1. Dixie Embleton
Address: Princess Tower, Dubai Marina, Dubai, UAE D.O.B: May 1992
Nationality: British TEL: 050 370 1192 Email: dixie.embleton@gmail.com
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Executive Summary:
An enthusiastic, self-driven individual who prides herself in organisation and attention to detail. With a strong passion
for innovative thinking, tackling hurdles to enable a creative outcome. With a results driven mind-set and excellent
communication skills I look to further my career in a challenging marketing position in Dubai.
Work Experience and Employment
TOH PR, Dubai Acting Account Executive (Intern) February 2016 – present
 Responsibilities: Assisting in the day to day running of the PR agency / Developing client reports / Events and
promotional assistance / Liaising with media & clients / Social media engagement / Compiling and managing
media database / Creating fashion alerts for media / Analysing and evaluating media coverage / Preparing and
sending out marketing material / Implementing PR activity / Undertaking research for new business proposals.
 Assisted in the preparation of the opening of Firebird Diner at Four Seasons DIFC; managed guest list and
reached the clients target for RSVPs and social media followings.
 Assisted in organising the press trip for Ferrari, liaising with top international media and Abu Dhabi Tourism.
 Assisting on accounts such as: Alpha Soul, Vita Coco, Quintessentially, Asia de Cuba, Five Guys, med care.
The Queens Hotel, Leeds Bar & Event Assistant October 2012-January 2013
 Responsibilities: Event set-up & breakdown / Hosting.
 Developed skills in sales and customer relations.
Fairmont Bab Al Bahr, Abu Dhabi Sales and Marketing Coordinator September 2011-August 2012
 Responsibilities: Assisted managers in qualifying inquiries / Administrative assistance (Proposals, contracts,
credit applications & reports) / Liaising with media & clients / Organisation of in-house meetings and functions.
 Worked alongside directors across Sales & Marketing, Event Services and Banquet Operations.
 Personally organised several events for the top corporate clients. Also assisted in creating direct marketing and
PR campaigns. For example, the Ramadan campaign, monthly art exhibitions and the corporate family fun day.
Volunteering
 Organised a charity event for St. Gemma’s Hospice March 2013
 Volunteered for the family fun day at Leeds Children Hospital May 2011
Academic Qualifications:
MSc Global Marketing Management 2014 - 2015
Sheffield University (UK) & Hong Kong Baptiste University Degree Classification: Distinction / 3.75 GPA
 Achievements: Awarded Scholarship for outstanding dissertation; Top 10% out of 50 students.
 Master of Ceremony at a prestigious university marketing dinner, presenting in front of high profile alumni,
donors and industry CEO’s.
BA Hons Events Management 2010 - 2014
Leeds Metropolitan, UK Centre of Events Management Degree Classification: 2.1
Completed GSCE’s and A Levels 2005 – 2010
Cranbrook Grammar School, UK
Skills & Software’s:
 Skills: Event management / IT literature / Strategic problem solving / Numeracy and analytical ability / Strong
interpersonal skills
 Software’s: MICROS OPERA SOFTWARE Version 4 / SPSS Analytical software
Additional Information:
 Driving licence: Clean UK & international licence
 Languages: Beginners Arabic
 Background: Lived in locations worldwide; England, Abu Dhabi, Milan, Kuala Lumpur and Hong Kong.
 Personal interests: Advanced Skiing / Padi advanced scuba diving / Previously country level Lacrosse player
References are available upon request