This market analysis report summarizes the successes of the Air Jordan brand over the past 30+ years since its founding. It details how Air Jordan has achieved over $1 billion in sales and signed endorsement deals with star athletes. However, the report recommends that Air Jordan should expand into women's apparel and shoes to capitalize on the growing popularity of women's sports. Endorsing new rookie players in various sports could also help the brand appeal to new audiences and withstand competition from other brands.
Nike is the largest seller of athletic footwear and apparel in the world. It designs products for consumers and athletes in categories like running, basketball, soccer, and other sports. Nike sells its products to over 18,000 retail accounts globally through subsidiaries and distributors. While Nike has strong brand recognition and market share in athletic shoes, it faces threats from competition and economic challenges. Its SWOT analysis identified opportunities to expand into growing international markets and increase online and social media marketing to engage younger consumers.
The document provides an overview of the athletic footwear industry, including its history and key details about market size, growth rates, consumer demographics, purchasing habits, major competitors, and business strategies. It discusses how the industry has grown to $15.42 billion in sales by 2001, with top competitors being Nike, Adidas, Reebok, and New Balance. Generations X and Y represent the key consumer demographics, and running shoes remain the largest product segment by sales.
1) The document analyzes the competitive profile matrix (CPM) of Nike, Adidas, and Puma based on 6 critical success factors for the sportswear industry: price competitiveness, customer loyalty, advertising, product quality, brand image, and customer service.
2) It assigns weights to each factor based on their relative importance to the industry. Advertising (18%), product quality (20%), and price competitiveness (25%) receive the highest weights.
3) Nike receives the highest overall score of 3.49 out of 5 based on strong brand image, advertising, and customer loyalty. However, it scores lower on price competitiveness and product quality relative to its brand strength.
A case study focusing on world’s two biggest names in the sports brands today - Nike and Adidas. Gives a good viewpoint to the marketing strategy of both.
Under Armour is launching a contest called "The Future is OURS" that will award $1 million to the customer who submits the winning innovative product idea. Customers ages 18-35 can submit and vote on ideas through a new Under Armour application and other online platforms. The goals are to get over 1 million app downloads, 3 million new customer contacts, increase website traffic by 100%, and gain over 3 million new social media followers to promote the brand. The budget for the campaign is $100 million which will be spent on advertising, developing the app, and operating the voting system internationally.
The following report examines three key players in the U.S. athletic footwear market: Nike, adidas Group and VF Corporation. By analyzing the industry in terms of size and understanding meta trends, this report evaluates and projects how the future of the industry will grow.
This market analysis report summarizes the successes of the Air Jordan brand over the past 30+ years since its founding. It details how Air Jordan has achieved over $1 billion in sales and signed endorsement deals with star athletes. However, the report recommends that Air Jordan should expand into women's apparel and shoes to capitalize on the growing popularity of women's sports. Endorsing new rookie players in various sports could also help the brand appeal to new audiences and withstand competition from other brands.
Nike is the largest seller of athletic footwear and apparel in the world. It designs products for consumers and athletes in categories like running, basketball, soccer, and other sports. Nike sells its products to over 18,000 retail accounts globally through subsidiaries and distributors. While Nike has strong brand recognition and market share in athletic shoes, it faces threats from competition and economic challenges. Its SWOT analysis identified opportunities to expand into growing international markets and increase online and social media marketing to engage younger consumers.
The document provides an overview of the athletic footwear industry, including its history and key details about market size, growth rates, consumer demographics, purchasing habits, major competitors, and business strategies. It discusses how the industry has grown to $15.42 billion in sales by 2001, with top competitors being Nike, Adidas, Reebok, and New Balance. Generations X and Y represent the key consumer demographics, and running shoes remain the largest product segment by sales.
1) The document analyzes the competitive profile matrix (CPM) of Nike, Adidas, and Puma based on 6 critical success factors for the sportswear industry: price competitiveness, customer loyalty, advertising, product quality, brand image, and customer service.
2) It assigns weights to each factor based on their relative importance to the industry. Advertising (18%), product quality (20%), and price competitiveness (25%) receive the highest weights.
3) Nike receives the highest overall score of 3.49 out of 5 based on strong brand image, advertising, and customer loyalty. However, it scores lower on price competitiveness and product quality relative to its brand strength.
A case study focusing on world’s two biggest names in the sports brands today - Nike and Adidas. Gives a good viewpoint to the marketing strategy of both.
Under Armour is launching a contest called "The Future is OURS" that will award $1 million to the customer who submits the winning innovative product idea. Customers ages 18-35 can submit and vote on ideas through a new Under Armour application and other online platforms. The goals are to get over 1 million app downloads, 3 million new customer contacts, increase website traffic by 100%, and gain over 3 million new social media followers to promote the brand. The budget for the campaign is $100 million which will be spent on advertising, developing the app, and operating the voting system internationally.
The following report examines three key players in the U.S. athletic footwear market: Nike, adidas Group and VF Corporation. By analyzing the industry in terms of size and understanding meta trends, this report evaluates and projects how the future of the industry will grow.
Nike and Under Armour were pitted against each other in a brand comparison to determine which brand consumers prefer and why. While both are seen as expensive, popular sports brands initially, deeper analysis revealed differences. Consumers see Nike as for everyone due to its diverse, inspiring ads and association with comfortable sneakers. Under Armour is seen as for intense athletes due to its technical, performance-focused clothing. Ultimately, more consumers relate to Nike's broad appeal and see themselves wearing the brand, so it emerges as the winner though Under Armour shows potential as an athletic brand.
This document is a research report prepared by a group of students for their business research methods class. It examines young consumers' opinions and brand loyalty towards Adidas. The report includes an executive summary, introduction, literature review, methodology, results, discussion, limitations, and conclusions. Based on a survey of 30 students, the results show low brand loyalty to Adidas, with most preferring Nike. The report recommends Adidas improve product quality/design and lower prices to attract more young consumers.
Comprehensive Analysis on roadmap of strategic management
1) WHERE ARE WE NOW?
