Cross device applications have become more common among major companies in the last few years. It's a real challenge to preserve Agility and to keep your lead time short enough over 10 or 20 applications which also have to grow together… Were shall we start, how can we organize the team to make it work flawlessly? Rock bands from the late 60's and early 70's are a reference for a lot of people across several domains: Artists, Inventors, Scientists, and many more. Led Zeppelin, Pink Floyd, The Doors,… So many great examples of people creating amazing work together and also a wonderful source of inspiration. Let's take a deeper look at Led Zeppelin. A mythic rock band with charismatic members and a lot of interesting patterns with many similarities to Scrum. They that helped us to make our teams rock and build powerful, complex yet really Agile products.

1. L E D Z E P P E L I N S C A L I N G A G I L I T Y
S C R U M D A Y E U R O P E – A M S T E R D A M 2 0 1 4
@ A G I L E G E N I U S

3. D O Y O U L I K E R O C K ’ N ’ R O L L ?

4. R O C K ’ N ’ R O L L M E E T S A G I L I T Y…

5. T H E S C R U M G U I D E
O F F I C I A L S C R U M R U L E B O O K

6. 1 P R O D U C T = 1 T E A M
A team works in an iterative fashion to
build a new increment of a product
during a Sprint.
At the end of the Sprint, a new version
of the product is ready and can be
delivered to the end users.
S.M.
P.O.

7. C R O S S D E V I C E E X P E R I E N C E
A N E W C H A L L E N G E T O R A I S E …

8. A L O T O F P R O D U C T S L I N K E D T O G E T H E R …

9. S C R U M O F S C R U M ?
W H A T ’ S N E X T …

10. L I T T L E O R N O
I N F O R M AT I O N S …

11. W E L C O M E T O O U R W O R L D …

12. O N L I N E B E T T I N G
H O R S E R A C I N G , S P O R T, P O K E R

13. 2 3 A P P S !
• Web
• iPhone
• iPad
• Android
• Touch displays
• …

14. A Q U I C K O V E R V I E W
M A I N
W E B S I T E
M O B I L E
A P P S
TA B L E T
A P P S
T O U C H
D I S P L AY S

15. S H A R E D S E R V I C E S
• The whole products family shares the
same services API

16. C O N S I S T E N T U S E R
E X P E R I E N C E
• Every product should stay
independent
• All the products should share a
consistant user experience
• Kinda “Apple Handoff”…

17. H O W T O M A K E I T W O R K ?

18. B E I N S P I R E D & L E T ’ S R O C K !

19. A L E G E N D A RY B A N D …
`

20. L E A D V O C A L S
!
M A I N W E B S I T E
• Frontman
• Iconic and charismatic
• The voice of Led Zeppelin

21. L E A D G U I TA R
!
M O B I L E A P P S
• Lead vocalist alter ego
• Great showman
• Mystic and mysterious

22. B A S S G U I TA R
!
TA B L E T A P P S
• Responsible for the band groove
• Founding member with Jimmy Page

23. B A C K I N G V O C A L S
!
T O U C H D I S P L AY S
• Newcomers
• Sound amazing at Kenedy Center

24. D R U M S
!
S E R V I C E S A P I
• Founding member
• Essential for consistency
• Heartbeat of the band

25. A G I L E T E A M S C O M P O S I T I O N

26. S P O T I F Y T R I B E S & S Q U A D S
A W E L L K N O W N A N D P O P U L A R PA T T E R N

27. H O W W O U L D I T L O O K L I K E ?MAINWEBSITE-VOCALS
R I C H S C R E E N S
TABLETAPPS-BASS
MOBILEAPPS-LEADGUITAR
S I M P L E S C R E E N S
TOUCHDISPLAYS-BCKVOC.

28. W O U L D I T W O R K F O R U S ?

29. P O S I T I V E A S P E C T S
• End to end teams
• Obvious independence
• Based on a well known pattern

30. W H E R E I S T H E D R U M M E R ?
H E Y, S O M E B O D Y ’ S M I S S I N G …

31. T H E D R U M M E R B E C A M E S C H I Z O P H R E N I C !
✗

32. M U S I C B E C A M E N O I S E …

33. I S S U E S
• Poor communication
• Product specific services
• Critical dependencies
• Huge rework
• Global loss of quality

34. R E T R O S P E C T I V E

35. A R O C K B A N D I S N O T A D J …

36. A P I A S A P R O D U C T
• Let’s handle them as a real product.
• It’s a product for our customers and
for our other products.

37. R E M I X T H E B A N D

38. K E E P T H E G R O O V E T I G H T !

39. 1234

40. P L AY L I V E !

41. T H E R O L E
O F T H E A P I
• Providing services and features to
customers and products
• Taking care of feedback and adding
new services with a particular
attention to consistency

42. M A N A G I N G D E P E N D A N C I E S ?

43. P L AY B E H I N D T H E B E AT !

44. 1 – 2 – 3 – 4 …
1 S P R I N T F O R WA R D !

45. S E C R E T S A U C E ?

46. T E A M W O R K & C O M M U N I C AT I O N

47. T E A M R E S U LT S
C O M M O N R E V I E W S & R E T R O S P E C T I V E S

48. S O L O S A L L O W E D !

49. O N E M O R E T H I N G …

50. F E AT U R E O W N E R - T H E M A N A G E R

51. B I G P I C T U R E O V E R V I E W

52. A C C O U N TA B L E F O R C O N S I S T E N C Y

53. E M P O W E R E D
P R O D U C T O W N E R S
A R E M A N D AT O RY

54. T H A N K Y O U
W W W. A G I L E G E N I U S . C O M