After compiling data from the patron surveys collected by over forty students in our Marketing and Business research course, our teams were instructed to create a presentation for the client based on interesting insights, possible areas of growth, overall profiling, revenues and their relationships with social media, and much more. This presentation is comprised of Team D's analysis on the data and what we thought would be interesting to know.
It should be noted that some slides are text heavy because we weren't instructed to present the powerpoint to our class nor our instructor, but in case he decided to present our report to the client, we wanted him to be able to understand what our intentions were with displaying certain figures.
Presentation made using Google Slides and Adobe Illustrator CC 2014.
This social media plan aims to increase Lady Gaga's online followers and brand awareness in 2016. The primary focus is promoting her upcoming album and Super Bowl performance. Two strategies will be used: publishing more content across social media channels and encouraging fan interaction. The plan provides an audit of Gaga's social media presence and sets objectives to increase followers on Instagram and Facebook posts. It also outlines brand persona, strategies, responsibilities, and a response plan. Progress will be measured over six months.
This document provides an introduction to social media, covering what social media is, why businesses should engage with it, and how to do so effectively. It discusses popular social media platforms like Facebook, Twitter, and YouTube. The document also presents case studies on how companies like Dell, Blendtec, and Target have successfully used social media to increase sales, improve reputation, and build their brands. It provides examples of how Dell earned $3 million through targeted social media promotions and how Target allocated $3 million in donations to charities based on fan votes.
This document discusses social media and its opportunities. It defines social media as communicating with others via the world wide web using popular applications like Facebook, Twitter, and LinkedIn. The emergence of social media is summarized, noting its rapid 50% growth in 5 years and how teens use it to socialize. Benefits of social media for businesses are outlined, including increased awareness, traffic, and understanding of customers. In conclusion, the document states that with over 1 billion Facebook users, anyone can succeed in building a web presence through social networking.
The document provides guidance on developing a social media strategy. It recommends defining goals and KPIs, researching target audiences and platforms, and creating a content plan. It states visual content will rise on platforms like Pinterest and Tumblr. The document also analyzes the demographics of different social media platforms, noting that Facebook is most widely used but engagement is higher on Instagram, Twitter, and Pinterest. It concludes that LinkedIn attracts more college-educated, older users.
How to spread your brand through the internet and social media? A detailed presentation given to market about Spread's Social Media Marketing packages, where we help clients build a strong social media presence to generate leads and increase traffic to their website. Mouneet Mehta, CEO at Spread has created this Presentation. Mouneet has more than 16 years of experience in the field of design and internet related marketing.
Presentation of key trends across APAC markets and generations as well as actionable strategic implications of these trends on brands’ social media strategies. Video of real people talking about their experiences and what they really think about social connectivity and conducting commerce through social media
Insight người tiêu dùng ngành Bất động sản 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
After compiling data from the patron surveys collected by over forty students in our Marketing and Business research course, our teams were instructed to create a presentation for the client based on interesting insights, possible areas of growth, overall profiling, revenues and their relationships with social media, and much more. This presentation is comprised of Team D's analysis on the data and what we thought would be interesting to know.
It should be noted that some slides are text heavy because we weren't instructed to present the powerpoint to our class nor our instructor, but in case he decided to present our report to the client, we wanted him to be able to understand what our intentions were with displaying certain figures.
Presentation made using Google Slides and Adobe Illustrator CC 2014.
This social media plan aims to increase Lady Gaga's online followers and brand awareness in 2016. The primary focus is promoting her upcoming album and Super Bowl performance. Two strategies will be used: publishing more content across social media channels and encouraging fan interaction. The plan provides an audit of Gaga's social media presence and sets objectives to increase followers on Instagram and Facebook posts. It also outlines brand persona, strategies, responsibilities, and a response plan. Progress will be measured over six months.
This document provides an introduction to social media, covering what social media is, why businesses should engage with it, and how to do so effectively. It discusses popular social media platforms like Facebook, Twitter, and YouTube. The document also presents case studies on how companies like Dell, Blendtec, and Target have successfully used social media to increase sales, improve reputation, and build their brands. It provides examples of how Dell earned $3 million through targeted social media promotions and how Target allocated $3 million in donations to charities based on fan votes.
