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1 | P a g e
SYLVIE GOLDGEWICHT
Farmingdale, NY 11735  C: 516.592.2163  H: 516.933.0150 E: sgoldgewicht@optonline.net
SALES AND MARKETING ACCOUNT MANAGER
Healthcaremarketing account manager with broadknowledgeof Radiology, clinical services, practice
administration, healthcare information technology, health insurance and health reform. Collaborative
physician consultant that can facilitate business across broad clinical specialty lines; focused on
creating brand equity and delivering differentiating, results-driven marketing and sales strategies.
KEY SKILLS
 Marketing  Business Development  Network Development
 Managed Care  Radiology  Positioning Strategies
 Account Management  Physician Relations  Community Relations
 Strategic Development  Sales  Managing Relationships
PROFESSIONAL EXPERIENCE
ZWANGER-PESIRI RADIOLOGY, SUFFOLK AND NASSAU COUNTIES, NY
PHYSICIAN LIASION- NASSAU COUNTY, 07/2014- 3/2016
Zwanger-Pesiri is the largest regionalfree-standing diagnostic imaging providerin downstate NewYork with twenty offices
throughout Nassauand Suffolk County.
 Marketed to physicians in all clinical specialty services lines including Primary Care,ObGyn,
Orthopedics, Cardiology, Neurology, Oncology, Breast Surgeons, Chiropractors and Sports
Medicine.
 Shared responsibility for theNassau County territoryand managed more than 200 physician
accounts
 Developed Physician relationships thatwerealigned with the diagnostic services that werebeing
marketed including PET-CT, CT, Open and Closed/High-Field MRI, MRA, Breast Biopsy,
Diagnostic X-Ray,Mammography, Ultrasound and Fluoroscopy
 Resolved and escalated physician serviceissues that resulted in increased physician satisfaction
and increased volume
 Coordinated, Implemented and attended Community events to heighten brand awareness
 Drove Physician attendancein clinical lectures
BAB RADIOLOGY, SUFFOLKCOUNTY, NY
Privately owned, medical imaging company, owning/operating imaging centers throughout Suffolk County.
*Acquired by Zwanger-Pesiri Radiology.
PHYSICIAN LIAISON, HUNTINGTON,NEW YORK,01/12-07/14
 Marketed to physicians in all clinical specialty services lines including Primary Care, Pediatrics,
ObGyn, Orthopedics, Cardiology, Neurology, Oncology, Chiropractic and Sports Medicine.
2 | P a g e
 Shared responsibility for theSuffolk County territory and managed more than 500 physician
accounts
 Successfully transitioned thebrand positioningand facilitated the physician relationships
through the acquisition by a competitor
 Developed Physician relationships thatwerealigned with the diagnostic services that wereb eing
marketing including PET-CT, CT, MRI, MRA, Breast Biopsy, Diagnostic X-Ray,Mammography,
Ultrasound and Fluoroscopy
 Educated physicians on insurancereferral requirements for all lines of insurancebusiness
 Resolved and escalated physician serviceissues that resulted in increased physician satisfaction
and increased volume
 Provided feedback in both written and CRM form to physician leaders to resolve all service
issues
 Coordinated, Implemented and attended Community events to heighten brand awareness
ALL COUNTY RADIOLOGY, QUEENS COUNTY, NY
Privately owned, medical imaging management company, owning/operating imaging centers in Nassau and
Queens counties
MEDICAL MARKETING,QUEENS COUNTY, NY 02/09-2/11
 Developed Physician relationships thatwerealigned with the diagnostic services that werebeing
marketing including MRI, CT, X-Ray,Mammography
 Provided written monthly reports and competitiveanalysis ofthe changinglandscape
 Increased new business by more than 15 percent year one, and 8 percent for year two
 Resolved physician serviceand clinical issues to facilitateincreased business
 Organized, Implemented and attended community events toheighten brand awareness
QUEENS OPEN MRI/PRESGAR IMAGING COMPANY, QUEENS COUNTY, NY
National medical imaging practice management company, owning/operating imaging centers nationwide.
