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Skratch is the future
of first jobs for a
new generation.
1960 1980 2000 2017
Gen Z is poised to become
the most entrepreneurial
generation in history.
of current high
school students say
they want to start a
business
72%
would rather be an
entrepreneur than
an employee after
college
61%
believe they can
turn a hobby
into a full time
career
76%
Who is Gen Z?
25.9% of the US population
26 million people
Born from 1997-present
Yet its young people have
almost no opportunities for
work.
Competition
Higher minimum wages
mean more competition
for shift work.
Complex schedules and
more extracurriculars leave
less flexible time.
Overscheduled
In economic recessions
young people lose jobs to
higher-qualified applicants.
Recession
Triangle of
opportunity
decline in teens participating in the
workforce for the past 40 years
30%
of Americans no
contact with neighbors
55%
of Americans have never met
neighbors
33%
US spent on demand economy
annually
$57.6B
Platforms that capture the
attention and loyalty of this new
generation are increasingly
valuable.
The Gen Z attention
filter is only 8
seconds long.
They ignore content
that isn’t from a
trusted connection.
Gen Zs have a
whole new set of
online behaviors.
Penetration of Demand-side Households
(based on 36 month run rate)
The gig economy market is massive and
we’re unlocking a new segment for
teens.
There is virtually no
competition in the youth
gig economy space.
Total Addressable Market
$8 million
$500 million
$7 billion
Total US Market penetration= 60% of US
households above-median income who have
used at least 4 gig economy platforms
Segmented Addressable Market
Share of the market rate
10% US Market penetration of Total
Addressable Market
10% penetration of Addressable Market in
single Market (Dallas)
According to a Pew study as
many as 60% of above-median
income adults, ages 25-50 have
used or participated in at least
four gig economy platforms.
Addressable Households
Meet Skratch.
A safe and simple mobile gig platform for
teens that rewards their ambition and
connects a new generation with
opportunities to earn once again.
Two way ratings
User matching algorithm
Seamless payments
Push notifications
Geo location function
Safety features
How it works.
The Skratch platform safely connects
neighbors who need an extra pair of
hands with qualified teens looking for
flexible gigs.
Music tutor Sports Mentor Tech specialist
Personal assistantHousehold helperActivity chaperone
Creative arts tutor
Gaming pal
Sample gigs
A digital pipeline
to the next
generation.
As Skratch users earn money from their
gigs, the platform connects them with
banks, payment vehicles, and other
digital platforms.
Social
Banks
Hiring
pipelines
Advertising
Data
Licensing
Just a few taps from opportunity.
Skratch is a win/win.
Skratch users
Skratch
platform
Flexible work opportunities
Financial independence
Trackable, validated work history
Referrals and network building
Confidence development
An extra set of hands
Low cost provider
Community connection
Benefits for Gen Z users:
Benefits for adult users:
Data about how Gen Z earns and spends
Access to a Gen Z audience
Opportunities to create lifetime users
Access to users making their first financial choices
Benefits for partners:
Current status and traction
Pilot program with Dallas
Boys and Girls Club
launched Summer 2017
$1.4 million
seed round
MVP deployed for
less than 30% of
raise
Actively
generating
revenue
2000 active
registered users in 9
target zip codes
Endorsed by
United Way
60% of users
booking multiple
gigs (avg. of 4)
2.
1.
4.
3.
5X Scale
Expansion from Dallas into 5 new target
markets: Austin, Houston, San Antonio,
Atlanta and Chicago.
Marketing for
reach
Gen Z users already love
Skratch, but we want to
sharpen our brand +
increase visibility in key
markets.
Product innovation
Expansion to Android +
development of a
gamification feature and
Skratch marketplace.
Partnerships
Funding will leverage
our position with major
players in the FinTech
and banking space.
Skratch has
a plan to
win the
market.
Our revenue model.
User transaction fees Ancillary channels Software licensing
20-30% fee per user
transaction.
Interchange from custom
payment platform,
advertising and data sales.
Fees from third party
software licensing.
Current revenue
projections show
$25 million in 42
months.
