Tdg Financial General Credentials[1]


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TDG Financial, General Credentials

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Tdg Financial General Credentials[1]

  1. 1. An Introduction to TDG Financial ©  All contents are the intellectual property of TDG Financial 2010 September 2010
  2. 2. ‘Brand Engagement’ is TDG’s way of bridging the gap between what a business is offering and a client’s motivation to buy – aligning the two in a purchase window creates engagement and helps your marketing budget work more effectively. Thanks for engaging with us Whatwe’refamousfor...
  3. 3. Introducing... Specialist financial integrated communications agency Established since 1989 Highly experienced team of brand & marketing consultants, PR specialists, digital experts and creatives National & international marketing communications Proven track record of creating successful strategies, brands & communications that deliver results
  4. 4. Experienceof.. Personal & commercial lines, Lloyd’s and London Market Direct individual, corporate & affinity distribution Intermediary distribution marketing Delivering strategies & communications aligned to ROI Effective marketing delivery to UK and overseas client sites Developing digital solutions for the insurance industry Public relations campaign execution
  5. 5. BRANDIDENTITY PROPOSITION OurApproach... RESEARCH INSIGHT STRATEGY PR CommunicationsStrategy Public&PressRelations CrisisManagement LocalPRCoordination ADVERTISING MediaPlanning&Buying IntegratedCampaign Development AdvertisingCreative CREATIVE Annualreports Flagshipliterature PropositionCollateral Newsletters Styleguidelines DIRECT COMMUNICATIONS DirectStrategy Creative&Production Fulfilment&Monitoring EVENTS& EXHIBITIONS Corporateevents Bespokeexhibitionstands Promotionalitems Pre-&PostShow Marketing DIGITAL DigitalCommunications WebsiteDesign&Build OnlineMarketing&Email Search&SocialMedia MultimediaProduction INTEGRATEDCOMMUNICATIONS CommunicationMonitoring, Evaluation&ROIReporting
  6. 6. WhyTDG... Unique blend of strategic marketing, creative, PR and digital communications Insurance sector expertise (including London Market) and able to bring in experience from other sectors Strong track record in dealing with clients‘ international operations - both in Europe and across the globe Nimble, highly reactive agency with a keen focus on customer service No juniors deal with clients - your account will be managed by those who pitch
  7. 7. Someofourclientexperience... ACE European AIG Direct Acumus American Express Insurance AXA Travel Insurance Europ Assistance Expacare Expatriate Healthcare First Assist Goodhealth Worldwide (Aetna) Jardine Lloyd Thompson Monument Insurance Brokers Primary Group PoundGates Insurance Group Rock Insurance SSP Strategic Insurance Services UK Underwriting Others include: AWD Group Plc Man Group Plc Tibra Capital Management SWIP (Scottish Widows) Imperius Asset Management Societe Generale...
  8. 8. Abriefcross-sectionofourwork...
  9. 9. ScottishWidows... Client One of the UK’s most recognised financial services brands. Owned by Lloyds Banking Group since 2000 Involvement Commissioned to develop a coherent and powerful sales strategy for business development through IFAs. Output included content development and copywriting, design for a suite of product information literature including brochures, 'sales aids' and 'reasons why' leaflet for discretionary IFAs
  10. 10. PoundGatesInsurance... Client Risk management and Insurance group providing services to corporate clients and insurance brokers Involvement Developed proposition around the child care insurance sector. Executed fully integrated campaign: print & online advertising as well as targeted communications to prospects and clients. Developed a fully e-commerce enable website - the first sector
  11. 11. AXATravelInsurance&Ryanair... Client AXA Travel Insurance Involvement TDG is retained by AXA travel insurance to handle the marketing for their affinity agreement with Ryanair - mainly online although a number of offline projects have been undertaken. Activity involves strategic direction together with online campaign concept development, execution and reporting. TDG is also tasked with examining how travel insurance conversions can be increased within the Ryanair online flight booking process.
  12. 12. RockInsurance... Client Leading UK travel insurance provider Involvement Development of strategic marketing plan aligned with business objectives. Design and build of new website with fully integrated e- commerce capabilities and a range of corporate and product collateral
  13. 13. ManInvestmentGroup... Client World’s leading alternative investment management business, delivering investment solutions to private and institutional clients Involvement TDG appointed exclusively as global corporate marketing agency. Successfully re-positioned Man Investments over a period of five years helping to increase group AUM to $44bn
  14. 14. KaplanFinancial... Client Leading educational and membership institute for the accountancy and tax industry Involvement Successful brand and proposition rationalisation and development led to creative application across a range of communication material and development of new website
  15. 15. GoodhealthWorldwide... Client International health insurance provider for expatriates with offices in the UK, Dubai, Miami, Shanghai, Hong Kong and Indonesia Involvement Delivered fully integrated marketing strategy and implemented activities across all global locations over a five year period. Output included all documentation, advertising, award-winning e-commerce website and all public relations activity.
  16. 16. AWDGroupPlc... Client AWD (now AWD Chase de Vere) is one of the largest and most widely respected firms of independent financial advisers in the UK Involvement Commissioned to develop marketing strategy and plan for UK re-brand. Rollout included collateral development, advertising, direct marketing and sales support materials and culminated in successful merger with Chase de Vere after 3 years of involvement.
  17. 17. Expacare... Client International private medical insurer with office locations around the world Involvement Strategic marketing and proposition development role role driving activity across all global regions. Output included corporate advertising, website redesign and email, corporate collateral and PR.
  18. 18. PrimaryGroup... Client Leading UK-based MGA Involvement Strategic marketing, brand development and digital marketing. Responsible for developing wholesale travel insurance marketing communications and affinity marketing, as well as creating micro campaigns TDG were appointed by virtually all Primary Group companies including: Europea, Health for Industry, Primary Direct, Goodhealth, Rural Insurance and Monument
  19. 19. CanadaMaritime... Client North American and European shipping line. Part of CP Ships Involvement Development of international marketing strategy and new brand approach. Media planning & PR strategy and re-evaluation of GSA sales effectiveness and marketing. Multi-Channel & Execution Service Provision Results included, brand repositioning to ‘North Atlantics’ Favourite Line’, with 120% uplift in sales & 85% uplift in GSA Sales becoming most profitable line in CP Ships portfolio
  20. 20. Tibra... Client An independently owned and operated securities trading house Involvement Development of key messages to make Tibra stand out in a crowded market and attract key trading talent. Output included new website, brochure and exhibition stand as part of a global recruitment launch.
  21. 21. ©  All contents are the intellectual property of TDG Financial 2010 September 2010 Thankyouforengagingwithus