2) WHERE DO WE WANT TO GO?
3) HOW DO WE GET THERE?
4) HOW DO WE ENSURE OUR ARRIVAL?
Lululemon vs under armour business strategy analysisSophie Michelot
This document provides an analysis of Under Armour and lululemon athletica, two companies in the performance apparel industry. It discusses the industry information, key issues, trends, companies' goals, challenges, performance, business strategies, differences in business models, and competitive advantages. Recommendations are made for each company, including intensifying geographic expansion for lululemon and boosting sales/gaining market share through innovative products for Under Armour. Financial data and exhibits are provided in the appendices.
This document provides an overview of Hibbett Sporting Goods Inc. Key points include:
1) Hibbett targets smaller retail markets in the Southeast and Midwest US, which allows for lower costs and expansion opportunities.
2) Hibbett offers specialized products catering to local community interests, allowing it to compete with larger stores.
3) Hibbett management has significant retail experience.
However, weaknesses include reliance on regional economies and sports team performance. Expansion of competitors like Dick's into smaller markets also poses a threat. The document analyzes Hibbett's strengths, weaknesses, and value chain.
Nike is a leading athletic footwear and apparel company. It has a comprehensive strategic management case study that provides financial statements and competitor information from 2009. The case examines Nike's strategies and recommends a three-year strategic plan. Nike's vision is to inspire and innovate for every athlete, while its mission is to be the leading sports brand worldwide. External factors like younger consumers spending more on athletic gear and threats like increased competition are analyzed. Internally, Nike's strengths include dominant market share and popular brands, but weaknesses include declining profits and overseas manufacturing.
Under Armour is reviewing for a new media agency, according to people with knowledge of the matter.
Omnicom Media Group's Optimum Sports has been working on the business since 2011. Representatives from Optimum Sports and Under Armour were not immediately available for comment. Droga5 continues to serve as the brand's creative agency partner.
Last year, the agency captured the intense, rigorous and solitary training rituals of Olympic gold-medalist swimmer Michael Phelps in an Under Armour spot that took home the Grand Prix in the Film Craft Category at the 2016 Cannes Lions International Festival of Creativity.
Under Armour spent $20.6 million on measured media in the U.S. in 2015, according to Ad Age's Datacenter, and about $10.1 million on measured media in the U.S. from January to November of last year.
This document outlines Dick's Sporting Goods potential expansion into foreign markets. It recommends expanding into China due to its large population and rapid infrastructure growth. The entry strategy would be a joint venture with a local Chinese partner. The product mix and promotions would need to be adapted to cater to Chinese sports and culture, such as changing store hours and music, emphasizing popular sports, and using Chinese celebrity endorsements.
This document provides a brand audit of Under Armour, analyzing the brand's positioning, market share, elements, marketing support programs, competitors, and recommendations. Some key points:
- Under Armour positions itself as providing performance athletic apparel that regulates temperature and improves performance. Its market share has grown to 14% of the US market, surpassing Adidas as the #2 brand.
- Brand elements like the name, URL, logo and spokespeople effectively meet Keller's criteria of being memorable, meaningful, likable, transferable, adaptable and protectable.
- Marketing programs focus on the temperature regulating apparel lines and securing sponsorships. Competitors Adidas and Nike also utilize celebrity
Dick's Sporting Goods, Inc. Analyst ReportAndrew Johnson
This document provides an analysis of Dick's Sporting Goods (DKS). Key points include:
1) DKS is a leading sporting goods retailer with over 700 stores across the US. The analyst maintains a HOLD rating with a 2016 EPS estimate of $3.31 and target price of $48.10.
2) While DKS has improved its competitive position through one-stop shopping appeal, product mix shifts, and e-commerce growth, it faces risks from competition and a potential weakened consumer.
3) DKS has outperformed competitors in same-store sales growth and expanding its brand through new partnerships and store growth. However, short-term outlook is uncertain due to recent promotional activity increasing costs
Dick's Sporting Goods has experienced declining liquidity ratios compared to competitors due to stagnating golf equipment sales. However, asset management ratios are favorable, with inventory turning over more quickly than competitors. Debt ratios are also lower than industry averages, indicating stability. Profitability has remained steady, though first quarter 2016 saw a dip in profits attributed to expansion efforts. Overall financial analysis suggests the company is well-positioned compared to competitors.
Nike is a major publicly traded sportswear and equipment supplier headquartered near Portland, Oregon. It is the world's leading supplier of athletic shoes and apparel, with over $16 billion in revenue in 2007. Nike markets products under its own brand as well as several subsidiaries. While Nike has been present in India since 1996, it has faced challenges gaining market share due to its initial partnership model and lack of aggression, with competitors like Reebok and Adidas having larger shares of the Indian sportswear market. More recently, Nike has opened its largest Indian store in Bengaluru to provide customized shopping experiences through foot scanning and feedback on workouts.
Reebok conducted a SWOT analysis which revealed strengths in its brand recognition and product quality, but weaknesses in fake products and reputation damage from the UFC sponsorship deal. The PEST analysis showed opportunities in expanding lifestyle products and engaging more with youth. Threats included competition and currency fluctuations. Reebok's UFC sponsorship deal paid fighters low bonuses per fight, damaging trust. Fighters spoke out against the deal and recommended higher bonuses tied to viewership. Reebok aims to regain fighter and fan trust through an improved pay structure, predicting sales growth from increased store visits and reputation recovery.
This document provides an analysis of the forces affecting the athletic apparel industry for Under Armour, conducting an analysis of 5 key forces: rivalry among competitors, threat of new entrants, threat of substitutes, bargaining power of buyers, and bargaining power of suppliers. Each force is examined based on 4 determinants, with the overall strength of each force rated on a 5 point scale. Additional appendices provide context on industry examples, and examine sociocultural, technological, and ecological trends in the industry through a STEEP analysis framework.