Flexible technology in the
application can easily adapt
to reach a broader audience
through affiliates
Scalable
Easily implemented in
organization, clubs, and
groups with subscription
model.
The platform can be
changed easily to meet
requirements of unique
needs of an affiliate.
Flexible
Opportunity to generate
profit as a unique channel.
Profitable
Social Media
How we’re going to get
there. The Skratch growth
strategy.
Sports organizations
Youth programs
Banks
Cities
User
acquisition
Strategic
partnerships
Social influencers
Hyperlocal channels
Word of Mouth
The team that’s making it happen.
Advisory Board
Ronen Akiva, Founder & CTOScott Bennett, Founder & CEO
• Innovation consultant for Frito Lay, Anheueser
Busch, AT&T, and Southwest Airlines.
• 20+ year sales and development career
• Early stage companies / emerging marketplaces
Caroline Masullo, Vice President Digital and E-
Commerce Engagement for TGI FRIDAYS
David Schnabel, former CEO of Gold’s Gym and
Partner of OS Growth Partners
Paula Puleo Blomquist, Former CMO at Michaels
Stores and current CMO Eyemart Express
Todd Fisher, Former Partner KL Gates and
Partner at King and Fischer
Sarah Hunt, Director of National Field Marketing
T-Mobile
Josh Friedman, VP of Digital Commerce and
Operations at JCPenney
• Senior Director of R&D at Quality System
• 20+ years enterprise software / hardware
engineering career
• Technology roles at T-Mobile, NCR, and NEC
Skratch is growing fast.
AustinExpansion Houston
User Growth 7,500 30,000 125K
Product
Development
Gamification
2017 2018 2019
Skratch
Marketplace
AndroidWhite label
software
Improved
analytics
platform
Timeline
Back-end
upgrade
Scalability
upgrade
Social channel
development
Digital
resume
feature
Upgraded
safety
features
Use of funds
R&D
Sales/Marketing
Key hires
Expansion to
Android
Feature
innovations
Custom payment
platform
Ronen full time
Targeted social
campaigns
Branding
upgrade
Strategic
partnerships
Full stack
developer
User
experience lead
Series A
Massive market
 Sticky Gen Z
platform
Significant
scalability
Relevant + fast
growing industry
The next generation is
here and Skratch is
ready.
Multiple revenue
channels
Thank you.
scott@skratch.co

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Skratch pitch deck triangle

  • 1.
  • 2. Skratch is the future of first jobs for a new generation. 1960 1980 2000 2017
  • 3. Gen Z is poised to become the most entrepreneurial generation in history. of current high school students say they want to start a business 72% would rather be an entrepreneur than an employee after college 61% believe they can turn a hobby into a full time career 76% Who is Gen Z? 25.9% of the US population 26 million people Born from 1997-present
  • 4. Yet its young people have almost no opportunities for work. Competition Higher minimum wages mean more competition for shift work. Complex schedules and more extracurriculars leave less flexible time. Overscheduled In economic recessions young people lose jobs to higher-qualified applicants. Recession
  • 5. Triangle of opportunity decline in teens participating in the workforce for the past 40 years 30% of Americans no contact with neighbors 55% of Americans have never met neighbors 33% US spent on demand economy annually $57.6B
  • 6. Platforms that capture the attention and loyalty of this new generation are increasingly valuable. The Gen Z attention filter is only 8 seconds long. They ignore content that isn’t from a trusted connection. Gen Zs have a whole new set of online behaviors.
  • 7. Penetration of Demand-side Households (based on 36 month run rate) The gig economy market is massive and we’re unlocking a new segment for teens. There is virtually no competition in the youth gig economy space. Total Addressable Market $8 million $500 million $7 billion Total US Market penetration= 60% of US households above-median income who have used at least 4 gig economy platforms Segmented Addressable Market Share of the market rate 10% US Market penetration of Total Addressable Market 10% penetration of Addressable Market in single Market (Dallas) According to a Pew study as many as 60% of above-median income adults, ages 25-50 have used or participated in at least four gig economy platforms. Addressable Households
  • 8. Meet Skratch. A safe and simple mobile gig platform for teens that rewards their ambition and connects a new generation with opportunities to earn once again.
  • 9. Two way ratings User matching algorithm Seamless payments Push notifications Geo location function Safety features How it works. The Skratch platform safely connects neighbors who need an extra pair of hands with qualified teens looking for flexible gigs. Music tutor Sports Mentor Tech specialist Personal assistantHousehold helperActivity chaperone Creative arts tutor Gaming pal Sample gigs
  • 10. A digital pipeline to the next generation. As Skratch users earn money from their gigs, the platform connects them with banks, payment vehicles, and other digital platforms. Social Banks Hiring pipelines Advertising Data Licensing
  • 11. Just a few taps from opportunity.
  • 12. Skratch is a win/win. Skratch users Skratch platform Flexible work opportunities Financial independence Trackable, validated work history Referrals and network building Confidence development An extra set of hands Low cost provider Community connection Benefits for Gen Z users: Benefits for adult users: Data about how Gen Z earns and spends Access to a Gen Z audience Opportunities to create lifetime users Access to users making their first financial choices Benefits for partners:
  • 13. Current status and traction Pilot program with Dallas Boys and Girls Club launched Summer 2017 $1.4 million seed round MVP deployed for less than 30% of raise Actively generating revenue 2000 active registered users in 9 target zip codes Endorsed by United Way 60% of users booking multiple gigs (avg. of 4)
  • 14. 2. 1. 4. 3. 5X Scale Expansion from Dallas into 5 new target markets: Austin, Houston, San Antonio, Atlanta and Chicago. Marketing for reach Gen Z users already love Skratch, but we want to sharpen our brand + increase visibility in key markets. Product innovation Expansion to Android + development of a gamification feature and Skratch marketplace. Partnerships Funding will leverage our position with major players in the FinTech and banking space. Skratch has a plan to win the market.
  • 15. Our revenue model. User transaction fees Ancillary channels Software licensing 20-30% fee per user transaction. Interchange from custom payment platform, advertising and data sales. Fees from third party software licensing. Current revenue projections show $25 million in 42 months.
  • 16. Flexible technology in the application can easily adapt to reach a broader audience through affiliates Scalable Easily implemented in organization, clubs, and groups with subscription model. The platform can be changed easily to meet requirements of unique needs of an affiliate. Flexible Opportunity to generate profit as a unique channel. Profitable
  • 17. Social Media How we’re going to get there. The Skratch growth strategy. Sports organizations Youth programs Banks Cities User acquisition Strategic partnerships Social influencers Hyperlocal channels Word of Mouth
  • 18. The team that’s making it happen. Advisory Board Ronen Akiva, Founder & CTOScott Bennett, Founder & CEO • Innovation consultant for Frito Lay, Anheueser Busch, AT&T, and Southwest Airlines. • 20+ year sales and development career • Early stage companies / emerging marketplaces Caroline Masullo, Vice President Digital and E- Commerce Engagement for TGI FRIDAYS David Schnabel, former CEO of Gold’s Gym and Partner of OS Growth Partners Paula Puleo Blomquist, Former CMO at Michaels Stores and current CMO Eyemart Express Todd Fisher, Former Partner KL Gates and Partner at King and Fischer Sarah Hunt, Director of National Field Marketing T-Mobile Josh Friedman, VP of Digital Commerce and Operations at JCPenney • Senior Director of R&D at Quality System • 20+ years enterprise software / hardware engineering career • Technology roles at T-Mobile, NCR, and NEC
  • 19. Skratch is growing fast. AustinExpansion Houston User Growth 7,500 30,000 125K Product Development Gamification 2017 2018 2019 Skratch Marketplace AndroidWhite label software Improved analytics platform Timeline Back-end upgrade Scalability upgrade Social channel development Digital resume feature Upgraded safety features
  • 20. Use of funds R&D Sales/Marketing Key hires Expansion to Android Feature innovations Custom payment platform Ronen full time Targeted social campaigns Branding upgrade Strategic partnerships Full stack developer User experience lead Series A
  • 21. Massive market
 Sticky Gen Z platform Significant scalability Relevant + fast growing industry The next generation is here and Skratch is ready. Multiple revenue channels