This document discusses social media and its opportunities. It defines social media as communicating with others via the world wide web using popular applications like Facebook, Twitter, and LinkedIn. The emergence of social media is summarized, noting its rapid 50% growth in 5 years and how teens use it to socialize. Benefits of social media for businesses are outlined, including increased awareness, traffic, and understanding of customers. In conclusion, the document states that with over 1 billion Facebook users, anyone can succeed in building a web presence through social networking.
The document provides guidance on developing a social media strategy. It recommends defining goals and KPIs, researching target audiences and platforms, and creating a content plan. It states visual content will rise on platforms like Pinterest and Tumblr. The document also analyzes the demographics of different social media platforms, noting that Facebook is most widely used but engagement is higher on Instagram, Twitter, and Pinterest. It concludes that LinkedIn attracts more college-educated, older users.
How to spread your brand through the internet and social media? A detailed presentation given to market about Spread's Social Media Marketing packages, where we help clients build a strong social media presence to generate leads and increase traffic to their website. Mouneet Mehta, CEO at Spread has created this Presentation. Mouneet has more than 16 years of experience in the field of design and internet related marketing.
Presentation of key trends across APAC markets and generations as well as actionable strategic implications of these trends on brands’ social media strategies. Video of real people talking about their experiences and what they really think about social connectivity and conducting commerce through social media
Insight người tiêu dùng ngành Bất động sản 2016 của Google
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Engagement, I'm just not buying it. Bring business back into social,Nicolas Moerman
Presentation for #SMForum on why we have to stop focusing on engagement. Bring back craftmanship on Facebook. Social media is interesting to reach the 90% lurkers with great brand messaging. Use the other 10% to change your business.
Importance of Social Media in Today's Business World Emily Duncan
The document discusses the importance of social media for businesses. It notes that over 3/4 of Americans will be online in 2012, with over 2/3 on social media. Facebook has over 800 million active users who spend on average 20 minutes per visit. 91% of American adults use social media each month. The document recommends that businesses find the best social media platform for their customers, integrate social media into their marketing, and create engaging content to build their audience and promote their brand.
This document discusses best practices for using Facebook marketing to engage shoppers. It recommends focusing on starting conversations with consumers around health and wellness topics. Some key points made include:
- Facebook is the dominant social media platform where many shoppers spend their time
- Brands should leverage the social graph and encourage discovery by focusing on relevance, trust and authority rather than direct promotions
- Engagement strategies should break engagement down into small actions like getting consumers to like a brand's page, share content, and recommend the brand to friends
- Providing daily inspiration through questions and content can help engage audiences and drive traffic to websites.
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized and relevant experiences across multiple channels. Video, especially short-form micro-videos, is also becoming increasingly important on social media.
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized messaging. Key 2014 trends include a focus on video content, the rise of micro-videos on platforms like Vine and Instagram, and more data-driven marketing across social media and other channels.
The document discusses social media marketing and what it means to be socially native. It notes that 80% of mobile traffic is now social and content and advertising strategies are merging. It emphasizes that to be socially native, companies must integrate social media across all business functions like customer care, communications, and leadership. It also highlights some common mistakes made and the importance of benchmarking in social media.
Keep America Beautiful - Littering Is Wrong Tooacohenhnk
An overview of the "Littering Is Wrong Too" pilot campaign presented by Heather McNamara and Linda Holterhoff, executive director of Keep Cincinnati Beautiful.
1) Social media monitoring tools were used to analyze conversations and behaviors on platforms like Twitter to understand customer interests for various industries including banking, healthcare, and entertainment.
2) For banking, analyses found that people discussed spending more than saving and were most active discussing shopping, travel, and entertainment in the evenings and weekends.
3) For healthcare, Facebook drove more engagement than Twitter and sentiment was most positive at night when users praised posts rather than asking questions at noon.
4) For entertainment, an app integrating voting with Twitter increased mentions of a singing competition by 60x on performance days and 33% of users utilized the app, optimizing the channel.
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics nmorgan66
Socialbakers keynote at Social Media Week 14 in London. Performance is relative, so here I make the case for using comparative metrics for 'Smarter' social marketing. I look at three phases of social maturity, suggest the right KPIs for different types of business. I then look at three benchmarks we publish for social content, social care and social ads including the launch of the Smart Storyteller benchmark. Includes a cheeky look at the real story behind the Oreo social brand.
Reputation Management in the Case of Paula DeenCrimson Hexagon
Crimson Hexagon uses the case of Paula Deen's dismissal from the Food Network to examine how social media can be leveraged during brand crisis. Following the trends of volume and opinion, Crimson Hexagon shows that listening to consumers, and not only media voices, is crucial to PR agencies and brands.
