1. Amanda Celeste Escrucería
601 Castillo Street Santa Barbara, CA 93101 amanda.celeste@yahoo.com (818) 212-4728
OBJECTIVE
Creative UCSB Communication major seeking entry-level position in marketing, advertising, and sales field utilizing excellent
research, outreach, and writing skills.
EDUCATION
University of California Santa Barbara Bachelor of Arts, Communication
September 2014
Glendale Community College Transferred with Honors,
Fall 2010
RESEARCH & WRITING EXPERIENCE
Organizational Communication – Global Perspective Class Project UCSB 01/2014 - 3/2014
- Developed a partnership between NGO and ISO company to develop a new product and logo using research, collaboration, and
creativity
- Researched extensively into PETA and Nestle to determine mission statement, company values, and products
- Investigated multiple demographics to find our target audience for class project
- Developed a marketing tactic to launch the product including advertising with stimulating facts
- Wrote a rationale explaining the reasoning behind original product
- Fashioned a unique logo and slogan that fused both companies’ mission statement; bridging the ideals of both companies
OUTREACH EXPERIENCE
EF Santa Barbara – Santa Barbara 06/2014 – 08/2014
Recruiter
- Marketed EF’s host family program to the Santa Barbara community
- Created EF displays and outreach materials to be used at 5-10 community sites weekly for promotion purposes
- Assisted housing department with emails, Craig’s List posts, and cold calls to potential host families
- Problem solved in emergency situations related to students and host families
Arden B. – Glendale
Sales Representative 03/2013 –09/2013
- Assembled effective marketing by creating eye-catching window displays increasing foot traffic and sales
- Assisted 100 clients per day with styling needs
- Pitched clothing pairings ideas of accessories to clients in order to upsell products
- Promoted discounts and sales campaigns by engaging with customers in a one on one setting
CALPIRG – UCSB 09/2010 – 03/2011
Intern
- Led grassroots team of 5 in project development and marketing campaigns in ocean preservation project
- Contributed to Santa Barbara outlaw of plastic bag use in grocery stores
- Advertised CALPIRG through booths, created designs for canvas bags, promoted ocean clean ups and improved community
participation
SKILLS
Computer: Proficient in Word, Powerpoint, Excel, and Social Media Platforms including Facebook, Instagram and YouTube
Languages: Competent in conversational Spanish