This document is a resume for Sylvie Goldgewicht, who has over 15 years of experience in healthcare marketing, sales, and account management. She has held positions at several radiology and medical imaging companies in New York, where her responsibilities included marketing diagnostic services to physicians, managing physician accounts, resolving service issues, and planning community events. She has strong skills in marketing, business development, account management, and physician relations.
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SYLVIE GOLDGEWICHT
Farmingdale, NY 11735 C: 516.592.2163 H: 516.933.0150 E: sgoldgewicht@optonline.net
SALES AND MARKETING ACCOUNT MANAGER
Healthcaremarketing account manager with broadknowledgeof Radiology, clinical services, practice
administration, healthcare information technology, health insurance and health reform. Collaborative
physician consultant that can facilitate business across broad clinical specialty lines; focused on
creating brand equity and delivering differentiating, results-driven marketing and sales strategies.
KEY SKILLS
Marketing Business Development Network Development
Managed Care Radiology Positioning Strategies
Account Management Physician Relations Community Relations
Strategic Development Sales Managing Relationships
PROFESSIONAL EXPERIENCE
ZWANGER-PESIRI RADIOLOGY, SUFFOLK AND NASSAU COUNTIES, NY
PHYSICIAN LIASION- NASSAU COUNTY, 07/2014- 3/2016
Zwanger-Pesiri is the largest regionalfree-standing diagnostic imaging providerin downstate NewYork with twenty offices
throughout Nassauand Suffolk County.
Marketed to physicians in all clinical specialty services lines including Primary Care,ObGyn,
Orthopedics, Cardiology, Neurology, Oncology, Breast Surgeons, Chiropractors and Sports
Medicine.
Shared responsibility for theNassau County territoryand managed more than 200 physician
accounts
Developed Physician relationships thatwerealigned with the diagnostic services that werebeing
marketed including PET-CT, CT, Open and Closed/High-Field MRI, MRA, Breast Biopsy,
Diagnostic X-Ray,Mammography, Ultrasound and Fluoroscopy
Resolved and escalated physician serviceissues that resulted in increased physician satisfaction
and increased volume
Coordinated, Implemented and attended Community events to heighten brand awareness
Drove Physician attendancein clinical lectures
BAB RADIOLOGY, SUFFOLKCOUNTY, NY
Privately owned, medical imaging company, owning/operating imaging centers throughout Suffolk County.
*Acquired by Zwanger-Pesiri Radiology.
PHYSICIAN LIAISON, HUNTINGTON,NEW YORK,01/12-07/14
Marketed to physicians in all clinical specialty services lines including Primary Care, Pediatrics,
ObGyn, Orthopedics, Cardiology, Neurology, Oncology, Chiropractic and Sports Medicine.
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Shared responsibility for theSuffolk County territory and managed more than 500 physician
accounts
Successfully transitioned thebrand positioningand facilitated the physician relationships
through the acquisition by a competitor
Developed Physician relationships thatwerealigned with the diagnostic services that wereb eing
marketing including PET-CT, CT, MRI, MRA, Breast Biopsy, Diagnostic X-Ray,Mammography,
Ultrasound and Fluoroscopy
Educated physicians on insurancereferral requirements for all lines of insurancebusiness
Resolved and escalated physician serviceissues that resulted in increased physician satisfaction
and increased volume
Provided feedback in both written and CRM form to physician leaders to resolve all service
issues
Coordinated, Implemented and attended Community events to heighten brand awareness
ALL COUNTY RADIOLOGY, QUEENS COUNTY, NY
Privately owned, medical imaging management company, owning/operating imaging centers in Nassau and
Queens counties
MEDICAL MARKETING,QUEENS COUNTY, NY 02/09-2/11
Developed Physician relationships thatwerealigned with the diagnostic services that werebeing
marketing including MRI, CT, X-Ray,Mammography
Provided written monthly reports and competitiveanalysis ofthe changinglandscape
Increased new business by more than 15 percent year one, and 8 percent for year two
Resolved physician serviceand clinical issues to facilitateincreased business
Organized, Implemented and attended community events toheighten brand awareness
QUEENS OPEN MRI/PRESGAR IMAGING COMPANY, QUEENS COUNTY, NY
National medical imaging practice management company, owning/operating imaging centers nationwide.
MEDICAL MARKETING,QUEENS COUNTY, NY 10/99-8/06
Developed Physician relationships thatwerealigned with the diagnostic services that werebeing
marketingincluding MRI, CT, X-Ray,Mammography
Participated in extensive clinical and sales trainingresultingin completed classes of more than 40
hours per year
Increased new business by more than by more than 1.5 Million over the tenureof my
employment
Received consistent bonuses and received the Above and Beyond Award for New Sales Business
6 times
Resolved physician serviceand clinical issues to facilitateincreased business
Organized, Implemented and attended community events toheighten brand awareness
CRM/Program Experience
Salesforce, TCMS, WORD, EXCEL, Installation of Physician ViewingPortals