When I interviewed for Vested- Integrated Communications, as a part of my Interview process I was tasked to find a creative way to target individuals from the ages of 18-32. I decided to focus on TikTok and how Vested could utilize it as a tool to connect with a younger audience, as well as their client base.

1. Hi Vested Team!
- PR & Marketing Major @ Georgia Southern
- Worked for The Creative Coast as PR & Marketing
Specialist/Intern for 10 months.
- Member of PRSSA, PRestige GSU, and Dean of Students.
- Social Media Manager @ The Vault at Statesboro for 1 year.
- PR/Social Media consultant for GSU Bass Fishing Team for 6
months.
- In my free time I have a side gig doing photography, I have 3
dogs and a cat.
Fun Fact: I lived in 6 cities and 3 states in 3 years!
Thank you for having me!
Why Vested?
- Interested in the world of
finance and hungry to
learn more.
- I love the implementation
of integrated
communications & the
culture of the company!

2. How Can Financial Institutions and
FinTechs Leverage Marketing &
Communications To Attract Today's
Younger Consumer?

3. Utilize today's biggest digital
marketing tool:

4. "Three trends are shaping how Gen Z is pushing fintech to
evolve: a dislike for credit card debt; an expectation that brands
will reflect their personal values; and a desire for community,
networking, and self-education within financial services that
make investing a fun, recreational activity."
- DailyNewsFlash

5. What Needs Does TikTok Meet That Gen-Z Has?
TikToks communicate the benefits of the institution that
appeal to the audience, educate and create community
through conversation and entertainment.

6. Source: InVideo

7. Source: InVideo

8. TikTok Demographics as of April 2022
Source: WallaRoom Media

9. Does NOT have a TikTok
83.3%
Has A TikTok
16.7%
No Mention of Them On TikTok
52.8%
Talked About On TikTok
47.2%
Vested Client's TikTok

10. Milton Ezrati
Integrated
Communications
Vested: Diversity
Financial Identity
Crisis
How To:
Successful
Fintech
https://fullyvested.com/
Meet Vested
A Financial Communications Agency For A New Industry
Follow Vested on TikTok to see the latest in Finance & Economics.

11. Vested's Latest Projects
@fullyvested
See how Vested reimagined
@Masthaven's new look!
#intergratedcommunications #pr
#digitalmedia #vested #fullyvested
Sunroof- Nicky Youre & dazy Sunroof- Nicky Youre & dazy. Sunro
14.4M
12.6M
9M
Content:
Finance How-Tos
Show off latest projects & partnerships
News: services, updates, etc.
Testimonies
Snippets from other media: YouTube, TV ads,
etc.
Comments to engage
Share & Repost to boost
brand awareness

12. Proactive Responses
to consumer
complaints.
Exposure for their
giveaway campaigns.
Over 225k followers
and 622k likes to boost
brand awareness +
engagement!
Entertaining &
Informative Content

13. An official "News
Network" and
spokesperson
Tagline, call to action +
link to info on Stash
Challenge
Direct links to other
social media accounts.
Entertaining &
Informative Content

14. Emphasize Your Services
through TikTok:
Digital Wallets and Banking

15. -"61.8% of global consumers ages 18–34 would
choose to leave their wallet at home instead
of their phone." (PR NewsWire)
- 65% of the U.S. population banks online, and
507 million people use Apple Wallet and other
Digital Wallets (PlumpOS)

16. coinbase wallet shows off the
response to one of their most
successful ads and gets 3,000 new
viewers enaged.

17. Thank you!

18. Sources:
-Daily News Flash: What Gen-Z Wants From Fintech
- WallaRoom Media: TikTok User Demographics
- Grit Daily: On TikTok, Generation Z Stays Informed
-Vested: Our Clients
- PR NewsWire: Americans Prefer Digital to In-Person
- PlumpOS: Digital Wallets Are More Convenient
-InVideo: TikTok Brand Marketing