Under Armour is proposing to establish its first retail stores and South American headquarters in Brazil to capitalize on opportunities from major sporting events. The proposal estimates costs of $25 million in 2011 growing to $88 million by 2016. Brazil's economy is growing at 5.5% annually and hosting the World Cup in 2014 and Olympics in 2016 provide marketing opportunities. Under Armour can target a niche as its products are currently priced lower than Nike and Adidas in Brazil. Political and economic stability have increased under recent administrations and currency volatility has stabilized, though fluctuations remain a risk.
This document outlines a research plan to help Adidas appeal more to "sneakerheads" aged 18-35. It involves secondary research using databases like MRI and Statista to understand customer demographics and market share. This information will inform focus groups and interviews with sneaker enthusiasts to gain qualitative insights. Specifically, the plan is to conduct 15-25 focus groups of 60 minutes each and 25-50 interviews of 45-60 minutes in sneaker stores. Questions will focus on participants' interests, brand preferences, purchase decisions and opinions on Adidas collaborations. The responses will be analyzed for common themes, frequencies and emotions to develop consumer profiles and identify opportunities for Adidas.
Under Armour is a sports apparel company based in Maryland that aims to keep athletes comfortable in any environment. They produce sports gear, athletic apparel, fitness products, and health technology. Their target audience is people aged 10-60 who want to improve performance, be comfortable, and look good. Under Armour plans a 2018 online advertising campaign on social media and their blog to drive traffic to their website and apps, increase sales by 10%, and launch their new "Everyday Athlete" line bridging exercise and recovery clothing. The campaign budget is $815,000.
This document provides a marketing research project report on Nike conducted by a group of students. It includes an executive summary that overviews the sports shoe industry in India and Nike's target audience and marketing strategies. The report then covers Nike's company profile, recent developments, future plans, and 4Ps. It describes the research methodology used, including objectives, design, questionnaire design, sampling, limitations. Sections also include a SWOT analysis and recommendations. The report aims to analyze Nike's place in the Indian market and suggest ways to increase sales and become the top sports shoe brand in India.
Global sportwear sector m&a update. spring 2013. norgestion mergers allianceNORGESTION
The sportswear sector is highly fragmented, but experiencing strong growth driven by trends in health and wellness. M&A activity provides opportunities for consolidation as larger players seek to acquire niche brands and technologies from smaller companies. Strategic acquirers aim to expand into new categories and geographies, while financial sponsors see potential for revenue growth. With high valuations, further M&A deals are expected as large players pursue innovation and market expansion.
This document is a project report on digital marketing in the sportswear industry. It includes an introduction to the industry, describing trends like the growth of fitness clubs and the blurring lines between sportswear and casual wear. It then analyzes the macro environment factors like legislation and the economy that influence the industry. The next sections provide micro environmental analyses of major brands Nike, Adidas, and Under Armour, describing their collaborations, suppliers, customers and digital marketing strategies. The report aims to understand how these brands use social media to increase revenues.
Nike and Under Armour were pitted against each other in a brand comparison to determine which brand consumers prefer and why. While both are seen as expensive, popular sports brands initially, deeper analysis revealed differences. Consumers see Nike as for everyone due to its diverse, inspiring ads and association with comfortable sneakers. Under Armour is seen as for intense athletes due to its technical, performance-focused clothing. Ultimately, more consumers relate to Nike's broad appeal and see themselves wearing the brand, so it emerges as the winner though Under Armour shows potential as an athletic brand.
This document is a research report prepared by a group of students for their business research methods class. It examines young consumers' opinions and brand loyalty towards Adidas. The report includes an executive summary, introduction, literature review, methodology, results, discussion, limitations, and conclusions. Based on a survey of 30 students, the results show low brand loyalty to Adidas, with most preferring Nike. The report recommends Adidas improve product quality/design and lower prices to attract more young consumers.
Comprehensive Analysis on roadmap of strategic management
1) WHERE ARE WE NOW?
2) WHERE DO WE WANT TO GO?
3) HOW DO WE GET THERE?
4) HOW DO WE ENSURE OUR ARRIVAL?
Lululemon vs under armour business strategy analysisSophie Michelot
This document provides an analysis of Under Armour and lululemon athletica, two companies in the performance apparel industry. It discusses the industry information, key issues, trends, companies' goals, challenges, performance, business strategies, differences in business models, and competitive advantages. Recommendations are made for each company, including intensifying geographic expansion for lululemon and boosting sales/gaining market share through innovative products for Under Armour. Financial data and exhibits are provided in the appendices.
This document provides an overview of Hibbett Sporting Goods Inc. Key points include:
1) Hibbett targets smaller retail markets in the Southeast and Midwest US, which allows for lower costs and expansion opportunities.
2) Hibbett offers specialized products catering to local community interests, allowing it to compete with larger stores.
3) Hibbett management has significant retail experience.
However, weaknesses include reliance on regional economies and sports team performance. Expansion of competitors like Dick's into smaller markets also poses a threat. The document analyzes Hibbett's strengths, weaknesses, and value chain.
Nike is a leading athletic footwear and apparel company. It has a comprehensive strategic management case study that provides financial statements and competitor information from 2009. The case examines Nike's strategies and recommends a three-year strategic plan. Nike's vision is to inspire and innovate for every athlete, while its mission is to be the leading sports brand worldwide. External factors like younger consumers spending more on athletic gear and threats like increased competition are analyzed. Internally, Nike's strengths include dominant market share and popular brands, but weaknesses include declining profits and overseas manufacturing.
Under Armour is reviewing for a new media agency, according to people with knowledge of the matter.
Omnicom Media Group's Optimum Sports has been working on the business since 2011. Representatives from Optimum Sports and Under Armour were not immediately available for comment. Droga5 continues to serve as the brand's creative agency partner.
Last year, the agency captured the intense, rigorous and solitary training rituals of Olympic gold-medalist swimmer Michael Phelps in an Under Armour spot that took home the Grand Prix in the Film Craft Category at the 2016 Cannes Lions International Festival of Creativity.
Under Armour spent $20.6 million on measured media in the U.S. in 2015, according to Ad Age's Datacenter, and about $10.1 million on measured media in the U.S. from January to November of last year.
