2. YTD Golf Rounds Played - 2013
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3. Your Membership Dues of $1,210 are
part
of a $1.84 Million co-op Marketing Plan
Fernandina Beach Golf Club Booking Initiatives
Stay and Play booking capabilities on FFCG's website
Book "rounds only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Fernandina Beach Golf Club's stay and play packages listed on
the Visit Florida "Hot Deals" page, (rotating basis).
4. Fernandina Beach Golf Club
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
January 2013
5. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign
6. 2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City Welcome Center
Flagler Welcome Center
St. Augustine Welcome Center
Amelia Island Welcome Center
Visit Jacksonville Welcome Center
Clay County Welcome Center
Special area events
NxtBook (electronic version)
7. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org
8. Digital Agency Website Management
www.FloridaGolf.org
Implementing & Configuring
Custom Google Analytics
Tracking
Implementation of Paid Search
Campaign
Email Marketing
Daily Maintenance & Optimization
of Campaigns
Media Research & Analysis
Geo-Targeted, Local Search
Strategies
Retargeting Campaigns
Display, Blog, Rich Media &
Mobile Advertising
Social Media Pages
Social Media Guidelines
Social Media Monitoring
9. 28% of all visitors access
site
utilizing mobile
devices
Responsive Design
10. New York Daily News
April 14-20, 2013
8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page
Total Media Value = $529,000
Impressions = 14,616,672
11. Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming recorded promos
15 live promotional giveaway lines
30 social media post(Facebook/Twitter)
2 email blasts
logo & image on WGRR.com
logo inclusion on digital homepage
banner
Total Media Value: $222,550
Impressions: 1,055,259
14. THE PLAYERS TV Spot
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Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market