The New York Giants implemented a year-round social media strategy to grow fan engagement on and off the football field. Their strategy included integrating live tweets from games into TV and stadium broadcasts, facilitating Twitter polls and discussions online, and running social campaigns around events like Breast Cancer Awareness Week and Halloween. This innovative approach increased the Giants' Twitter followers by over 122% and drove more online sales and fan participation throughout the year.
The document is a brand audit report comparing Caterpillar Inc. and Deere & Company that was prepared for Caterpillar Inc. It begins with an introduction by the researcher noting their interest in learning about an industry they had little prior knowledge of. The report then lays a foundation by providing background on the two brands and analyzing them through comparative variables and SWOT analyses. It identifies similarities between the brands but notes Caterpillar has a more diverse brand portfolio. The report also examines the brands' target markets and expansion strategies through mergers and acquisitions.
This document discusses brand evaluation techniques for measuring and managing brand equity. It outlines a brand value chain and equity management system. Two approaches to valuing a brand are presented: the market approach which calculates brand value based on corporate financial data, and the income approach which discounts projected brand income. Brand management techniques discussed include ZMET market research and monitoring brand performance metrics.
This document summarizes an internet marketing report for NexJen. It analyzes NexJen's website and online presence, compares it to competitors, and provides suggestions. The analysis found NexJen's domain authority is 20/100 and it ranks in the top 10 for several keywords. Suggestions include optimizing the website for keywords, content, and mobile use. An ROI analysis estimates traffic could increase to 3,706-5,559 sessions in a year with SEO improvements.
Engagement, I'm just not buying it. Bring business back into social,Nicolas Moerman
Presentation for #SMForum on why we have to stop focusing on engagement. Bring back craftmanship on Facebook. Social media is interesting to reach the 90% lurkers with great brand messaging. Use the other 10% to change your business.
Importance of Social Media in Today's Business World Emily Duncan
The document discusses the importance of social media for businesses. It notes that over 3/4 of Americans will be online in 2012, with over 2/3 on social media. Facebook has over 800 million active users who spend on average 20 minutes per visit. 91% of American adults use social media each month. The document recommends that businesses find the best social media platform for their customers, integrate social media into their marketing, and create engaging content to build their audience and promote their brand.
This document discusses best practices for using Facebook marketing to engage shoppers. It recommends focusing on starting conversations with consumers around health and wellness topics. Some key points made include:
- Facebook is the dominant social media platform where many shoppers spend their time
- Brands should leverage the social graph and encourage discovery by focusing on relevance, trust and authority rather than direct promotions
- Engagement strategies should break engagement down into small actions like getting consumers to like a brand's page, share content, and recommend the brand to friends
- Providing daily inspiration through questions and content can help engage audiences and drive traffic to websites.
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized and relevant experiences across multiple channels. Video, especially short-form micro-videos, is also becoming increasingly important on social media.
Social media usage continues to grow rapidly. 73% of online adults now use social media, with the highest usage rates among 18-29 year olds at 90%. The most popular sites are Facebook with over 1 billion users, Twitter with 560 million registrants, and Google+ with 400 million users. Marketers are now integrating social data with other customer data to deliver more personalized messaging. Key 2014 trends include a focus on video content, the rise of micro-videos on platforms like Vine and Instagram, and more data-driven marketing across social media and other channels.
The document discusses social media marketing and what it means to be socially native. It notes that 80% of mobile traffic is now social and content and advertising strategies are merging. It emphasizes that to be socially native, companies must integrate social media across all business functions like customer care, communications, and leadership. It also highlights some common mistakes made and the importance of benchmarking in social media.
Keep America Beautiful - Littering Is Wrong Tooacohenhnk
An overview of the "Littering Is Wrong Too" pilot campaign presented by Heather McNamara and Linda Holterhoff, executive director of Keep Cincinnati Beautiful.
1) Social media monitoring tools were used to analyze conversations and behaviors on platforms like Twitter to understand customer interests for various industries including banking, healthcare, and entertainment.
2) For banking, analyses found that people discussed spending more than saving and were most active discussing shopping, travel, and entertainment in the evenings and weekends.
3) For healthcare, Facebook drove more engagement than Twitter and sentiment was most positive at night when users praised posts rather than asking questions at noon.
