1. GREGORY M. FRANCENDE S E
925 Canterbury Rd SE Apt 834, Atlanta, GA 30324
(404) 200-6236 | gfrancendese@gmail.com
Portfolio: francedc.com
EDUCATION
UNIVERSITY OF SOUTH CAROLINA - COLUMBIA, SC
BA IN JOURNALISM AND MASS COMMUNICATIONS, MAY 2014
Major: Advertising Minor: Graphic Design
GPA: 3.29
PROFESSIONAL EXPERIENCE
NFINITY ATHLETIC – ATLANTA, GA Aug 2014 – Dec 2014
Female focused athletic brand; the leading brand of cheerleading footware worldwide
Brand Specialist
 Assisted coordinating Nfinity’s two largest retail events with a $70k average profit
 Negotiated event and partnership contracts to perpetuate brand values
 Reported competition analysis
 Maintained customer relationships both nationally and internationally
 Represented Nfinity at events and conferences
 Managed on-site event sales with audiences of 1000+ people
 Assisted social media strategic development
POST NO BILLS – COLUMBIA, SC May 2014 – July 2014
One of the top full-service advertising agencies in South Carolina
Design & Marketing Intern
 Developed a multipage website for the president’s public speaking business branch
 Created copy, graphics and promotional pieces for national clients
 Promoted the 1st annual Blackstock music festival via social media/direct marketing
 Researched and assisted in SC State Fair marketing campaign strategies
UNITED WAY OF THE MIDLANDS – COLUMBIA, SC Jan 2014 – May 2014
Communications Intern
 Assisted creating a successful fundraising campaign raising over $13,000 through print, videos and social media
 Designed promotional flyers, posters and videos
CAROLINA AGENCY – UNIVERSITY OF SOUTH CAROLINA Fall 2013
Full-service student-run agency providing public relations/marketing services to real companies
 Designed brochures for Ronald McDonald House with provided copy and photos
 Developed and edited videos for WishBox, an international product distributor
 Wrote product descriptions; products sold out within two weeks
USC AD TEAM – UNIVERSITY OF SOUTH CAROLINA Spring 2013
Full-service student-run advertising agency competing on the national level
 Developed an original advertising campaign for Glidden paint sold at Walmart
VARSITY BRAND, INC. 2013 – 2014
The greater cheerleading corporation owning the National Cheerleaders Association subsidiary
 Worked independently designing collectable pins for young cheerleaders
NATIONAL CHEERLEADERS ASSOCIATION – DALLAS, TX; ATLANTA, GA 2012 – Aug 2014
 Assists running national cheerleading competitions and camps; 100s – 10,000s of participants
SKILLS
Adobe Creative Suite, Final Cut Pro, Microsoft Office, WordPress, HootSuite, MailChimp, various social media outlets