After compiling data from the patron surveys collected by over forty students in our Marketing and Business research course, our teams were instructed to create a presentation for the client based on interesting insights, possible areas of growth, overall profiling, revenues and their relationships with social media, and much more. This presentation is comprised of Team D's analysis on the data and what we thought would be interesting to know. It should be noted that some slides are text heavy because we weren't instructed to present the powerpoint to our class nor our instructor, but in case he decided to present our report to the client, we wanted him to be able to understand what our intentions were with displaying certain figures. Presentation made using Google Slides and Adobe Illustrator CC 2014.

1. MARKETING & BUSINESS RESEARCH
Team D
Gabriella Montemayor, Victoria Mosqueda, Ademar Perez, and Hannah Zhou
Data Analysis

2. WHAT ARE PATRONS
USING?
TOP 3
Facebook
Instagram
Twitter
SOCIAL MEDIA SERVICES

3. FACEBOOK USERS
AVERAGE
USER
Female
(twice as many
female
Smartphone and
Laptop/PC Users
Aged
18 to 45
Of those who follow,
25%use Facebook as their
main source
of information
about the Rodeo
AN ANALYSIS
18%of Facebook users were
first-time
Patrons
of Facebook
users follow
the SA Rodeo
47.6
%

4. of Instagram
users follow
the SA Rodeo
7.4
%
NSTAGRAM USERS
AVERAGE
USER
Female
Smartphone
User
Aged
18 to 25
AN ANALYSIS

5. TWITTER
USERS
of Twitter
users follow
the SA Rodeo
13.6
%
AVERAGE
USER
Female Smartphone
Users
Aged
18 to 25
Of those who follow,
33%*use Twitter as their
main source
of information
about the Rodeo
* Sample size too small to
provide significant findings
AN ANALYSIS

6. SOCIAL MEDIA
SUGGESTIONS AND OBSERVATIONS
Every two in thirty users are
connected with San Antonio
Rodeo Instagram.
Rodeo’s Instagram may have
the potential to grow due to
its unique content sharing
features
A marketing strategy focus
could be on females
Every two in ten Twitter
users are connected to the
San Antonio Rodeo’s
Twitter account
The Rodeo’s Twitter
account, however, should
refocus their content
before continuing efforts
to promote on the outlet
Half of Facebook users are
connected with the SASSR
page
There are two times more
female than male users
25% already find
Facebook to be their main
source of information about
the Rodeo
18% of Facebook users
were first-time patrons
and could benefit from
connecting to the Rodeo’s
page to gain easy access
to information

7. CURRENT SOCIAL MEDIA
● 141K followers
● Reliable
● Continuously pushes
informative content
● Good method for promotion
● 7K followers
● Well balanced content
between rodeo, concerts,
and AT&T grounds
CONTENT ANALYSIS
● 22.6K followers
● Live-tweeting benefits Rodeo attendees
and competitors
● Can improve concert attendance by
switching the focus of tweets from the
rodeo competitions to the concert
performances
● Social media marketing strategy
is starting to be effective
● Facebook is currently the
strongest source
● Potential to convert 52% of
Facebook users into Facebook
leads; leads to more sharing
Rodeo content among friends
● To avoid a negative reputation,
strengthen media sources before
promoting them
● Large potential for growth in
connections for all sources

8. ● Useful? 91.3% agreed
● Clear? 87.1% agreed
● Influence your decision? 46%
agreed
● Useful? 74.5% agreed
● Clear? 76.2% agreed
● Influence your decision?
42.9% agreed
USEFUL? CLEAR?
INFLUENTIAL?
CONTENT ANALYSISPATRON OPINIONS ON THE WEBSITE AND SOCIAL MEDIA SERVICES
Website
(accessed through
smartphone):
social media(accessed through
smartphone):
Since a majority of the attendees are connected to San Antonio Rodeo’s social media through their smartphone, we focused on this medium.

9. SPENDING
WHICH SOCIAL MEDIA SERVICE IS BRINGING IN THE MOST MONEY?
TWITTER
$77.12
FACEBOOK
$75.07
INSTAGRAM
$70.17
18-35 years old: 56% 18-35 years old: 60% 18-35 years old: 81%
make up majority of all
social media users following Rodeo
social media platforms
18-35 year olds
this age group more directly to allow
for early influence to spend more in
the near and distant future.
TARGET Social media focused marketing
strategy provides the greatest
potential for growth in spending
inside the Rodeo and Rodeo
attendance.

10. SAN ANTONIO STOCK SHOW & RODEO
APPSHOULD THE SASSR CREATE A MOBILE APP?
90%of attendees connect to
SASSR’s social media
through a smartphone.
A mobile app will benefit
and ease the experience of
the typical Rodeo patron.
Reasoning:
Patrons are likely to download mobile app
beforehand for information
App could provide easy access
to information while on
grounds
Faster information turnaround can stimulate more
on-site decisions to spend money
Cater to the growing population
of younger attendees

11. CONCLUSIONS AND
SUGGESTIONS
● San Antonio Rodeo has begun to see the effects of their online marketing strategy in spending
patterns, but there is plenty of room for growth.
● Improving clarity of information on website and social media can strengthen the influence of
the Rodeo’s online marketing strategy on patrons’ decision to attend.
● Mobile-friendly information and mobile app will benefit Rodeo experience and have potential to
create more impulse spending decisions.
● Need to decide who is the target audience for each social media platform and aim information
directly towards them (specific focus or general public)
● Make goals to convert all patrons who use social media as a source of information into
connections on platforms (Facebook likes, Twitter and Instagram followers)
● Need to focus on making their social media platforms more reliable sources for information to
increase their reach to potential patrons within 18-35 years old.
● Average spending per person inside the rodeo from patrons ages 18-25 year olds ($64.83) and
26-35 year olds ($64.08); since this age group makes up the majority of those connected to
San Antonio Rodeo’s social media, reaching them effectively can increase profits
● Social media information should be more frequently in comparison to the website and
traditional media sources. Social media can provide direct pathways to live and up-to-date
information.