1. Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf
Courtyard First Coast of Golf
Florida's by Marriott Florida's First Coast of Golf
St Augustine
Florida's First Coast of Golf

2. Booking Initiatives
Your Membership Dues are part
of a $1.84 Million co-op Marketing Plan
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Stay and Play booking capabilities on FFCG's website
Book "rounds only" capabilities on FFCG's website
Net Rate sharing with FFCG's 10 Preferred Tour Operators for
booking stay and play packages.
Courtyard by Marriott's stay and play packages listed on the Visit
Florida "Hot Deals" page, (rotating basis).

3. Membership Enhancement
Programs
Florida's First Coast of Golf's "Specials Program"
16 Consumer Golf Shows
Golf Package Link added to your website
Social Media announcements
Co-op marketing campaign

4. Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email Marketing Campaign
To FFCG list of 51,000
To dedicated targeted lists
Print Campaign
Golf
Golf Digest
Promotions
Jaguars
Mich Ultra
Sports Illustrated
TV/PR
PLAYERS Campaign
The China Travel Channel
www.FloridaGolf.org

5. Courtyard by Marriott - St
Augustine
Digital Marketing through FFCG
Florida's First Coast of Golf's Web page
Florida's First Coast of Golf's e-vacation brochure
Florida's First Coast of Golf's Email Blast
FFCG October 2012, June & September 2013

7. Print Applications
Co-Op
Promotio

8. Visit Florida's Golf Publication

9. Sports
Illustrated
Sweepstake
s
2 million
circulation
26,723 entries

10. International Efforts

11. THE PLAYERS TV Spot
Video was not exported from SlideRocket
Post Buy
$39,479.36 purchased, final buy came in
at $37,238.54 or a 6.1% savings.
204 spots purchased, 252 aired. 19% in
bonus spots.
3% increase over planned GRPs
Purchased Schedule for Each
Market

12. Public Relations Intern
Implement Florida's First Coast of Golf's Web Based PR Strategy
Outgoing individual who enjoys meeting new people
Produce footage & pictures to be blogged about on FFCG's
website (lodging, courses, & interviews)
Footage to be placed on selected FFCG social networking
accounts such as Facebook, Myspace, Twitter, etc.
Intern will be responsible for - Scheduling, Interviewing and
shooting video of each FFCG's Golf members and member Golf
Schools along with obtaining on-course interviews with traveling
golf vacationers.

13. Double-click to enter title
Visit Florida

14. In Closing
Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning