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HUMAN-CENTERED DESIGN + SOCIAL
INNOVATION: A CRASH COURSE
MY NAME IS SEAN.
1. LAWYER
2. SOCIAL ENTREPRENEUR (failed)
3. DESIGNER
1. HUMAN-CENTERED DESIGN (HCD)
2. +ACUMEN
3. AMPLIFY
4. QUESTIONS?
AGENDA
Human-centered design is a process that begins with gaining deep empathy
for a customer’s needs, hopes and aspirations for...
We are a human-centered design firm. We are inspired by people.
IDEO HAS USED HUMAN-CENTERED DESIGN TO TACKLE PROJECTS ALL AROUND THE WORLD.
the first laptop
school lunch
a government department
a toilet social enterprise
a few years ago,
we started to see the potential for what human-centered design
and the social sector could do together.
water + sanitation agriculture health
finance gender community
OUR FOCUS AREAS
A FEW IDEO.org PROJECTS
IDEO.org FELLOWSHIP
ADVISORY BOARD MEETING
March 18, 2014
HCD TOOLKIT
+ACUMEN COURSE
7 KEYS TO PRACTICING GOOD HUMAN-CENTERED DESIGN
GET OUT THERE
1. USER INTERVIEWS
2. EXPERT INTERVIEWS
3. ANALOGOUS EXPERIENCES
4. IN-CONTEXT IMMERSION
A FEW EXAMPLES OF HOW WE
“GET OUT...
TALK TO EXTREMES
1. SINGLE MEN + CHEFS
2. SOLAR GURU + OFF-THE-GRID-KENYANS
3. BAREFOOT RUNNERS + CROSS DRESSERS
SOME EXTREME USERS WE’VE
S...
UNDERSTAND AND OBSERVE
WORK WITH OTHER DISCIPLINES
4
CONSIDER THE SYSTEM
5
MAKE IT VISUAL
6
MAKE IT VISUAL
6
PROTOTYPE EARLY + OFTEN
7
RUNNING WATER = BIG MESS
PROTOTYPE EARLY + OFTEN
7
I’LL CARRY MY OWN WASTE
ACTUALLY, I’LL PAY SOMEONE ELSE TO EMPTY MY TOILET.
DEEP BREATH
OUR DESIGN CHALLENGE
How might we help the social sector & international development
become more human-centered?
a few design constraints
!
1. design consulting will always have a limited reach
2. workshops not so scalable
3. IDEO.org ...
+ACUMEN
5 PRO TIPS FOR ROCKING THE COURSE
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselect...
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselect...
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselect...
5 PRO TIPS FOR ROCKING THE COURSE
1. embrace the analog (aka, book clubs are so 2014).
2. get out there.
3. do a preselect...
DOUBLE DEEP BREATH
How might we help the social sector & international development
become more human-centered?
How might we help the social sector & international development
become more human-centered + collaborative?
AMPLIFY IS…
10 challenges over 5 years.
AMPLIFY IS…
10 challenges over 5 years.
Each tackling a crosscutting international development topic.
AMPLIFY IS…
10 challenges over 5 years.
Each tackling a crosscutting international development topic.
DFID funding +
AMPLIFY IS…
10 challenges over 5 years.
Each tackling a crosscutting international development topic.
DFID funding +
IDEO.org design s...
10 challenges over 5 years.
Each tackling a crosscutting international development topic.
DFID funding +
IDEO.org design s...
Challenge #1 is…
“How might we make low-income urban areas safer and more
empowering for women and girls?”
2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify...
2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify...
include more NGO’s, funders, designers, social entrepre...
2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT
How might Amplify...
extend the collaborative innovation process to developi...
Focus on reaching the Amplifiers within these networks.
HYGEIA
MICRO-INSURANCE (HEALTH)
FAT (Feminist Access to Technology)
Delhi, India
Don’t reinvent the technology.
Breakthrough + IVR (Integrated Voice Recording)
India
WWW.OPENIDEO.ORG
WWW.IDEO.ORG/AMPLIFY
SEAN@IDEO.ORG
QUESTIONS?
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer
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Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer

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Designer Sean Hewens from IDEO.org presented the +Acumen Human Centered Design for Social Innovation course at the London Business School. This is a must read if you want to take the free course (registration ends on March 31st) or want to learn more about the HCD approach.

