impressive presentation on global or international marketing.

2. GLOBAL
MARKETING
Global Marketing is a
worldwide
scale reconciling or taking
commercial advantages of
global operational
differences,
Similarities and opportunities
in order to meet global
objectives.

3. ELEMENTS OF GLOBAL
MARKETING
 PRODUCT
 PRICE
 PLACEMENT
 PROMOTION

4. GLOBAL MARKETING
OBJECTIVES
Exploit Market Potential and Growth.
 Gain Economies of Scale and Scope.
 Learn from the Leading Market.
 Pressuring Competitors.
 Diversifying Markets.
 Learning How to do business Abroad?

5. Business we Admire for
Brilliant global Marketing
 Airbnb
 Rezdy
 World Wildlife Foundation
 Pearse Trust
 Mc Donald’s
 Innocent Drinks
 Coca- Cola
 Results.com

6. Factors influence International
Trade
1. Tariff
2. Inflation
3. Transportation
Cost
4. Exchange and Cost
Control
5.Gross Domestic Product
6. Foreign Direct Investment
7. Import Duty

7. New patterns for the Future of Global
Marketing
Today, there is a net redistribution of wealth away from
the rapid-growth economies — a process accelerated by
the financial downturn and the economic recession that it
has caused. Companies from those rapid-growth markets
are now challenging the giants of the Fortune and Forbes
lists. We are witnessing a surge of investment from west to
east, some of it speculative but much of it the result of by
individual businesses decisions. Focusing on west to
east misses the important east to east and growing
east to west dimension. And centering on flows to
India and China misses the far greater increase that
is happening within regional blocs closer to home.

8. A model of future international trade patterns for the next
10 years
Working with Oxford Economics, we have sought to model
the future patterns of international trade for the next 10
years.
The report includes:
 Changes in geography, supply, sectors
•The brightest prospects
•FDI flows and the need for a local presence
•Global trade growth to become more concentrated

11.  Lower Marketing Costs
 Eliminate Travel Time and Cost
 Overcome Geographical Limitations
 Economic Scale in Production and Distribution
 Gain new customers
 Locate product Quicker
 Provides Comparison shopping
 Provides abundant information on products
 Remain open at all times

12. DISADVANTAGES OF GLOBAL
MARKETING
 Differences affecting all marketing aspects
a. Culturally
b. Legally
 The value of human relationship
Delay of goods
 Goods you can not buy online
 does not allow you to experience the product before
purchasing
 Security

13. When you’re selling complex software that helps companies
innovate and build world-class products, consistency and clarity of
marketing communications is a must. Maintaining that message
consistency is a challenge for any company, but for Siemens PLM
Software it’s compounded by a large, global marketing
organization that supports regional programs across diverse
geographies. The provider of product lifecycle management (PLM)
software needs to tell its story on a global scale, across multiple
languages and in a way that is contextually relevant to a variety of
different industry segments and international audiences.
Case Study:: Siemens PLM Software
combines global and local with Eloqua's
marketing automation .

14. For the Siemens PLM Software global marketing organization, driving
universal brand and message consistency was an elusive target. A
one-size-fits-all marketing message didn’t work across the myriad of
challenges faced by customers and prospects and the unique
requirements for each industry, region and regulatory compliance
issues. While marketers in different countries and regions were
enjoying moderate success with independent campaigns, their
isolated marketing activities were spawning silos of customer data
and preventing Siemens PLM Software from effectively building a
consistent worldwide brand.
To make matters worse, the problem really couldn’t be solved with
the infrastructure in place at Siemens PLM Software a year ago.
Marketers were primarily using e-newsletter and web design tools to
orchestrate the company’s diverse global marketing initiatives. The
lack of automation made it next to impossible to choreograph
communication with customers, let alone reuse and replicate
messaging across different regions.

15. To get more control over its global messaging, Siemens PLM
Software decided to consolidate customer data and
standardise on Eloqua’s marketing automation platform. Using
this unified platform, the various marketing teams would gain
access to a shared set of customer and prospect data, universal
campaign templates, website forms and marketing best
practices that would ensure consistency of message. At the
same time, Eloqua provided the flexibility Siemens PLM
Software needed to tailor its messaging to meet the business
requirements and special nuances of various global markets.
Eloqua’s ability to automatically trigger any sequence of
communications based on pre-defined rules enables Siemens
to seamlessly execute their lead nurturing strategy and keep
prospects engaged. These powerful automation capabilities
also help the company efficiently orchestrate

17. 7 RECOMMENDATIONS FOR THE
BALANCED GLOBAL MARKETING
 Clarify what is driven Globally and what is
managed Locally?
 Understand Local Market needs and develop a
collaborative approach.
Develop and socialize a Global marketing plan early (seek
feedback).
 Manage campaigns like an army operation – plan
ruthlessly.
 Make sure you track and adjust in real time.
 Consolidate and share insight.
 Over-communicate.