This document outlines Dick's Sporting Goods potential expansion into foreign markets. It recommends expanding into China due to its large population and rapid infrastructure growth. The entry strategy would be a joint venture with a local Chinese partner. The product mix and promotions would need to be adapted to cater to Chinese sports and culture, such as changing store hours and music, emphasizing popular sports, and using Chinese celebrity endorsements.
This document provides a brand audit of Under Armour, analyzing the brand's positioning, market share, elements, marketing support programs, competitors, and recommendations. Some key points:
- Under Armour positions itself as providing performance athletic apparel that regulates temperature and improves performance. Its market share has grown to 14% of the US market, surpassing Adidas as the #2 brand.
- Brand elements like the name, URL, logo and spokespeople effectively meet Keller's criteria of being memorable, meaningful, likable, transferable, adaptable and protectable.
- Marketing programs focus on the temperature regulating apparel lines and securing sponsorships. Competitors Adidas and Nike also utilize celebrity
Dick's Sporting Goods, Inc. Analyst ReportAndrew Johnson
This document provides an analysis of Dick's Sporting Goods (DKS). Key points include:
1) DKS is a leading sporting goods retailer with over 700 stores across the US. The analyst maintains a HOLD rating with a 2016 EPS estimate of $3.31 and target price of $48.10.
2) While DKS has improved its competitive position through one-stop shopping appeal, product mix shifts, and e-commerce growth, it faces risks from competition and a potential weakened consumer.
3) DKS has outperformed competitors in same-store sales growth and expanding its brand through new partnerships and store growth. However, short-term outlook is uncertain due to recent promotional activity increasing costs
Dick's Sporting Goods has experienced declining liquidity ratios compared to competitors due to stagnating golf equipment sales. However, asset management ratios are favorable, with inventory turning over more quickly than competitors. Debt ratios are also lower than industry averages, indicating stability. Profitability has remained steady, though first quarter 2016 saw a dip in profits attributed to expansion efforts. Overall financial analysis suggests the company is well-positioned compared to competitors.
Nike is a major publicly traded sportswear and equipment supplier headquartered near Portland, Oregon. It is the world's leading supplier of athletic shoes and apparel, with over $16 billion in revenue in 2007. Nike markets products under its own brand as well as several subsidiaries. While Nike has been present in India since 1996, it has faced challenges gaining market share due to its initial partnership model and lack of aggression, with competitors like Reebok and Adidas having larger shares of the Indian sportswear market. More recently, Nike has opened its largest Indian store in Bengaluru to provide customized shopping experiences through foot scanning and feedback on workouts.
Reebok conducted a SWOT analysis which revealed strengths in its brand recognition and product quality, but weaknesses in fake products and reputation damage from the UFC sponsorship deal. The PEST analysis showed opportunities in expanding lifestyle products and engaging more with youth. Threats included competition and currency fluctuations. Reebok's UFC sponsorship deal paid fighters low bonuses per fight, damaging trust. Fighters spoke out against the deal and recommended higher bonuses tied to viewership. Reebok aims to regain fighter and fan trust through an improved pay structure, predicting sales growth from increased store visits and reputation recovery.
This document provides an analysis of the forces affecting the athletic apparel industry for Under Armour, conducting an analysis of 5 key forces: rivalry among competitors, threat of new entrants, threat of substitutes, bargaining power of buyers, and bargaining power of suppliers. Each force is examined based on 4 determinants, with the overall strength of each force rated on a 5 point scale. Additional appendices provide context on industry examples, and examine sociocultural, technological, and ecological trends in the industry through a STEEP analysis framework.
Under Armour is proposing to establish its first retail stores and South American headquarters in Brazil to capitalize on opportunities from major sporting events. The proposal estimates costs of $25 million in 2011 growing to $88 million by 2016. Brazil's economy is growing at 5.5% annually and hosting the World Cup in 2014 and Olympics in 2016 provide marketing opportunities. Under Armour can target a niche as its products are currently priced lower than Nike and Adidas in Brazil. Political and economic stability have increased under recent administrations and currency volatility has stabilized, though fluctuations remain a risk.
This document outlines a research plan to help Adidas appeal more to "sneakerheads" aged 18-35. It involves secondary research using databases like MRI and Statista to understand customer demographics and market share. This information will inform focus groups and interviews with sneaker enthusiasts to gain qualitative insights. Specifically, the plan is to conduct 15-25 focus groups of 60 minutes each and 25-50 interviews of 45-60 minutes in sneaker stores. Questions will focus on participants' interests, brand preferences, purchase decisions and opinions on Adidas collaborations. The responses will be analyzed for common themes, frequencies and emotions to develop consumer profiles and identify opportunities for Adidas.
Under Armour is a sports apparel company based in Maryland that aims to keep athletes comfortable in any environment. They produce sports gear, athletic apparel, fitness products, and health technology. Their target audience is people aged 10-60 who want to improve performance, be comfortable, and look good. Under Armour plans a 2018 online advertising campaign on social media and their blog to drive traffic to their website and apps, increase sales by 10%, and launch their new "Everyday Athlete" line bridging exercise and recovery clothing. The campaign budget is $815,000.
This document provides a marketing research project report on Nike conducted by a group of students. It includes an executive summary that overviews the sports shoe industry in India and Nike's target audience and marketing strategies. The report then covers Nike's company profile, recent developments, future plans, and 4Ps. It describes the research methodology used, including objectives, design, questionnaire design, sampling, limitations. Sections also include a SWOT analysis and recommendations. The report aims to analyze Nike's place in the Indian market and suggest ways to increase sales and become the top sports shoe brand in India.
Global sportwear sector m&a update. spring 2013. norgestion mergers allianceNORGESTION
The sportswear sector is highly fragmented, but experiencing strong growth driven by trends in health and wellness. M&A activity provides opportunities for consolidation as larger players seek to acquire niche brands and technologies from smaller companies. Strategic acquirers aim to expand into new categories and geographies, while financial sponsors see potential for revenue growth. With high valuations, further M&A deals are expected as large players pursue innovation and market expansion.