Register here: http://plusacumen.org/courses/hcd-for-social-innovation/

Published in: Design

Human-Centered Design +Acumen Course Presentation by Sean Hewens, IDEO.org Designer

  1. 1. HUMAN-CENTERED DESIGN + SOCIAL INNOVATION: A CRASH COURSE
  2. 2. MY NAME IS SEAN. 1. LAWYER 2. SOCIAL ENTREPRENEUR (failed) 3. DESIGNER
  3. 3. 1. HUMAN-CENTERED DESIGN (HCD) 2. +ACUMEN 3. AMPLIFY 4. QUESTIONS? AGENDA
  4. 4. Human-centered design is a process that begins with gaining deep empathy for a customer’s needs, hopes and aspirations for the future.
  5. 5. We are a human-centered design firm. We are inspired by people.
  6. 6. IDEO HAS USED HUMAN-CENTERED DESIGN TO TACKLE PROJECTS ALL AROUND THE WORLD.
  7. 7. the first laptop
  8. 8. school lunch
  9. 9. a government department
  10. 10. a toilet social enterprise
  11. 11. a few years ago, we started to see the potential for what human-centered design and the social sector could do together.
  12. 12. water + sanitation agriculture health finance gender community OUR FOCUS AREAS
  13. 13. A FEW IDEO.org PROJECTS
  14. 14. IDEO.org FELLOWSHIP
  15. 15. ADVISORY BOARD MEETING March 18, 2014 HCD TOOLKIT
  16. 16. +ACUMEN COURSE
  17. 17. 7 KEYS TO PRACTICING GOOD HUMAN-CENTERED DESIGN
  18. 18. GET OUT THERE
  19. 19. 1. USER INTERVIEWS 2. EXPERT INTERVIEWS 3. ANALOGOUS EXPERIENCES 4. IN-CONTEXT IMMERSION A FEW EXAMPLES OF HOW WE “GET OUT THERE”
  20. 20. TALK TO EXTREMES
  21. 21. 1. SINGLE MEN + CHEFS 2. SOLAR GURU + OFF-THE-GRID-KENYANS 3. BAREFOOT RUNNERS + CROSS DRESSERS SOME EXTREME USERS WE’VE SPOKEN WITH RECENTLY
  22. 22. UNDERSTAND AND OBSERVE
  23. 23. WORK WITH OTHER DISCIPLINES 4
  24. 24. CONSIDER THE SYSTEM 5
  25. 25. MAKE IT VISUAL 6
  26. 26. MAKE IT VISUAL 6
  27. 27. PROTOTYPE EARLY + OFTEN 7
  28. 28. RUNNING WATER = BIG MESS
  29. 29. PROTOTYPE EARLY + OFTEN 7 I’LL CARRY MY OWN WASTE
  30. 30. ACTUALLY, I’LL PAY SOMEONE ELSE TO EMPTY MY TOILET.
  31. 31. DEEP BREATH
  32. 32. OUR DESIGN CHALLENGE How might we help the social sector & international development become more human-centered?
  33. 33. a few design constraints ! 1. design consulting will always have a limited reach 2. workshops not so scalable 3. IDEO.org is small
  34. 34. +ACUMEN
  35. 35. 5 PRO TIPS FOR ROCKING THE COURSE
  36. 36. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014).
  37. 37. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there.
  38. 38. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really.
  39. 39. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really.
  40. 40. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really. 4. do the course at your own pace. but don’t be so darn slow that you lose momentum. or miss out on the Google+ community.
  41. 41. 5 PRO TIPS FOR ROCKING THE COURSE 1. embrace the analog (aka, book clubs are so 2014). 2. get out there. 3. do a preselected design challenge unless you have a really, really good reason not to. Really. 4. do the course at your own pace. but don’t be so darn slow that you lose momentum. or miss out on the Google+ community. 5. find the right space.
  42. 42. DOUBLE DEEP BREATH
  43. 43. How might we help the social sector & international development become more human-centered?
  44. 44. How might we help the social sector & international development become more human-centered + collaborative?
  45. 45. AMPLIFY IS…
  46. 46. 10 challenges over 5 years. AMPLIFY IS…
  47. 47. 10 challenges over 5 years. Each tackling a crosscutting international development topic. AMPLIFY IS…
  48. 48. 10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + AMPLIFY IS…
  49. 49. 10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + IDEO.org design support + AMPLIFY IS…
  50. 50. 10 challenges over 5 years. Each tackling a crosscutting international development topic. DFID funding + IDEO.org design support + pipeline to scale. AMPLIFY IS…
  51. 51. Challenge #1 is… “How might we make low-income urban areas safer and more empowering for women and girls?”
  52. 52. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify...
  53. 53. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify... include more NGO’s, funders, designers, social entrepreneurs and educators in a collaborative and open innovation process?
  54. 54. 2 AMPLIFY DESIGN CHALLENGES I’M EXCITED ABOUT How might Amplify... extend the collaborative innovation process to developing 
 world communities?
  55. 55. Focus on reaching the Amplifiers within these networks.
  56. 56. HYGEIA MICRO-INSURANCE (HEALTH) FAT (Feminist Access to Technology) Delhi, India
  57. 57. Don’t reinvent the technology.
  58. 58. Breakthrough + IVR (Integrated Voice Recording) India
  59. 59. WWW.OPENIDEO.ORG WWW.IDEO.ORG/AMPLIFY SEAN@IDEO.ORG
  60. 60. QUESTIONS?

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