MEDICAL MARKETING,QUEENS COUNTY, NY 10/99-8/06
 Developed Physician relationships thatwerealigned with the diagnostic services that werebeing
marketingincluding MRI, CT, X-Ray,Mammography
 Participated in extensive clinical and sales trainingresultingin completed classes of more than 40
hours per year
 Increased new business by more than by more than 1.5 Million over the tenureof my
employment
 Received consistent bonuses and received the Above and Beyond Award for New Sales Business
6 times
 Resolved physician serviceand clinical issues to facilitateincreased business
 Organized, Implemented and attended community events toheighten brand awareness
CRM/Program Experience
Salesforce, TCMS, WORD, EXCEL, Installation of Physician ViewingPortals

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Healthcare Marketing Account Manager Resume

  • 1. 1 | P a g e SYLVIE GOLDGEWICHT Farmingdale, NY 11735  C: 516.592.2163  H: 516.933.0150 E: sgoldgewicht@optonline.net SALES AND MARKETING ACCOUNT MANAGER Healthcaremarketing account manager with broadknowledgeof Radiology, clinical services, practice administration, healthcare information technology, health insurance and health reform. Collaborative physician consultant that can facilitate business across broad clinical specialty lines; focused on creating brand equity and delivering differentiating, results-driven marketing and sales strategies. KEY SKILLS  Marketing  Business Development  Network Development  Managed Care  Radiology  Positioning Strategies  Account Management  Physician Relations  Community Relations  Strategic Development  Sales  Managing Relationships PROFESSIONAL EXPERIENCE ZWANGER-PESIRI RADIOLOGY, SUFFOLK AND NASSAU COUNTIES, NY PHYSICIAN LIASION- NASSAU COUNTY, 07/2014- 3/2016 Zwanger-Pesiri is the largest regionalfree-standing diagnostic imaging providerin downstate NewYork with twenty offices throughout Nassauand Suffolk County.  Marketed to physicians in all clinical specialty services lines including Primary Care,ObGyn, Orthopedics, Cardiology, Neurology, Oncology, Breast Surgeons, Chiropractors and Sports Medicine.  Shared responsibility for theNassau County territoryand managed more than 200 physician accounts  Developed Physician relationships thatwerealigned with the diagnostic services that werebeing marketed including PET-CT, CT, Open and Closed/High-Field MRI, MRA, Breast Biopsy, Diagnostic X-Ray,Mammography, Ultrasound and Fluoroscopy  Resolved and escalated physician serviceissues that resulted in increased physician satisfaction and increased volume  Coordinated, Implemented and attended Community events to heighten brand awareness  Drove Physician attendancein clinical lectures BAB RADIOLOGY, SUFFOLKCOUNTY, NY Privately owned, medical imaging company, owning/operating imaging centers throughout Suffolk County. *Acquired by Zwanger-Pesiri Radiology. PHYSICIAN LIAISON, HUNTINGTON,NEW YORK,01/12-07/14  Marketed to physicians in all clinical specialty services lines including Primary Care, Pediatrics, ObGyn, Orthopedics, Cardiology, Neurology, Oncology, Chiropractic and Sports Medicine.
  • 2. 2 | P a g e  Shared responsibility for theSuffolk County territory and managed more than 500 physician accounts  Successfully transitioned thebrand positioningand facilitated the physician relationships through the acquisition by a competitor  Developed Physician relationships thatwerealigned with the diagnostic services that wereb eing marketing including PET-CT, CT, MRI, MRA, Breast Biopsy, Diagnostic X-Ray,Mammography, Ultrasound and Fluoroscopy  Educated physicians on insurancereferral requirements for all lines of insurancebusiness  Resolved and escalated physician serviceissues that resulted in increased physician satisfaction and increased volume  Provided feedback in both written and CRM form to physician leaders to resolve all service issues  Coordinated, Implemented and attended Community events to heighten brand awareness ALL COUNTY RADIOLOGY, QUEENS COUNTY, NY Privately owned, medical imaging management company, owning/operating imaging centers in Nassau and Queens counties MEDICAL MARKETING,QUEENS COUNTY, NY 02/09-2/11  Developed Physician relationships thatwerealigned with the diagnostic services that werebeing marketing including MRI, CT, X-Ray,Mammography  Provided written monthly reports and competitiveanalysis ofthe changinglandscape  Increased new business by more than 15 percent year one, and 8 percent for year two  Resolved physician serviceand clinical issues to facilitateincreased business  Organized, Implemented and attended community events toheighten brand awareness QUEENS OPEN MRI/PRESGAR IMAGING COMPANY, QUEENS COUNTY, NY National medical imaging practice management company, owning/operating imaging centers nationwide. MEDICAL MARKETING,QUEENS COUNTY, NY 10/99-8/06  Developed Physician relationships thatwerealigned with the diagnostic services that werebeing marketingincluding MRI, CT, X-Ray,Mammography  Participated in extensive clinical and sales trainingresultingin completed classes of more than 40 hours per year  Increased new business by more than by more than 1.5 Million over the tenureof my employment  Received consistent bonuses and received the Above and Beyond Award for New Sales Business 6 times  Resolved physician serviceand clinical issues to facilitateincreased business  Organized, Implemented and attended community events toheighten brand awareness CRM/Program Experience Salesforce, TCMS, WORD, EXCEL, Installation of Physician ViewingPortals