4) For entertainment, an app integrating voting with Twitter increased mentions of a singing competition by 60x on performance days and 33% of users utilized the app, optimizing the channel.
Measuring What Matters: Knowing Your Audience, Content, and Key Metrics nmorgan66
Socialbakers keynote at Social Media Week 14 in London. Performance is relative, so here I make the case for using comparative metrics for 'Smarter' social marketing. I look at three phases of social maturity, suggest the right KPIs for different types of business. I then look at three benchmarks we publish for social content, social care and social ads including the launch of the Smart Storyteller benchmark. Includes a cheeky look at the real story behind the Oreo social brand.
Reputation Management in the Case of Paula DeenCrimson Hexagon
Crimson Hexagon uses the case of Paula Deen's dismissal from the Food Network to examine how social media can be leveraged during brand crisis. Following the trends of volume and opinion, Crimson Hexagon shows that listening to consumers, and not only media voices, is crucial to PR agencies and brands.
The New York Giants implemented a year-round social media strategy to grow fan engagement on and off the football field. Their strategy included integrating live tweets from games into TV and stadium broadcasts, facilitating Twitter polls and discussions online, and running social campaigns around events like Breast Cancer Awareness Week and Halloween. This innovative approach increased the Giants' Twitter followers by over 122% and drove more online sales and fan participation throughout the year.
The document is a brand audit report comparing Caterpillar Inc. and Deere & Company that was prepared for Caterpillar Inc. It begins with an introduction by the researcher noting their interest in learning about an industry they had little prior knowledge of. The report then lays a foundation by providing background on the two brands and analyzing them through comparative variables and SWOT analyses. It identifies similarities between the brands but notes Caterpillar has a more diverse brand portfolio. The report also examines the brands' target markets and expansion strategies through mergers and acquisitions.
This document discusses brand evaluation techniques for measuring and managing brand equity. It outlines a brand value chain and equity management system. Two approaches to valuing a brand are presented: the market approach which calculates brand value based on corporate financial data, and the income approach which discounts projected brand income. Brand management techniques discussed include ZMET market research and monitoring brand performance metrics.
This document summarizes an internet marketing report for NexJen. It analyzes NexJen's website and online presence, compares it to competitors, and provides suggestions. The analysis found NexJen's domain authority is 20/100 and it ranks in the top 10 for several keywords. Suggestions include optimizing the website for keywords, content, and mobile use. An ROI analysis estimates traffic could increase to 3,706-5,559 sessions in a year with SEO improvements.
Falabella is a Chilean department store brand founded in 1889. The brand uses a consistent style in advertising and products to appear fun, fashionable, current, and provide value. However, it does not rely on characters, jingles, slogans, or special packaging. The brand has expanded from Chile to Peru, Argentina, Colombia and is associated with public figures from those countries. It has won awards for customer service and workplace culture. The brand aims to improve children's education through its corporate social responsibility programs.
Team D | Social Media Content Analysis | MBR jademarp
The Social Media Content Analysis served as a compilation of data, observations, and recommendations for local Private Schools in San Antonio, Texas.
Our professor, Dr. Mario Gonzalez-Fuentes, used the reports from his Marketing and Business Research course to provide his Marketing Management students with content to aid them in their own projects: helping the Monte Vista Montessori School of San Antonio develop a sound set of marketing materials for print and the web.
Report created using Adobe Illustrator and InDesign CC 2014.
Data Analysis, International Business Research jademarp
The document analyzes factors that influence Chinese consumers' choices in mobile phone brands. A survey was conducted of mostly female students aged 21. Most respondents currently use iPhone and consider it the hardest brand to imitate. Samsung was the second most popular brand. The top factors considered are fashionableness, exterior design, and brand reputation. International reputation, uniqueness, and what's widely used are very important to consumers. The conclusion recommends struggling brands focus on differentiation, uniqueness, simplicity, exclusive content, and frequent updates.
Falabella is a Chilean retail company headquartered in Santiago, Chile. It was founded in 1889 and has since expanded across Latin America through acquisitions and mergers. Falabella operates department stores, home improvement stores, and provides financial and travel services. It has become one of the largest retailers in Latin America, known for offering a wide range of products and services under one roof.