This document is a project report on digital marketing in the sportswear industry. It includes an introduction to the industry, describing trends like the growth of fitness clubs and the blurring lines between sportswear and casual wear. It then analyzes the macro environment factors like legislation and the economy that influence the industry. The next sections provide micro environmental analyses of major brands Nike, Adidas, and Under Armour, describing their collaborations, suppliers, customers and digital marketing strategies. The report aims to understand how these brands use social media to increase revenues.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docxaudeleypearl
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
Questionnaire Creation You will create a survey that will allo.docxsimonlbentley59018
Questionnaire Creation
You will create a survey that will allow you to measure the variables of interest to you. You will need to have at least 5 closed-ended questions in your survey (you will ask open-ended questions later in assignment 8). These questions will tap into your variables (1 dependent and 3 independent). Many of you will have 1 key independent variable that you are most interested in examining. The other two independent variables may be secondary. You will have to give your survey to friends, family, or other students, so think about what you will be able to ask them, and what information they will be able to provide! Re-state your main research question, your hypothesis, and all variables on a separate page at the end of your questionnaire.
TEAM FORM (300)
Team 20
Checkpoint Assignment
number ___?
Final Draft
Semester
Class (for example,
MTKG 351)
MKTG 351
Meets
Name of Company Nordstrom
Target Market Women aged 18-24
Marketing Initiative Launch a new athletics clothing line named Kora, aimed at a
younger demographic at Nordstrom. Promotion will include
celebrity spokesperson, social media campaign, and ability to use
student discount for athletic line purchases. Provide free in-store
yoga classes where participants receive coupons for the clothing
items after each class. This will occur at all Nordstrom stores in
the US and will begin in Fall 2021 and end in Spring 2022.
Marketing Plan: Kora at Nordstrom
Marketing 351
Professor Lee
1.0 Executive Summary
Nordstrom is preparing to launch a social media and celebrity spokesperson marketing campaign
for a new line of high-end fitness clothing for women named Kora. Nordstrom has a large
presence within the luxury retail market with brands for every age, but we plan to target one
demographic group more heavily with this initiative. We are targeting female college students,
which have the overall highest rate of meeting the physical activity guidelines among all age
groups.1 However, the COVID-19 pandemic led to a dip in physical activity from young people.
As the nation's establishments fully reopen, including gyms and retail stores, Nordstrom can take
advantage of young people's desires to increase their fitness levels once again with a new line of
activewear.
This collection would include stylish blouses, jackets, leggings, shorts, and yoga mats that build
off of the increasingly popular athleisure trend. Kora will be the go-to brand for the young
shopper that wants their fitness experience to be a mix of trendy with luxury. The pieces will be
durable and comfortable to withstand, without comprising style.
The primary marketing outlet for Kora will be social media platforms that are popular with
college students, such as Facebook and Instagram. This initiative will be carried out through
sponsored ads in social media users’ feeds and collaborat.
The document provides a market analysis for Foot Locker Inc. It summarizes the company's financial status over the past 5 years, areas of operation in 27 countries, and consumer trends in the athletic retail industry. Foot Locker has been successful and surpassed competitors by incorporating most of them. The analysis recommends that Foot Locker evolve with cultural and consumer trends, decrease mall store sizes to increase profits, and create authentic brand connections to consumers.
365 Athletic Apparel is launching a new line of athletic wear made from a fabric called Tempra-Fiber that adjusts to the wearer's temperature and blocks UV rays. The fabric allows the clothing to be comfortable for both exercise and casual wear. The document outlines the growing athletic apparel market, 365 Apparel's product details and marketing strategy, which involves establishing the brand through various advertising channels and sponsoring local sports teams. The goal is for 365 Apparel to become a global brand known for high-quality, versatile performance clothing.
Nike is a atheletic American shoe maker company,founded by Bill Bower man and Phil Knight as Blue ribbon support in 1962 and later in 2003 the name was changed to NIKE.
Havingits headquaters in Beaverton,Oregon in the Polan metropolitan area.Its one of the renowned,biggest as well as the leading supplier for trendy athletic shoes worlwide.Not only shoes its also manufacture clothes and apparels as well . And as it gives a sale of 3.7 billion $ which makes this manufacturer control 47% of the atheletic shoe market . It supplies its product in more than 100 countries worldwide .And I must say with its beautiful design and sporty look as well for its high quality material NIKE has achieved that legendary as well as remarkable place in the shoe industry. Nike has grown to be the industry largest sports and fitness industry. The motive of Nike is to bring inspiration and innovation to every athlete in the world Nike is been compared with the leading competitor which are Adidas, Reebok and as well as Puma etc. The report also gives a brief description about how the marketing analysis take place in the particular shoe brand by discussing its strength, weaknesses, opportunity and also focusing some of the market strategies
Athleisure is a fashion trend of wearing casual and comfortable clothing that can be worn for exercise as well as normal day wear. Leggings, hoodies, denim jackets, canvas sneakers, and cotton caps are some of the examples of athleisure. Athleisure was introduced into the fashion industry in order to innovate something new in the market. Rising popularity of fitness resulted in many sports brands improvising clothes for athletic performance as well as for a leisure lifestyle. Giant athletic brands started to become more athleisure wear brands. As per Business Insider, in 2015, the retail industry growth remained flat whereas athleisure sales grew by 12%.
Running head ASSOCIATED CLOTHING MANUFACTURERS .docxjoellemurphey
Running head: ASSOCIATED CLOTHING MANUFACTURERS 1
Associated Clothing Manufacturers 12
Associated Clothing Manufacturers
Nikeva Clark
Dr.Karen Mountain
Marketing Management (MKT00)
Sunday 30, 2015
Associated Clothing Manufacturers
Associated Clothing Manufacturers is one of the leading manufacturers of clothing in the United States. It is based in Boston in the state of Massachusetts and specializes in all kinds of clothing ranging from socks, caps, shoes, sporting equipment and underwear. The company has invested heavily in the production of quality clothes for both men and women and also for all ages. This business or company initially began as a sole proprietorship with the initial owner mainly specializing on official clothing.
