This document is a resume for Michelle Viegas. It summarizes her work experience in product marketing, social media marketing, public relations, and internal communications. She has held positions at Digital Insight as an Internal Communication Specialist, at TIBCO Software as a Product Marketing Intern, and at CommonWealth Central Credit Union as a Marketing/Social Media Intern. The resume also lists her education as a B.S. in Public Relations from San Jose State University and provides details on relevant projects and her skills.
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Communications Specialist - San Francisco Bay Area
1. Michelle Viegas
Capitola, CA 95010 / (408) 636-8651 / chelleviegas@gmail.com / www.linkedin.com/in/chelleviegas
Skills
Product marketing Social media marketing Public relations Internal communications
Blogging PowerPoint Video editing Event planning
Employment
Internal Communication Specialist
Digital Insight, Redwood City, CA June 2014-Present
• Work with internal stakeholders to strategically communicate announcements.
• Restructure communication processes during internal system outages.
• Conduct employee surveys to increase internal communication readership.
• Recreate weekly internal newsletter to drive employee engagement.
• Write and deliver weekly internal newsletter.
• Support human resources to execute more effective employee onboarding.
Product Marketing Intern
TIBCO Software, Inc., Palo Alto, CA Sep 2013-June 2014
• Designed and built customer success PowerPoint presentations.
• Created software release marketing collateral.
• Managed tibbr social media outlets.
• Planned corporate events and organized trade show exhibitor logistics.
• Redesigned and maintained the tibbr sales proposal.
• Wrote customer success transcripts and edited video interviews.
Marketing / Social Media Intern
CommonWealth Central Credit Union, San Jose, CA Aug-Dec 2012
• Developed a social media marketing plan.
• Designed and launched the credit union’s first social media platform.
• Created a following of 1,000+ members.
• Led two online giveaways.
• Conducted research on industry competitors, trends, and consumers.
• Edited copy for print marketing collateral.
Projects
Job / Internship Coordinator
PR Day 2013 The Real World: Silicon Valley Feb-June 2013
San Jose State University’s 9th annual PR Day provided Bay Area students with an opportunity to network with well-recognized
professionals in the communications field. I developed relationships with local employers for the event’s
Career/Internship Fair and additionally worked on reaching out to potential sponsors. I also engaged students
through the event’s Facebook fan page.
SJSU Public Relations Specialist
Chegg Campaign Feb-June 2013
Within a classroom agency setting, students were assigned a brand awareness campaign. Our client was local,
book rental hotspot, Chegg. I participated in every step of the campaign, which ranged from defining objectives and
strategies, down to determining a budget and timeline. We created a comprehensive outline of our initiative and
presented it to Chegg’s public relations department.
Education
B.S. Public Relations, GPA: 3.48 May 2013
San Jose State University, San Jose CA
Languages
English, Spanish, Portuguese