Chanel is a iconic luxury fashion brand founded in 1910 by Coco Chanel. Known for its haute couture, ready-to-wear clothing and accessories, Chanel revolutionized women's fashion with creations like the Little Black Dress and the Chanel suit. Under the artistic direction of Karl Lagerfeld since 1983, Chanel has expanded globally and offers a wide range of products, maintaining its image of class, wealth and sophistication associated with its founder Coco Chanel. As one of the most influential luxury brands, Chanel continues to build upon its legacy of timeless style and quality while protecting its brand identity and countering threats like counterfeiting.
Unilever is a multinational consumer goods company that was formed in 1929 from the merger of Margarine Unie and Lever Brothers. It owns over 400 brands in food, beverages, personal care, and household care. Unilever uses branding strategies such as brand architecture, brand extensions, brand sustaining, and brand expansion to build and maintain its portfolio of brands. Recommendations for Unilever include continuing its global branding strategy to unify operations and establish a consistent brand image worldwide, as well as addressing social and environmental issues through sustainability initiatives.
The document discusses the discovery and development of penicillin. It was discovered accidentally in 1928 by Alexander Fleming, but it took further work by Florey, Chain, and others to develop methods to mass produce it. A key development was the addition of corn steep liquor to the growth process by Andrew Moyer, for which he received a patent. Penicillin transformed medicine, saving millions of lives and greatly increasing survival rates for bacterial infections and diseases. It also transformed the pharmaceutical industry. While penicillin itself was not patented, the US government held patents on production processes and ensured widespread availability through subsidization and licensing agreements.
Social Media can be a confusing and overwhelming medium for marketers. New platforms burst onto the scene and rise (like Snapchat) or fall (like Meerkat, and Ello). Priorities change- engagement was once the gospel of social, now platforms are preaching reach.
This document sets out to cut through the clutter, giving a set of pointers and considerations for how brands can best succeed on social media.
Marketers' top goals for social media are increasing brand awareness and driving sales/lead generation. While reach metrics are important, marketers also focus on engagement metrics like likes and comments to measure success. Facebook is the dominant social platform used by both marketers and consumers, though other networks like Instagram are more popular with younger demographics. Nearly half of marketers struggle to develop social strategies that fully support overall business goals.
This survey of 219 Hong Kong social media users found that:
- Facebook, YouTube, and LinkedIn were the most commonly used platforms, with over 90% using social media in the past 6 months.
- Respondents reported using social media for staying in touch with friends (94%) and gathering information (73%), as well as for business networking (67%) and promoting products/services (57%).
- 70% of respondents had already incorporated social media into their marketing, and over 65% planned to increase their social media budgets.
AMITY SCHOOL OF COMMUNICATION DISSERTATION IMPACT OF SOCIAL MEDIA MARKETING O...Jennifer Strong
This document discusses the impact of social media marketing on consumer buying behavior. It presents a dissertation submitted by Shruti Bansal to her professor Rubaid Ashfaq at Amity University on the topic. The dissertation includes an introduction on social media marketing and its benefits. It discusses how social media allows consumers to provide feedback and influences their purchasing decisions. The dissertation will analyze how social media marketing impacts consumer preferences and behaviors in the Indian market, with a focus on women respondents.
Social media can play an important role in emergency management by facilitating the rapid sharing of information. During disasters, people increasingly turn to social platforms to request and receive assistance. Agencies have leveraged social media to issue alerts, coordinate relief efforts, and communicate with affected communities during events like earthquakes, wildfires, and medical emergencies. However, establishing an effective emergency response strategy requires overcoming challenges like verifying information and maintaining knowledge over time.
This social media strategy document contains a summary of Whole Foods' current social media presence and objectives for 2019. It includes an audit of their social profiles, website traffic sources, customer demographics, and competitors. The objectives are to engage more online followers, drive traffic to their website and stores, and share customer stories. Strategies proposed include increasing Instagram content and customer interaction across all platforms. The document also outlines brand voice, tools, key dates, roles and a critical response plan.
The Pittsburgh Vintage Grand Prix is a racing, car show, and charity event that raises money for organizations supporting autism. The event attracts 250,000 people annually, most of whom are middle-aged professionals from Western Pennsylvania. This document discusses using social media like Facebook, Twitter, and LinkedIn to promote the event, engage attendees, and attract more sponsors to raise more money for charity. It analyzes the demographics of social media users and how to build communities, share relevant content, foster conversations, and ultimately drive people to support the event and its causes through donations and sponsorships.
In a world where social media is the key to sales, Jen Morilla breaks down the technique and strategies for creating growth online. Instagram, Facebook, Pinterest, LinkedIn, and YouTube. Learn how to use each platform to grow and build an audience and community on social media.
