The experience of the Umbrella MG marketing agency in the food industry.

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WE ARE

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COMPANY KEY
INFORMATIONS
Marketing agencies
network that has been
operating since 2004
Working in the
AGILE methodology
with strict quality
control procedures
Strategy & Research,
Trade & Campaigns,
Product Designing,
Social Media Marketing,
Ecommerce
30+ employees
in Warsaw (PL)
and Aucklad (NZ)
branches
+60 delivered
marketing integrations
for FMCG companies

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WE ARE
FOOD MARKETING
AGENCY

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COMPANIES
WHICH TRUSTED US

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WE WOULD LIKE INVITE
YOU FOR A JOURNEY
TO BUNCH OF OUR MARKETING INTEGRATIONS

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COCA COLA HBC
CSR CAMPAIGN
SUSTANAIBLE FUTURE STARTS NOW
Part of employer branding campaign designed to
create company image as an ecologically and socially
engaged
Usage of Social Media Ecosystem incl. activations
and ambassadors program
Charity and crowdfounding action
to support children hospitals

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CSR Project SUSTANAIBLE FUTURE STARTS
NOW Facebook site
Series of Charity actions
Crisis Management on CSR Facebook site
Ambassadors program
70%
30%
45%
60%
COCA COLA HBC
CSR SOCIAL PLATFORM
ELEMENTS

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MASPEX
INNOVATION IN TRADE
MARKETING
Creation and delivery of software
which delivers reports with condensed knowledge
about the latest trends in industry
Dedicated for company employees
as provider of usefull data about products
categories and competitors
Saas (Sofware as a Service) product for
FMCG companies

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Easy to navigate panel with
custom personalization solutions
Category examples:
POS; Child; Trends in beverages;
FMCG Challenges; Product
samples; Consumer activations;
Automatically generated and
sent reports
Well scalable Saas sofware
for FMCG companies
70% 50% 35% 80%
MASPEX
INNOVATION TOOL FOR PRODUCT MANAGERS

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BAHLSEN
CATEGORY MANAGEMENT TO INCREASE SALES
AT TESCO SUPERMARKET
Implementation for product category
„sweet snacks” from Bahlsen portfolio
Research and analyzes for an arrangement of
exposures and share of individual segments and
promotions
Optimization of promotion plan,and new products
development, optimization of product mix

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„Sweet snack” category Tesco instore evaluation
(Competitors vs Bahlsen)
TOP 10 Bahlsen for Tesco share
Implementation of 3 stage price
promotions with additional
exhibitions
.
Abandoning 4-weeks promotions
80%
50%
35%
70%
BAHLSEN
CATEGORY MANAGEMENT KEY TO SUCCESS

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MATERNE
NEW PRODUCT DEVELOPMENT
AND PACKAGING
Outdoor campaign across supermarkets
according to new product launch
Series of photoshooting with new packshot
for Key Visual exposition
Press kits and sampling activities both for journalists
and bloggers

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MATERNE
NEW PRODUCT DEVELOPMENT
SUCCES INDICATORS
In-store areas with non standard
POSM placements with
arrangement of sky cloud
Sampling action and
cooperation with reliable
to category blogers
New Product Packaging as a
result of design evaluation
process
Social Media Marketing activities
and series of contests
78% 50% 35% 60%

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CHRIS DZIKIEWICZ
027 216 5297
chris@umbrella-mg.co.nz
Umbrella MarketingGroup
AucklandNZ
GREGOSOBKA
+48 515 276 780
g.osobka@umbrella.pl
Umbrella MarketingGroup
WarsawPL
CONTACT US