The document discusses using social media, specifically targeting fitters in the building and construction market. It recommends communicating with young fitters via social media platforms like Facebook, YouTube, Vimeo and Instagram to help them in their careers, by offering benefits like e-learning, bonus programs, and online references. Engaging with fitters on social media can help build strong cooperation and association with the brand, while providing specific support.

1. Using social media
(fitters)
Building & construction
market

2. umbrella-mg.com
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Building&constructionmarket
HOW TO APPROACH THE SUBJECT?
A group of consumers focused around this specialized industry
is very complex, because it brings together vendors, fitters and
end-users.
The characteristics of these products should be communicated
differently to specific groups in order to emphasize the
benefits that specific market participants expect.
That is why it is extremely important to be able to select the
right tools and communication channels for a specific group of
specialized markets.
One of the activities that we recommend is using
social media (eg. for fitters).

3. umbrella-mg.com
3
Building&constructionmarket
We want to build society of young professionals
with energy to work and improve skills.
We suggest to talk to young installers via social
media.
They need help in their start of professional career
We should propose them benefits of cooperation
with us (e-learning, bonus program based on sales
registration, building content eg. online references,
etc.).
We consider not only Facebook but also YT, Vimeo,
Instagram etc.
SOCIAL MEDIA (FITTERS)
HOW DOES IT WORK?

4. umbrella-mg.com
4
Building&constructionmarket
We can talk to young fitters in a form that is
dedicated for them.
We create strong cooperation with fitters.
Fitters have a good association with our brand
and they get a specific support.
SOCIAL MEDIA (FITTERS)
ADVANTAGES

5. umbrella-mg.com
5
Building&constructionmarket
10-years experience in different marketing projects.
WHY SHOULD YOU CHOOSE OUR OFFER?
Working in the project-culture.
Working in the AGILE methodology.
Strict quality control procedures.
A well-organized and efficient company.

6. CHRIS DZIKIEWICZ
M: +64 (0) 27 216 52 97
e-mail: k.dzikiewicz@umbrella.pl
CONTACT US
ARE YOU INTERESTED IN OUR OFFER?