The document discusses digital marketing and social media marketing. Some key points:
- Digital marketing includes advertising products/services over the internet and digital media like video, radio, mobile phones, banners, etc.
- Social media is very popular and can be used to sell products, but shouldn't involve direct spam- users should be directed to other sites for sales pitches.
- A survey found that 97% of marketers use social media and 92% see it as important. 58% invest 6+ hours per week on social media marketing.
- Original written content and visual assets are the most common types of content used by marketers on social media.
The document summarizes the results of a survey conducted by The Wheel on social media use among community and voluntary organizations in Ireland. Key findings from the survey include:
- Most organizations have a positive attitude towards social media but nearly half struggle with implementation.
- Facebook, Twitter, YouTube and LinkedIn are the most commonly used platforms.
- Organizations spend 1-5 hours per week on social media but are not always active when their audiences are online.
- Few organizations have policies, track results, or allocate budgets for social media.
Join IZEA's Ryan Schram for a deep dive into the 'State of the Creator Economy' - examining the latest trends and industry research on earnings, equity, and more. This interactive Master Class will equip current Influencer Marketing professionals, as well as those interested in potentially harnessing the power of this rapidly growing sector, with the latest insights to take back to their day to day efforts.
Peran Social Media Dalam Business dan Dampaknya Untuk Penyebaran IdeaTeguh Andoria
1. Social media has become a major platform for word-of-mouth marketing as it allows recommendations from friends to reach a wider audience.
2. Several key statistics are presented on social media usage in Indonesia, including that Indonesia has the largest population of social media users in Asia and over 55 million Indonesians used the internet as of late 2011.
3. Data is shown on technology penetration rates across Indonesian provinces in 2011, with Java, Riau, and DIY having above average national penetration of internet, computers, mobile phones, and landlines.
This document summarizes a workshop presentation on public relations practice in the age of social media. It defines traditional PR goals and how social media has shifted power to consumers. It advocates for PR professionals to integrate social media with traditional PR strategies to build brands, monitor conversations, and demonstrate value through metrics like engagement and traffic.
Celebrity intelligence-age-of-social-influence-uk.originalAlmudena Pastor
This document summarizes the key findings of a report on the impact of digital media and social influencers on celebrity marketing and brand endorsements. Some of the main points include:
- Digital influencers have become the most popular choice for brand endorsements, with 61% of respondents having worked with them in the past year.
- Having a relevant audience or following is the most important attribute brands look for, according to 85% of respondents. Data and insights about an influencer's audience have also proven useful.
- Campaign-specific contracts are on the rise, while long-term deals are declining, showing the impact of digital influencers.
- Niche and emerging talent, especially female niche influ
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
This document provides a social media marketing plan for the Renaissance Palm Springs hotel from December 10, 2012 to March 10, 2013. It includes an executive summary, education on social media channels, prior plan metrics and goals, a strategy section, and content for contests and promotions. The plan aims to increase fan engagement and growth across platforms like Facebook, Twitter, Pinterest, Instagram, Yelp and TripAdvisor through contests, user-generated content, and relationship building with local influencers. Key goals include maintaining or gaining new followers, interactions, and reviews across channels.
Similar to Team D's Final Presentation - San Antonio Stock Show and Rodeo (20)
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Team D's Final Presentation - San Antonio Stock Show and Rodeo
1. MARKETING & BUSINESS RESEARCH
Team D
Gabriella Montemayor, Victoria Mosqueda, Ademar Perez, and Hannah Zhou
Data Analysis
2. WHAT ARE PATRONS USING?
TOP 3
Facebook
Instagram
Twitter
SOCIAL MEDIA SERVICES
3. FACEBOOK USERS
AVERAGE
USER
Female
(twice as many
female followers)
Smartphone and
Laptop/PC Users
Aged
18 to 45
Of those who follow,
25%use Facebook as their
main source
of information
about the Rodeo
AN ANALYSIS
18%of Facebook users were
first-time
Patrons
of Facebook
users follow
the SA Rodeo
47.6%
4. of Instagram
users follow
the SA Rodeo
7.4%
INSTAGRAM USERS
AVERAGE
USER
Female
Smartphone
User
Aged
18 to 25
AN ANALYSIS
5. TWITTER USERS
of Twitter
users follow
the SA Rodeo
13.6%
AVERAGE
USER
Female Smartphone
Users
Aged
18 to 25
Of those who follow,
33%*use Twitter as their
main source
of information
about the Rodeo
* Sample size too small to provide
significant findings
AN ANALYSIS
6. SOCIAL MEDIA
SUGGESTIONS AND OBSERVATIONS
Every two in thirty users are
connected with San Antonio
Rodeo Instagram.
