Jennifer Volpe and Steven Baule presented this material at the Illinois Educational Technology Conference in November 2013. It deals with developing a social media program for a school or district.

1. Steven M. Baule & Jennifer Volpe

2. Overview
 The Basics
 Facebook
 Twitter
 Blogs
 YahooGroups / Google +
 LinkedIn
 YouTube
 Slide Share/ Slide Rocket / Prezi

3. Some General Guidelines
 Provide accurate information
 Have policies on how employees will
use social media
 Know how to engage and disengage
from comments, etc.
 Must keep information up to date

5. Facebook

6. Select the type of page

7. Select a category and a
name

11. Administering the page

12. How to use the Facebook Page
 Calendar Notices
 Event information
 Post photos from events
 Congratulatory notes to students / teams
 Link to surveys and polls

13. Weekly Insights

16. Google+ v. Facebook
 Google + is similar to Facebook
 Allows for stratification by type of
networking

17. Grouping your Google+
Contacts

18. Google+ Page

19. Twitter is easy & complex

20. The Basics

21. Complete the account

22. Complete your bio

23. Add / Change Followers

25. Finding Friends

26. Adding to Lists and Following
Same

27. Following a List

28. #Hashtags

29. Why Use Twitter

31. Which Blog Software?
 Blogger (www.blogger.com )
 Wordpress (www.wordpress.org)
 TypePad (www.typepad.com)

32. Using Blogger

33. Determine a Title and Address

34. Modify the Layout, etc.

35. Create a Blog Post

36. Blogger in Action

37. Blog Statistics

38. LinkedIn
 Over the past year or so, I have really
used LinkedIn quite a bit. I found a guy
to run the west coast for me; I’ve met
some CEO’s of multi-Billion dollar
companies – got together with them
including golf. It’s such an important
medium.

39. Linked In

41. LinkedIn Groups

42. LinkedIn Groups

43. LinkedIn Endorsements

44. Be Careful with Endorsements

45. SlideShare
www.slideshare.net

46. SlideShare

47. Loading to SlideShare

48. YouTube Channel

49. Sharing YouTube Videos

50. Link Social Media
sites from your
website
Use main page
Header or footers

51. Next Steps – Automate the
process
 RSS Graffiti
 Hootsuite
 Tweetdeck

52. Hootsuite

54. Putting together a SM Calendar
 Develop a schedule
 Weekly or bi-weekly blog posts
 Tweets at least twice a week
 Assign a schedule to certain staff
members
 Use Chase’s Calendar of Events to your
advantage
http://www.mhprofessional.com/template
s/chases/special-months.php

55. Steven M. Baule
815-765-3322
baules@nbcusd.org
Jennifer Volpe
630-452-6783
Jennifer.volpe@cch160.org