1. skills
InDesign
Photoshop
Illustrator
French
Spanish
Microsoft Office
volunteer
education
accomplishments
experience
University of South Florida
Bachelor of Arts
Zimmerman School of Advertising
and Mass Communications
Concentration: GPA: 3.84
Advertising Media
Minor: GPA: 4.00
French
Carlos Vives “Mas Corazon Profundo” Tour December 2014
Position: Tour Manager Assistant
Helped promote and organize tour for Grammy nominated and 9-time
Latin Grammy recipient Carlos Vives.
-Directed press, checked in media, organized backstage, and tickets at box
office for the Miami Airlines Arena during a sold out concert with 14,000
people in attendance.
Telemundo Tampa August 2014 - May 2015
Position: Marketing & Promotions Intern
Responsibilities included event planning, event promotions, scriptwriting
for TV and Radio programs, writing press releases,media alerts, and being
liaison between client and company.
-Helped organize and promote “La Feria de La Familia” which had a ROI of
$65,000 and had 20,000 attendees
-Assistant producer of “Telemundo Te Regala”
-”Buena Vida Expo” & Feria de la Familia 2015 Mainstage/ Backstage
coordinator
Stampede of Service
All Children’s Hospital Radiothon
Rising Leaders Summit
Dance Marathon Marketing Director
International Scholar Scholarship
Endowed Advertising Scholarship
Dean’s List
Read to Lead Book Club at USF
Advertising Club at USF
AAF Member Ad2 Member
Phi Sigma Theta Honor Society
Latin American and Caribbean
Scholarship
John & Jerry Wing Alexander
Scholarship
Magna Cum Laude top 5% of class
4200 E Fletcher Ave Tampa, FL 33613 • E-MAIL cristinaarcay1@gmail.com • www.cristinaarcay.weebly.com • CELL (813) 546-6373
Marketingprojects
Mobilize Tampa Bay - 1st Place March 2015
Hack-a-thon themed competition organized by the ad agency 22squared. 5
teams had 48 hours to recreate the brand image and strategy of a non-prof-
it organization
- Logo, website, flyers, brochures, posters, OOH, newsletter, socialmedia
highlights
Education Abroad 2015- France
Advertising in Paris & Cannes
Visited French advertising agencies:
-BETC, MSL Groupe, Publicis
Amalie Arena Present
Position: Event Marketing Intern
Responsibilities included event planning, event marketing, monitoring
website, event promotion, social media coordination, Tampa Bay Light-
ning game promotions.
-Press releases, update media and hotshot list, work events and assist
media relations
-Produce flyers and distribution, create ticket and billboard comparison
reports for artists like Ed Sheeran, Janet Jackson, Sam Smith, Billy Joel
Cannes Lions International
Festival of Creativity
-Full week
AAF Insight + Interaction Student
Conference- Washington, DC
-Two day conference, keynote speakers
agency tours, breakout sessions,
career panel, speed mentorship
BrandtailingTM
Senior Capstone-1st Place December 2015
-Semester-long project directed by Zimmerman professionals
-Worked with real life client to make an advertising campaign including re-
search, creative, media, and ROI
AAF Most Promising Multicultural
Student Program- Feb 16-18, 2015
-Connects the advertising industry
with the nation’s top multiethnic un-
dergraduate seniors
-Networking, interviewing and in-
dustry immersion opportunities with
advertising professionals in NYC
cristinaarcay