After being in business for five years, the owner experienced success throughout the years and then finally decided to make the business a family business. The business is now owned by family members who have a stake and a say on all the activities of their business (Murphy, 1990). The incorporation of all the family members has been the reason behind impressive developments in recent years. In addition to focusing primarily on the manufacturer of official clothing materials, recent years have seen an expansion in their business by diversifying into all types of clothing and shoes and other sportswear equipment.
Factors that have influenced its success
· Manufacturing top quality clothes with a unique taste to the consumers
· Maintain a good relationship with all of its customers
· Make it easier for the customers to purchase their products by increasing their production lines
· Creating a strong presence to the customers through strong social media linkages
· The communication strategy should also be open, interactive and efficient in a way that will make it easier for the company to keep in tabs with their customers
Objectives
· To become one of the leading manufacturers and producers of quality clothing materials and equipment around the world.
· To maintain a strong customer experience that will be carried out throughout all the leading social websites in order to maintain a good relationship with the customers.
· Foster a good relationship with the customers, distributors and vendors
· To constantly keep abreast with the changing trends and fashions in the market
Branding
At Associated Clothing Manufacturers, clothes are made according to the desires and the specifications of the customers and are tailored according to how the customers demand. There is a lot of innovation and creativity that is employed by the company to the ...
This document provides an analysis of the target market for Snail's Pace Finish Line Abel Runners, a running shoe store. It examines the marketing environment, current trends in the running shoe industry including an increased focus on fitness, style and technology. It analyzes the competitive landscape including direct competitors like Snail's Pace and Finish Line. The document will be used to develop marketing strategies for the new running shoe store.
RYU Apparel, or Respect Your Universe, is an award winning urban athletic apparel brand that engages in the development, marketing, and distribution of apparel, bags and accessories. Our products are engineered for the fitness, training and performance of the multi-discipline athlete. Our products are designed, developed and tested at our corporate headquarters in Vancouver, BC, Canada. Production takes place in factories located in North America and Asia.
The RYU brand was created by a team of industry experts in 2015 that found a gap in the apparel market whereby the male athlete was underserved, the female athletic market was awash by a sea of sameness, and nobody was designing carry systems for active people to build their lives around. This team transformed the RYU brand and created a new category: Urban Athletics. RYU is the new standard of tailored innovation for the urban athlete.
Apparel Quarterly Update - Late Fall 2017Duff & Phelps
Consumer M&A activity continues to surge with over $25 billion of transaction value completed in Q3 2017 alone. Similarly, valuations reached levels that haven't been seen since the economic downtown of 2008. This activity is underpinned by the strength of the debt capital markets where middle-market debt multiples have increased to almost 6x EBITDA. Within Consumer, the Active Apparel and Footwear index garnered the highest valuations at 12.6 times last 12 months’ (LTM) EBITDA. Read the report for more detail on current market conditions, trends and transaction activity.
Human Potential Athletics is an internet-based health and wellness company founded by Alex Reidy and two co-owners. They plan to sell their own clothing line, supplements, and workout equipment online to help customers reach their health and fitness goals. Initial financing of $17,439 will come from investments by the three co-owners. The company will target athletes and everyday people looking to live healthier lifestyles.
Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
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Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
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Running head: MARKETING 2
MARKETING 3
Bruna Spera Martins
Southern States University
BU534 – International Marketing
MARKETING 1
COCA COLA MARKETING STRATEGY 2
Instructor: Dr. Peggy Bilbruck
Environmental influences refer to external factors that impact an organization's marketing decisions involving pricing. Having a pricing goal is not sufficient; an organization must consider many other factors before setting its product prices. Customers are a crucial consideration when making a pricing decision. The three vital elements for consideration about customers are whether they feel that the product provides value, how sensitive the buyers are to prices changes, the number of buyers available. The company needs to collect market size data and try to identify how sensitive customers are on price. The product's price should match the buyers' perception of the value they are likely to get from the product (Zhou, 2019). The number of buyers able and willing to buy the product, determine the demand of the product, and due to forces of demand and supply, it influences the product price. When the demand is high, the company can set relatively high prices.
The way competitors sell and price their products has a great impact on the pricing decision of a company. If a customer wants to buy a pair of sneakers from Gucci Company, but the price 20% less in another competing company, the customer is more likely to buy the product from the competitor. Companies should consider matching their prices to that of the competitors to establish and maintain their loyal clients to avoid this problem, which may cost the company its market share. When the competition is too high, the company may also consider giving an extra discount if the customers feel the prices may be better somewhere else. The presence of substitute commodities impacts the pricing decision of a company as well (Kim, 2019) If the prices of certain products become too high, the customers may look for a substitute that solves the same problem. High completion also means and the company should invest more in advertising.
The economic forces impact the product pricing decision. The economic environment factors like unemployment levels and interest rates impact the price. When the level of unemployment is very high, many people will have lower bargaining power due to low income, which results in reduced demand for the product, the lower the demand, the lower the price. When interest rates are very high, the company is likely to increase the prices of a product to compensate for the interests. The rate of currency exchange in the international market also influences the product pricing.
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This document provides information about Nike's marketing plan, including the company's profile, history, current status, mission, vision, target market, competitors, strategies, and integrated marketing communications approaches. Specifically, it outlines that Nike is an American company founded in 1964 that is now the world's largest athletic shoe and apparel supplier. It discusses Nike's target market of athletes, positioning as a leader in sports goods, and strategies around pricing, market expansion, outsourcing, and utilizing celebrity endorsements and sponsorships. The document also describes Nike's use of various marketing communications channels as part of an integrated approach.
Charron 2
Charron 7
Samantha Charron
Principles of Marketing
Northern Vermont University
March 6,2021
Marketing is the key part for the success of any business and it’s very crucial for a business owner to understand which customers to target and implement strategies that will ensure winning of new customers. Environmental analysis is a strategic analysis that assists a business owner to identify internal and external environmental factors that may impact a business's ability to conduct its tasks properly. The environmental analysis is mandated to assess the business external environment to find out threats and opportunities of the business and after the evaluation, the business owners develop strategies that respond to the environment.
