2. AGENDA
WHO WE ARE
WHAT WE ARE TASKED WITH
CURRENT STATE
IMPLICATIONS/OPPORTUNITIES
Q&A/FEEDBACK
3. JOEY LANE
OHIO STATE GRADUATE
HALLIE THOME
UNIVERSITY OF MICHIGAN GRADUATE
LAURYN SMITH
HOWARD GRADUATE
BRAXTON SWANN
USC SENIOR
GRIFFIN SCHAETZLE
MISSOURI SENIOR
DEMITRA CARTER
BAYLOR UNIVERSITY JUNIOR
4. Our Ask
+
DEFINE THE
MEMBERSHIP STRATEGY
FOR THE GEN Z ATHLETE
IN NORTH CENTRAL
IDENTIFY OPPORTUNITIES
AND MAKE
RECOMMENDATIONS THAT
CAN BE IMPLEMENTED
DURING ALL STAR 2020
1 2
9. s
NIKE MEMBERSHIP
IN CHICAGO
JUNE 2019
2%
9%
21%
22%
30%
14%
2%
17 & UNDER 18-24
25-34 35-44
45-54 55-64
65+
AGE BUCKETS
~350,000 TOTAL MEMBERS
~160,000 ACTIVE MEMBERS
12. OPPORTUNITY
CHICAGO SPECIFIC
THE 69TH ANNUAL NBA ALL-STAR GAME WILL 3RD PLAYED IN CHICAGO
FIRST TIME IN OVER THREE DECADES (1988)
NBA ALL-STAR 2020
THIS IS AN OPPORTUNITY FOR NIKE, INC. TO SHOW UP IN AN AUTHENTIC
WAY CATERED TO CHICAGO’S GEN Z CONSUMER
13. While millennials are experience driven consumers,
GENERATION Z
INSIGHTS
PRODUCT IS
IMPORTANT
DEFINED BY
DIGITAL
DIVERSELY
INFLUENCED
14. PRODUCT IS IMPORTANT
INSIGHTS
High quality products are most
likely to convince Gen Z to
become advocates for the brand
Gen Z averages 13.4.
conversations about
products per day
60% of Gen Z’s would
prefer a cool product over a
cool experience
15. DEFINED BY DIGITAL
INSIGHTS
91% of Gen Z males play
video games regularly
95% of Gen Z have a
smartphone, 50% of them
spend more than 5 hours a
day on their phones
70% of Gen Z females have
used a shopping app in the past
month
16. DIVERSELY INFLUENCED
INSIGHTS
Media platforms give them
a sense of community
Celebrities they follow
influence their personalities
80% of Gen Z shopping is
influenced by social media
18. CULTIVATE CONNECTIONS
GIVE THEM WHAT THEY WANT
PAY OFF EXPERIENCES
WITH PRODUCT
CHANGE PASSIVE SCREEN TIME TO
ACTIVE SCREEN TIME
DIGITAL TO PHYSICAL
MEET THEM ON THEIR PLATFORMS
AND INVITE THEM TO OURS
STRATEGIES
19. CHI
EXCITE GEN Z WITH THE ABILITY TO BECOME VERIFIED BY
COLLECTING CHECK MARKS IN A JOURNEY LEADING UP TO ALL-
STAR 2020
21. Exclusive access to the Bred 11 SNKRS
drop for purchase to everyone who has
completed the journey up to this point
Everyone is invited to a Nike exclusive All-
Star Game watch party here in Chicago
First two people will be surprised with tickets
to the game along with special outfits to wear
10 CHECKS 20 CHECKS
THE MORE CHECKS YOU EARN THE
MORE PRODUCT YOU UNLOCK
REWARDS
10%- CHI Jordan 3 SNKRS spot
25%- Personalized All Star jacket
65%- Special Edition All start jersey
22. NIKE HOOP TOUR
DRIVE COMPETITION
AND COMMUNITY
____ LIKE A PRO
FOSTER A CONNECTION BETWEEN THE
ELITE AND GEN Z NIKE PLUS MEMBERS
TACTICS
23. NIKE HOOP TOUR
SEND GEN Z NIKE MEMBERS A
PUSH NOTICE TO INFORM THEM
ABOUT NIKE REMODELED GYM
BRINGING OUR NIKE PLUS
MEMBERS TOGETHER
THROUGH MEMBER-GATED
EXPERIENCE
AT THE NIKE HOOP TOUR GEN Z ARE
ABLE TO TRIAL PRODUCT AND
PURCHASE CUSTOMIZED HOOP TOUR
SHIRTS WITH COURT LOCATION ON IT
Nike Kids
FrienWom
COME GET MOVING WITH US AT SPECIAL EDITION NIKE COURT
DISRUPT UNITE SERVE
24. ____ LIKE A PRO
NIKE ELITES WITH
GEN Z IN CHICAGO
PUBLISH CONTENT TO
GEN Z PLATFORMS
BRING GEN Z FROM THEIR
PLATFORMS AND BRING
THEM TO OURS
CONNECT RELEASE DRIVE
25. WHAT DOES SUCCESS LOOK LIKE?
INCREASING GEN Z MEMBERSHIP BY 10%
IMPLEMENT STRATEGY CONSISTENTLY
