The grand clubs

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The grand clubs

  1. 1. THE GRAND CLUBS
  2. 2. Florida's First Coast of Golf 60 Second Commercial Video was not exported from SlideRocket
  3. 3. FFCG's Regional Cooperation Double-click to enter title A Golf Destination Marketing Company Established in 1992 "Golf Marketing Department": Jacksonville Amelia Island Ponte Vedra Beach St. Augustine Clay County Flagler County
  4. 4. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  5. 5. Your Membership Dues of are part of a $1.94 Million co-op Marketing Plan Grand Club's Golf Course's Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rounds only" capabilities on FFCG's website Each Course will be featured 3 times in FFCG's weekly newsletter that goes to our 50,000+ opt-in database. Net Rate sharing with FFCG's Preferred Tour Operator Network for booking stay and play packages. Grand Club's Golf Course's stay and play packages listed on the Visit Florida "Hot Deals" page, (rotating basis).
  6. 6. Membership Enhancement Programs Florida's First Coast of Golf's "Specials Program" 16 Consumer Golf Shows Golf Package Link added to your website Social Media announcements Co-op marketing campaign
  7. 7. Double-click to enter title New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 50,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  8. 8. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  9. 9. 28% of all visitors access site utilizing mobile devices Responsive Design
  10. 10. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  11. 11. FY 2013-14 Media Value
  12. 12. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  13. 13. Sports Illustrated Sweepstake s 2 million circulation 26,723 entries
  14. 14. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  15. 15. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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