Executive summary
In my residential area, there is no clothing shop for youths, and Value worth clothing is a business that will fit the area. I have seen a similar business in our nearby city and I have thought of investing in the business in our area as it will be a great opportunity for my business as there is no other business that offers or sells products similar to a value worth clothing business.
Environmental analysis
The value worth clothing (Murphy, 2019) was established as a retail clothing company has evolved into the marketer of high-quality clothing and it deals with sports clothing such as cotton T-shirts, baseball caps, fleece jackets, and vests. It also deals with selling sports footwear, apparel, equipment, accessories. The value worth clothing sells clothes for both women and men and also clothes for young children for sporting and casual wear. I have decided to establish this type of business in my residential area due to the increase in demand for sporting clothing that has been contributed by the construction of an international sporting center that attracts many people all over the country and international wise (Murphy, 2019).
Marketing environment
i. Competitive forces: competition within the sporting clothing industry is very strong and counterfeited attires have emerged in the market offering cheap priced products that make other original products have challenges as customers go for cheap rated products. As a business owner, (Murphy, 2019) one has to come up with his/her strategies to ensure products are appealing to the customers. Value worth clothing has been using a product differentiation strategy to market its products to its customers. We have ensured that our products are unique from those of our competitors. We have introduced climate control clothing such as t-shirts that make athletes feel like a second skin. We also have breathable fabrics that are very crucial during the summer seasons (Murphy, 2019).
ii. Economic forces: Nationwide, many business owners and companies can experience both positive and negative economic factors in the sporting clothing businesses. During the peak phases of the business, many businesses experience more disposable inco ...
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
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The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
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Explore, download, and share invaluable insights made by Solvd!
3. Company OverView
JumpBall LLC offers a “New Breed” of athletic clothing throughout the
United States and across the globe. The basketball clothing company
has been giving players, and other lovers of the game, access to the
best in apparel for over a year now, bringing a new style to the game.
The company was co-founded by Danny Essix and Ronald Liggins.
Projections for the next year indicate gross revenues of $213,000, with
a net income of $128,000. Manufacturing, financial arrangements and
oversight are in place. The company seeks development partners to
help promote and finance the growth of the company.
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4. MissionOur mission is to be the premier mass market provider of JumpBall
athletic apparel in the United States and overseas. We will do this by
selling affordable, exclusive clothing through a network of distributors .
The brand will be known as a company that builds lasting relationships
with our customers, and clients .
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5. Starting Line Up
Danny Essix- Founder/Chairman/CEO
Dawnielle Davis- Event Director/Manager
David Coy- CFO/Account Executive
Miklos Campuzano- Apparel Production
Coordinator/Director of Sourcing
Azharul Islam Himel - Production
Development Director / Manufacturer -Partner
Ron Liggins -Co- Founder /Logistics Manager
Bradon Williams-Marketing Coordinator
John Valliba- Ecommerce Manager /
Coordinator
Vanessa Silva-Public Relations Director
Mi Jahid-Production Sourcing Director/Design
Associate/Partner
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6. In understanding the children's wear market, it is important to realize that the actual consumer of children's
wear (which is typically not the purchaser) differs from the adult apparel consumer in a number of ways. The
growth and development of children results in the need for rapidly changing inventory of clothes. Since new
clothes are continuously needed as the child grows, the typical parent does not want to invest a lot of money in
children's apparel, especially playwear. They may not buy the highest quality clothes even if they can "afford"
them. Parents do, however, expect the clothes to hold up and perform well for the relatively short time that a
child wears them. If there is more than one child in the family, then they may also want other children to wear
the clothes as well. Regarding implications for apparel manufacturers and retailers, it appears that staining is a
problem that it may be well to address. The economic feasibility and consumer acceptance of stain resistant
finishes on children's garments is an opportunity that deserves exploration. Additionally, updating the sizing
standards currently in use, (and developed over 30 years age) needs to be given serious consideration. An
increased ~asis on separates and growth features may help alleviate some problems related to disproportionate
fit and growing out of a garment too fast. Additionally, designs and variety for boys wear may be an area of
potential opportunity.
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The Problem
7. Solution
Meeting our customers expectations and needs is our main goal. We want to
leave them with a positive impression and exceptional results. Showing that
have their best interest at heart .Here are few ways we will accomplish this.
1) We start by sending out periodical emails. This accomplishes two
things- (a). Attaining the information we need.(b) Creating a personal
connection with both our current and prospective customers.
2) Learning the needs , habits and desires ,allows us to truly customize our
product . We also strive to embed an emotional tie to the brand itself
with products and services that are guaranteed to last.
3) We are aware that our consumers are searching for the perfect
combination. They desire new, unique,fresh, and creative apparel that is
also made with the best material,structure , and support.
4) JumpBall apparel understands that our customers expect products that
support not only their functional needs but also their individual style and
creative expression both on and off the court .
8. The Market Opportunity
The company will create awareness through internet communication, social media,
and through the sponsorship of JumpBall World Championship tournaments. These
tournaments will initially showcase the talents of players in 8 metropolitan areas:
1.Orlando
2.Ft . Lauderdale
3.Atlanta
4.Seattle
5.Houston
6.Detroit
7.New York
8.San Diego
Other areas will be added in subsequent years. The company will generate A.A.U and
JumpBall leagues. We will take advantage of vendor opportunities at United States
Basketball Association Hoop Group Elite, Las Vegas 48, DME Sports Group, and Big
Foot Hoops tournaments. The full list of current vendor opportunities is in the
appendix..
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The full list of current vendor opportunities
EBO Hoops
Next Level Sports Alliant University Double Pump
Double Pump
Northwest
Junior Hoops of
America
Spring Valley
Gym
Big City Sports
Lady EBO
Tournaments
Cali Classic
Canyon Crest
Academy
Grossmont
College
Adidas Elite 100
Camp
The Big
Showdown
Memorial Day
Shootout
Las Vegas Open
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Adidas Spring
Showcase
Ballin In The
BallRoom
Vegas Elite
Invitational
Venice Beach
League
Dychman Basketball
Tournament
Pangos All American
Camp
Las Vegas Fab 48
Holcombe Rucker
Community League
United States
Basketball
Association
Hoop Group Elite Las Vegas Classic Bigfoot Hoops
18. Business Model
The business model of the company is based on 4 components.
