and
performers may place these references them
MODEL
All known business models and much more are here!
The model of a local Umbrella is primarily an
INTEGRATOR (it purchases various services
and products to carry out projects for its
Client).
The local Umbrella may also create its own
operational resources and offer them for
example to the other Umbrellas on preferential
terms.
The system involves the franchise model,
navigator model (commercialisation of
knowledge) and even the MLM model
(supranational leaders).
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STRATEGY
Three big steps over several years
After we establish at least 5 branches: New Zeeland, Young
Africa, Kazakhstan, China, the USA, and also the Arabian
Peninsula (or rather Iran) and build the platform for
exchanging methods and process control (projects, CS,
funds), we will achieve the first milestone.
The second is global acceleration: an Umbrella in every
important country and perfection of the platform.
The third step will be to replace limited liability shares with
stock and create a public property for example on the
stock exchange in Amsterdam.
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Each reference will be in two forms:
Complete: descriptions, titles, technological
solutions, photos, even videos, short statements of
contractor, fitter, investor, and perhaps an expert
commentary. There will be initially about 5-7 most
interesting implementations, and then one per
quarter on average.
Simple - a brief description, maybe pictures and
quotes from an investor or contractor’s commentary.
We assume that after some time distributors and
performers may place these references them
COMPETITIVE ENVIRONMENT
We are all interconnected
The platform is available to both small or
highly specialised agencies (such as PR, web
design, creative boutique) that want to expand
their offer and end-customers who will be able
to purchase a project after going through
methods and offers.
That's why the only competition is the largest
global or continental marketing agencies
because Umbrella will be capable of handling
global projects as well. These companies,
however, do not have so many crowdfunding
income models in their structures.
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WHAT DO WE OFFER TO YOU?
Here are our gifts!
We have a lot of experience in
various industries and in the
implementation of various projects.
This is a very important contribution
of both knowledge and sales
arguments. Thanks to us you will
know a lot of new marketing
opportunities.
We have also the knowledge of how
to manage marketing projects - both
from the organizational, financial and
customer-service POV. We will help
you to manager projects.
We care about your success, so
we will invest about 7 thous USD
for sales activities. It may be a
conference, it may be an
advertising campaign. As you
wish.
We create the image of a global
network of marking agencies. This
will increase the level of your own
prestige, and consequently the
quality of your customers.
We will generate a lot of expert
content (both on the site and in
socialmedia, on the blog, in the
business media). This will help
you sell it.
We all have a lot of resources thus
we help each other in projects
realization.
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AND YOU? WHAT DO YOU WANT TO GIVE?
Your contribution in the Umbrellaised World
We would like you to be the active
member of the community of marketers
branded Umbrella Marketing Group.
We want you to develop your agency with
dedication and pride.
We value: interdependence, environmental
protection, quality of life.
Respect our B.I., our online systems for
controlling project and finance
management.
We help each other. Play in the team!
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Each reference will be in two forms:
Complete: descriptions, titles, technological
solutions, photos, even videos, short statements of
contractor, fitter, investor, and perhaps an expert
commentary. There will be initially about 5-7 most
interesting implementations, and then one per
quarter on average.
Simple - a brief description, maybe pictures and
quotes from an investor or contractor’s commentary.
We assume that after some time distributors and
performers may place these references them
AT THE MOMENT
But it is constantly changing
We have Umbrellas in:
Poland (25 project managers)
New Zealand (2 person team)
Uganda (2 person team)
Monica & Greg [Poland]
Chris [NZ & AU]
Just [Africa]
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We sign two contracts: one for your Umbrella, in
which you are 70-80% as the main owner. It's
your business!
Second agreement for cooperation between HQ
in Amsterdam (central Umbrella) and your
company. On the same agreement we deal with
licensing and harmonization issues.
Over time, you can become a shareholder in a
central company.
You can get more information if you are interested.
It is important for us to feel good about it.
SHARES, FORMAL ISSUES
Make it legal
12. POLAND
Umbrella Marketing Group Sp. z o.o.
Leonida Teligi 5/8 | 02-777 Warszawa
Grzegorz Osóbka
telefon: +48 515 276 780 email:
g.osobka@umbrella.pl
UGANDA
Umbrella Marketing Group
Course View Towers | 7th floor, plot 21 |
Yusuf Lule Road | Kampala
Justyna Śnieżek
telefon: +256 778 257 227 email:
justyna@umbrella-mg.co.ug
NEW ZEALAND
Umbrella Marketing Group
NZ17B Farnham Street | Parnell |
Auckland 1052
Chris Dzikiewicz
telefon: +64 272 165 297 email:
chris@umbrella-mg.co.nz
YOU'LL FIND ONLY STRENGTHS HERE
Join us!