Rodeo’s Instagram may have
the potential to grow due to its
unique content sharing features
A marketing strategy focus
could be on females
Every two in ten Twitter
users are connected to the
San Antonio Rodeo’s Twitter
account
The Rodeo’s Twitter
account, however, should
refocus their content before
continuing efforts to
promote on the outlet
Half of Facebook users are
connected with the SASSR
page
There are two times more
female than male users
25% already find Facebook to
be their main source of
information about the Rodeo
18% of Facebook users were
first-time patrons and could
benefit from connecting to
the Rodeo’s page to gain easy
access to information
7. CURRENT SOCIAL MEDIA
● 141K followers
● Reliable
● Continuously pushes
informative content
● Good method for promotion
● 7K followers
● Well balanced content
between rodeo, concerts, and
AT&T grounds
CONTENT ANALYSIS
● 22.6K followers
● Live-tweeting benefits Rodeo attendees and
competitors
● Can improve concert attendance by switching
the focus of tweets from the rodeo
competitions to the concert performances
● Social media marketing strategy is
starting to be effective
● Facebook is currently the strongest
source
● Potential to convert 52% of
Facebook users into Facebook
leads; leads to more sharing Rodeo
content among friends
● To avoid a negative reputation,
strengthen media sources before
promoting them
● Large potential for growth in
connections for all sources
8. ● Useful? 91.3% agreed
● Clear? 87.1% agreed
● Influence your decision? 46%
agreed
● Useful? 74.5% agreed
● Clear? 76.2% agreed
● Influence your decision?
42.9% agreed
USEFUL? CLEAR? INFLUENTIAL?
CONTENT ANALYSISPATRON OPINIONS ON THE WEBSITE AND SOCIAL MEDIA SERVICES
Website
(accessed through smartphone):
social media
(accessed through smartphone):
Since a majority of the attendees are connected to San Antonio Rodeo’s social media through their smartphone, we focused on this medium.
9. SPENDING
WHICH SOCIAL MEDIA SERVICE IS BRINGING IN THE MOST MONEY?
TWITTER
$77.12
FACEBOOK
$75.07
INSTAGRAM
$70.17
18-35 years old: 56% 18-35 years old: 60% 18-35 years old: 81%
make up majority of all
social media users following Rodeo
social media platforms
18-35 year olds
this age group more directly to allow for
early influence to spend more in the near
and distant future.
TARGET Social media focused marketing strategy
provides the greatest potential for growth
in spending inside the Rodeo and Rodeo
attendance.
10. SAN ANTONIO STOCK SHOW & RODEO APP
SHOULD THE SASSR CREATE A MOBILE APP?
90%of attendees connect to
SASSR’s social media
through a smartphone.
A mobile app will benefit and
ease the experience of the
typical Rodeo patron.
Reasoning:
Patrons are likely to download mobile app
beforehand for information
App could provide easy access to
information while on grounds
Faster information turnaround can stimulate more
on-site decisions to spend money
Cater to the growing population of
younger attendees
11. CONCLUSIONS AND SUGGESTIONS
● San Antonio Rodeo has begun to see the effects of their online marketing strategy in spending
patterns, but there is plenty of room for growth.
● Improving clarity of information on website and social media can strengthen the influence of the
Rodeo’s online marketing strategy on patrons’ decision to attend.
● Mobile-friendly information and mobile app will benefit Rodeo experience and have potential to create
more impulse spending decisions.
● Need to decide who is the target audience for each social media platform and aim information directly
towards them (specific focus or general public)
● Make goals to convert all patrons who use social media as a source of information into connections on
platforms (Facebook likes, Twitter and Instagram followers)
● Need to focus on making their social media platforms more reliable sources for information to increase
their reach to potential patrons within 18-35 years old.
● Average spending per person inside the rodeo from patrons ages 18-25 year olds ($64.83) and 26-35
year olds ($64.08); since this age group makes up the majority of those connected to San Antonio
Rodeo’s social media, reaching them effectively can increase profits
● Social media information should be more frequently in comparison to the website and traditional media
sources. Social media can provide direct pathways to live and up-to-date information.