Trends of the Cannes Festival

•

25 likes•5,000 views

Roberto Fernandex, Executive Creative Director, David The Agency #DMC2014

Beto
Fernandez

What Have
I Learned With
Cannes?

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

2009

2010

2011

2012

2012

2013

2013

2013

2014

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

2012

2013

2013

2014

2014

2014

2014

2014

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

2012

2012

2013

2013

2013

2014

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

2010

2012

2013

2014

2014

2014

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

Stop The Violence.
Drive Safe.
Ecovia

Other People
Make Mistakes.
Slow Down.
NZ Transports

As Goof Offroad
As An Offroader
In The City
Smart

When Did You
Stop Thinking You
Are Beautiful
Dove

Love It. Hate It.
Just Don’t Forget It.
Marmite

The Number One
Of Billboard Hits
Everyone
Billboard

Books Never
Go Offline
Math Paper Press

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

2013

2014

2014

#1 Multi-platform Ideas
#2 Innovations
#3 Global Hit Before the Festival
#4 Investment X Reputation
#5 Argument
#6 Social Experiments
#7 For Good With Real Results

2010

2012

2013

2013

2014

2014

2014

2014

Thanks!

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