1. Gregory Alan Rodgers
6085 Carrie Lane
Beaumont, Texas
409-937-0414
Objective: To provideinformation pertinent to a management position in
Marketing, Sales, Strategic Planning and/or Physician Relations. My years of
clinical and marketing experience would provide a unique perspectiveto your
organization. Also, being a native of the area brings a personalconnection
whether speaking to individuals or groups.
Work Experience:
2013 to2015:Victory Medical Center Beaumont
Position:Director of Marketing /PhysicianLiaison
Developed Marketing Strategies including social media, local and regional
advertising and direct contact with physician partners and office staff.
Developed and implemented brand building campaign with emphasis on
extraordinary customer satisfaction. Worked directly with local advertising
agency on campaign.
Recruited additional physician partners to VMCB
Recruited additional physician for surgery privileges at VMCB therefore
increasing surgery volume.
Worked directly with CFO and CEO on business development projects
focusing on volumegrowth and yearly projections.
Trained Director of Marketing and Physician Liaison new hires for other
Victory facilities
2. Worked directly with Senior Vice Presidentof Sales and Marketing for
Victory Healthcare on volume tracking reporting
Worked directly with Minerva Consulting to providecontent relevant to our
facility as well as providecontent for socialmedia resulting in over 7500
followers on Facebook in less than two years.
Worked directly with local advertising agency to brand Victory Medical
Center Beaumont in the local community.
Participated in numerous local charity events establishing VMCB as a
steward for local fund raising efforts
Developed and maintained relationships with physician office staff
including Practice Managers and Schedulers
Worked directly with Physician officestaff, Victory Business OfficeManager
and Patients to resolveany questions or concerns the patient may have
concerning our billing and collections policy
2006 to 2013:AtriaCollierPark Retirement Community
Position: Community Sales Director
Responsiblefor inside and outsidesales initiatives and goals
Meet and tour community with prospectiveresidents and their families.
Determine their needs and how wecan best fulfill thoseneeds. Negotiate
the bestoption for all parties involved in the movein process.
Develop and initiate monthly sales plans
Develop and maintain relationships with outside referralsources such as
physicians, financialadvisors, churches, senior centers, hospitals, skilled
nursing and rehabs.
Maintain and develop inquiry management systemof new and existing
inquiries through direct phone calls, emails and mail.
Participate in local senior events by providing information booth on Atria
Collier Park and our services.
Assistin the daily management of community.
3. 2004 to2006:HorizonHealthcare Services
Position:Community Liaison
Responsiblefor developing new business and maintaining relationships
with area referralsources.
Direct outside calls to physician offices, hospitals, rehabs, skilled nursing
and clinics.
Participated in area senior healthcare events by providing an informational
booth on Horizon’s services
1999 to2004:HealthSouthRehabilitationHospital
Position:Marketing Director –2002 to2004
Responsiblefor managing the marketing and admissions departments and
staff.
Managed a staff of seven employees both clinical and clerical
Worked directly with the Administrator and Medical Director in developing
monthly sales plans for both Inpatientand Outpatient Services
Met daily with all managerial staff and Medical Director to review
admission candidates
Completed evaluations on potential admission candidates in area hospitals
and worked directly with Medical Director and Rehab Physicians to
facilitate admission.
Position:Community Liaison1999 to2002
Represented all services, including Diagnostic Radiologic Services, Surgery
Center, Sports Medicine, Inpatientand Outpatient Rehabilitation.
Responsiblefor developing and maintaining relationships with area referral
sources representing these services.
4. Developed relationships with area industrialproviders representing
HealthSouth’s OccupationalMedicine Program. Worked directly with their
Human Resource Manager and Medical Staff. Participated in on-site health
fairs for their employees and families.
1997 to1999:Lincare
Position:Staff Therapist / Sales Representatives
Provided direct patient care as a Registered Respiratory Therapist
Developed and maintained relationships with area physicians and other
medical referralsources through directsales initiatives.
1983 to1997:St. ElizabethHospital
Positions Held: Clinical Educator, Shift Supervisor andStaff Therapist
1990 to1997: Clinical Educator
Provided direct patient care as a Registered Respiratory Therapist
Developed and initiated continuing education programs for clinical staff
Conducted yearly competency evaluations on all clinical staff.
Conducted new hire orientation for clinical staff.
Served as adjunctclinical instructor for Lamar University Respiratory Care
Program
Actively participated in AnnualJoint Commission surveys.
1987 to1990: Shift Supervisor
Provided direct patient care as a Registered Respiratory Therapist
Assisted in managing staff of 90+ clinical staff.
5. Developed daily assignmentschedules and conducted yearly evaluations.
1983 to1987:Staff Therapist
Provided direct patient care in CVICU, MICU, Neuro ICU, Neonatal ICU,
Pediatrics, Floor Therapy, Hyperbarics, Sleep Lab and Emergency
Department.
Obtained certification in Advanced Cardiac Life Support: ACLS
Spokeperson for the Wilton P. Hebert Health and Wellness Center at St.
Elizabeth Hospital. Shot 10 infomercials for the center that ran on local
television over a 12 month period.
Education: Lamar University –Associate of AppliedSciences Degree in
Respiratory Care with113 credithours.
References:
Endorsements onLinkedin.com
Becky Ames
Chief Executive Officer
Victory Medical Center Beaumont
Mayor of Beaumont
409-504-4801