1. Being vendors at major basketball tournaments and selling directly to the consumer.
2. The company will generate revenue from our Ecommerce website platform using
multimedia sites to generate through ad marketing campaigns .
3. Networking with other basketball communities, negotiating licensing deals and build
the brand identity within the HBCU colleges and other universities .
4. Solidify deals with store managers and company buyers to allow the purchase of the
apparel in certain retail companies.
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19. Customer
Disposable income has witnessed people to buy quality and trendy sports apparel. Rising propensity of consumers to buy
comfortable clothing, which helps in proper workout session, has fostered the growth of sports apparel market. High spending
capabilities of consumers has increased the sale of premium products. Over the period, disposable income has witnessed
growth in major economies of the global. According to the National Bureau of Statistics of China, the overall annual disposable
income in India increased from $1,366.2 billion in 2015 to $1,587.6 billion in 2018. However, the annual per capita disposable
income of urban households in China increased from $2,818.6 in 2015 to $4,692.9 in 2018. Furthermore, the per capita annual
disposable personal income in the USA increased from $37,807.0 in 2015 to $41,099.0 in 2018.
Consumers have become more health conscious due to the stress and lifestyle disorders. Working individuals opt for fitness
regimes such as swimming, going to the gym and running to remain healthy in their daily lives Presently, majority of the
individuals making the sports apparel market incredibly lucrative.with a high potential of growth. However this has created the
demand for fitness and sports apparel among an all age sports apparel market in which offers lucrative potential of growth; the
presence of fake and low-priced products restrict the growth of the market. Sports and fitness apparel by renowned brands
have a high price ranroups, thereby, fostering the market growth.
Trendy & fashionable sports apparel
The growing demand of trendy and fashionable sports apparel has led the companies to launch new products to cater to the
this customers demand. Trendy fitness apparel by the middle-aged individuals segment has increased in the past few years.
Such products help in increasing the popularity of a brand and improve its customer base.
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Increased women participation in fitness and sports
In the past few years, there has been a considerable increase in the number of female participating in sports and fitness events.
Women professionals have become very conscious about their health. Visiting fitness centers and opting for fitness programs like as
Yoga, Zumba . Nowadays, women also prefer wearing sports apparel in their daily wear, which results in turn brings growth to the
sports apparel market. Numerous companies have launched enhanced comfort and vibrant colorful products increasing their
popularity among women.
KEY BENEFITS
● The report includes extensive analysis of the factors driving as well as restraining the global sports apparel market
● The market projections for the period 2014-2020 have been included along with factors affecting the same
● The report also provides quantitative as well as qualitative market trends to help the stakeholders in understanding the
situations prevailing in the market
● An in-depth analysis of key segments of the market demonstrates stakeholders with different types of green solvents
consumed across different industries on the globe
● SWOT analysis enables to study the internal environment of the leading companies for strategy formulation
● Competitive intelligence highlights the business practices followed by the leading market players across various geographies
SPORTS APPAREL MARKET SEGMENTS
BY END USER
● Men
● Women
● Kids
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Footwear
36.23 Billion
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Sports Apparel
Industry
Mode Of SalesEnd User
Women/Girls
117 Billion Industry
2017
Men/Boys
87 Billion industry
Geography
Retail Stores
23.3 Billion industry
Global Apparel
31 Billion Industry
North America
Europe
Asia Pacific
LAMEA
Online Stores
23. The Technology
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Our uniform technology features the same fabrics found in the NBA uniforms,
quick-drying features and ClimaCool zones. The sleeved uniforms are made from 60
percent recycled materials and offer 360-degree stretch fabric to promote free range
of motion for the arms and shoulders. These uniforms celebrate the excitement with
our bright colors and styles letting players stand out on the court. Certain programs
will wear the most innovative basketball uniforms and footwear to help them elevate
their game. In addition to the uniforms, we are creating an app for our new
proprietary designs. Our objective is to give players the best in apparel combining
our exceptional ,distinctive style and impressive uniform engineering .
24. The Competition
Big 5 Sporting Goods Store has over 388 stores in the United States most are in California .
There revenue is estimated at 897 million dollars. Champs has over 547 stores. 54 of them are located in California.
Our major competitors are Nike , Jordan , Adidas, and Under Armour. Nike has over 338 retail stores sold in 40 foreign
countries.
Last year Nike grossed over 503 million dollars with target pricing ranging from 45 to 120 dollars.
Jordan started his Jordan brand with Nike in 1984. 11 years later it split off and became an affiliate. Jordan grossed
over 800 million in sales last year .
Under Armour has over 1,500 stores in the United States and overseas . Under Armour has grossed over 700 million
dollars last year.
Adidas is the second largest retail chain behind Nike grossing over 4.8 billion dollars.
These major companies are all committed to strengthening their brand and products to improve their competitive
position .
Conclusion : The growth off the apparel industry is expected to grow from 225 billion in 2012 to 285 billion in 2025. The
apparel retail stores sales grossed 23.66 billion in 2017.
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25. Marketing Plan
JumpBall apparel will create awareness through our social media platforms, and
through social media campaigns. Utilizing the advantages of press writers, journalist,
and sports writers in the basketball apparel / fashion industry to publish / blog about
the brand. JumpBall will use every social media platform that fits the branding
strategy of the company. Teaming up with local ad agencies and collaborating with
crowdfunding campaign managers to promote the brand through basketball content .
We will take advantage of any and all vendor opportunities made available .
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Whether I remain the owner or turn it into a multinational conglomerate the growth
plan will include an acquisition strategy . Either buying another business (franchise
strategy) for branding out or using a vertical strategy where the business continues
providing the same services to new and different consumers.
Exit Strategy