The document provides a summary of Kaitlin M. McGautha's education, marketing experience, employment history, and academic projects. She received a Bachelor of Science in Marketing - Advertising and Promotion from Missouri State University in 2015. Her marketing experience includes various roles as a brand ambassador where she promoted products, provided customer service and collected customer data. She has worked in sales and as a brand ambassador for several companies. Her academic projects involved creating marketing plans and campaigns for a country club and a hospital's asthma unit.
1. Kaitlin M. McGautha
208 Blue Ridge Dr (417) 763-4606
Clemson, SC 29631 k.mcgautha@gmail.com
EDUCATION
Missouri State University; Springfield, MO Graduation: May 2015
Bachelor of Science, Marketing – Advertising and Promotion
AACSB Accredited
MARKETINGEXPERIENCE
Brand Ambassador
Created brand awareness and generated sales opportunities through sampling products and giving
complete information about abrand.
Built customer preferenceand provided excellent customer service.
Tracked and recorded customer demographicsandgave feedback to supervisors.
Greeted consumers with promotional items and enticed them to try different products.
Worked with other brand ambassadors to create an exciting environment and represented the
company in a positive way.
Led on and off premise promotions.
Marketing Club 2013-2015
Vice President of Communication 2014-2015
Managed club’s email and social media accounts.
Assisted in planning Marketing Club’s annual car show through calculating budget, seeking
and securing sponsorships, creating and collecting promotional items, coordinating event
logistics and registration, booking entertainment, and publicizing event.
Raised over $4,000 for local charity, Convoy of Hope
Collected 40+ surveys for Liberty Bank marketing research.
Member of American Marketing Association.
Attended 2014 National Collegiate Conference- New Orleans, LA
Awarded “Exemplary Collegiate Chapter Performance” 2013-2014
EMPLOYMENTEXPERIENCE
Sales Associate
2015Hy-Vee; Blue Springs/Springfield, MO October 2008- May 2015
Brand Ambassador
Heart of America; Springfield, MO September 2014- present
Brand Ambassador
Better Promotions; Springfield/Kansas City, MO June 2014- present
Brand Ambassador
Plush Promotions; Springfield, MO June 2014- present
2. ACADEMIC PROJECTS
Highland Springs Country Club – Spring 2015
Worked in a group of 5 students to create a fully integrated marketing plan and a 40+ pg.
plans book for our client.
Conducted a marketing survey and surveyed over 100 consumers about their purchasing
preferences and Highland Springs brand awareness.
Led a focus group of 7 young professionals.
Prepared and proposed 10-12 min presentation.
Mercy Hospital – Fall 2014
Worked with a group of 4 students to create an advertising campaign for Mercy Hospital’s
Asthma Unit.
Budgeted, planned and proposed a fundraising event.
Created buzz through guerilla marketing tactics.
Created active and informative social media accounts and website for Mercy’s Pediatric
Asthma Unit