This document outlines an analysis of marketing opportunities for a Peruvian patisserie shop that uses Japanese and French techniques. It describes the brand as focusing on high quality local and imported ingredients to create handmade cakes. The current situation analysis finds opportunities in expanding locations, improving promotion through digital marketing and content, and enhancing employee training. The goal is for the patisserie to become the top-of-mind option in Lima through addressing issues with place, promotion, and people.

1. Analysis and
Marketing
Opportunities
by Meliza Andrinich
Andrinich.wordpress.com
Andrinich.wordpress.com

2. P I T C H O U T L I N E
brand
0 3
current
situation
0 8
oportunidad
0 5
to do
0 6
Andrinich.wordpress.com
Andrinich.wordpress.com

3. BRAND
Andrinich.wordpress.com
Andrinich.wordpress.com

4. It is a patisserie shop that uses
Japanese and French techniques
with Peruvian touches in the
elaboration of its products.
With top quality local and
imported supplies, they develop a
wide variety of handmade cakes,
from the beginning of the
production to the decoration,
putting great care and affection in
every detail.
Andrinich.wordpress.com
Andrinich.wordpress.com

5. CURRENT SITUATION
Andrinich.wordpress.com
Andrinich.wordpress.com

6. ANALYSIS STRUCTURE
Target
Market
Pric e
Promotion
Physical
Evidence
People
Process
Product
Place
7P MARKETING
Andrinich.wordpress.com
Andrinich.wordpress.com

7. 01
PLACE
Store accessibility
Only 1 store
02
PROMOTION
Only branding in store
Communication in social networks without
planning and without care
Lack of brand communication and advertising
03
PEOPLE
Staff attention
Proactivity in care
Andrinich.wordpress.com
Andrinich.wordpress.com

8. OPPORTUNITY
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Andrinich.wordpress.com

9. B E T H E
T O P O F M I N D O F
P A T I S S E R I E S I N
L I M A
Andrinich.wordpress.com
Andrinich.wordpress.com

10. TO DO
Andrinich.wordpress.com
Andrinich.wordpress.com

11. PLACE
Satisfy the increase in demand by opening new branches
Partner with Valet Parking companies for customer comity
Reserve parking spaces adjacent to the store exclusively
for customers
Andrinich.wordpress.com
Andrinich.wordpress.com

12. PROMOTION
Direct marketing
Digital marketing
Content Marketing: Appetite Appeal and Beauty in
your brand communications
Free Publicity
Andrinich.wordpress.com
Andrinich.wordpress.com

13. PEOPLE
Train all staff on the benefits, content and added value of the
products.
Sow and internalize the concept of the brand in the care staff.
Encourage proactivity in the care staff.
Andrinich.wordpress.com
Andrinich.wordpress.com

14. T H A N K Y O U
A N A L Y S I S A N D
O P P O R T U N I T I E S P R O J E C T
S O C I A L C O M M U N I C A T O R A N D D I G I T A L M A R K E T E R
B Y M E L I Z A A N D R I N I C H
Andrinich.wordpress.com
Andrinich.wordpress.com