Re-Designing Death / Service Design Drinks

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During the second half of the 20th Century, the western world lost touch with what used to be one of the most sophisticated and ritualistic service experiences of all time: funerals. Post-war Europe turned its back on flamboyant funeral traditions, leaving our modern mourning rituals to become unadapted and superficial, orchestrated by a predominantly conservative, stagnating and profit-oriented industry.

But things are starting to change. New generations are making steps to break this exhausted taboo, and bring death back into the circle of life… We feel that as designers, we too have our role to play in the comeback of this human-centric service.

As founding members of the Re.Designing Death Movement, Virginie, a Designer and Cori an Innovation Facilitator shared with us their mission to bring death to the forefront of innovation. The duo – both incidentally workshop experts – invited us to discover one of their gamified ideation activities, where we attempted to bring humanity into this service offering, and put the ‘fun' back into ‘funerals'.

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Re-Designing Death / Service Design Drinks

  1. 1. Service Design Berlin S I N N E R S C H R A D E R S W I P E / S E P T E M B E R 2 8 , 2 0 1 6 Re-Designing Death Picture:MelanieDreser
  2. 2. Katrin PhD Candidate, University of Potsdam Who is inviting? Olga Business Consultant, Fuxblau Manuel Service Designer, Fuxblau Mauro CEO & Designer, Boana Martin Service Designer, UK Gov
  3. 3. Activities of Service Design Berlin Service Design Drinks Service Experience Camp The Service Gazette
  4. 4. Where are we?
  5. 5. How does it work? Input Exercise Mingling
  6. 6. Broadcasting globally
  7. 7. Who is speaking tonight? Cori Moore Innovation Facilitator, Freelance Virginie Gailing Strategic Designer & Head of Design, Point-Blank International
  8. 8. #redeath
  9. 9. ByClaudeTruong-Ngoc/WikimediaCommons #redeath
  10. 10. #redeath Byiefkelab Bycapsulamundi.it
  11. 11. Why? #redeath
  12. 12. #redeath ThankstoTheorderofthegooddeath
  13. 13. Photo: flickr.com #redeath ByTheChildren'sMuseumofIndianapolis
  14. 14. #redeath
  15. 15. Why? #redeath
  16. 16. Re.designing death The manifesto DEATH IS ISOLATING, DISRUPTIVE AND PAINFUL FOR THE DYING AND FOR THE LIVING. OUR MOVEMENT EXISTS TO CHANGE THE WAY WE DEAL WITH DEATH AND WITH REMEMBRANCE. LET’S EXAMINE HOW WE APPROACH DEATH TODAY LET’S BRING NEW PROPOSITIONS TO THE WORLD LET’S BE FREE TO CELEBRATE LIFE JOIN US TO RETHINK AND REDESIGN THIS FUNDAMENTAL! GIVE DEATH A PLACE IN THE CYCLE OF LIFE.
  17. 17. Facilitators & researchers Designers & creatives Professionals Who? #redeath
  18. 18. THE INNOVATION KITCHEN AT #redeath
  19. 19. deaddying remember #redeath
  20. 20. deaddying remember #redeath
  21. 21. When it comes to funeral service we are a bunch of ignorants… #redeath
  22. 22. Redeath Quiz #redeath
  23. 23. Redeath Quiz - Question 1 Can Berliners take ashes home 
 and put them on the mantlepiece? #redeath
  24. 24. YES but: • Not for ever • You might have to trick the system… #redeath
  25. 25. Redeath Quiz - Question 2 Can you keep your grandmother’s body 
 at home when she passes? #redeath
  26. 26. YES #redeath
  27. 27. Redeath Quiz - Question 3 Can you wash and dress 
 the love of your life yourself 
 before to say your final farewell? #redeath
  28. 28. YES #redeath
  29. 29. Redeath Quiz - Question 4 Designer is a boring job, tomorrow I’ll open my own funeral house 
 in Berlin! 
 Is it possible? #redeath
  30. 30. YES #redeath
  31. 31. Redeath Quiz - Question 5 Do coffins need to be waterproof 
 for sea burials? #redeath
  32. 32. NO #redeath
  33. 33. Nowadays death is 
 as taboo as sex 
 was for victorians #redeath
  34. 34. Even in the kingdom of death, if the demand doesn’t change, why should the supply? #redeath
  35. 35. #redeath ByDaniMaimone
  36. 36. PROJECTS TO 
 OPEN THE BLACK BOX #redeath
  37. 37. INSPIRE #redeath
  38. 38. #redeath
  39. 39. #redeath ByLiftconference
  40. 40. #redeath
  41. 41. INFORM #redeath
  42. 42. IGNITE #redeath
  43. 43. #redeath
  44. 44. YOUR TURN #redeath
  45. 45. ACTIVITY 1 The funeral flow #redeath
  46. 46. Break into teams #redeath
  47. 47. today’s GAME #redeath
  48. 48. today’s GAME #redeath
  49. 49. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  50. 50. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  51. 51. Stick your HERO card here Stick your PERSONA card here Stick your CHALLENGE card here Like... Do... With... Complete your solution PITCH here Add your solution SNAPSHOTS here Brainstorm your SOLUTION here W H O ? HOW DOES IT FEEL & LOOK? WHAT IS IT? WHY IS IT GREAT? YOUR PITCH WHAT?WHY? H O W ? For .................................................... (Customer’s name) who has .................................................................................................................................................................... (The need) ...........................................................................(Solution’s name) is a ......................................................(Category) that................................................................................................................................................................................ ................................................................................................................................................................. (Key benefit) Unlike ....................................................................... (Competition), ................................................................................. (Solution’s name) ...................................................................... ............................................................................................................................................... (Unique differentiator)
  52. 52. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  53. 53. Stick your HERO card here Stick your PERSONA card here Stick your CHALLENGE card here Like... Do... With... Complete your solution PITCH here Add your solution SNAPSHOTS here Brainstorm your SOLUTION here W H O ? HOW DOES IT FEEL & LOOK? WHAT IS IT? WHY IS IT GREAT? YOUR PITCH WHAT?WHY? H O W ? For .................................................... (Customer’s name) who has .................................................................................................................................................................... (The need) ...........................................................................(Solution’s name) is a ......................................................(Category) that................................................................................................................................................................................ ................................................................................................................................................................. (Key benefit) Unlike ....................................................................... (Competition), ................................................................................. (Solution’s name) ...................................................................... ............................................................................................................................................... (Unique differentiator)
  54. 54. Step 1 Persona Step 2 Hero Step 3 New service 3 steps to disrupt funeral services > > #redeath
  55. 55. Stick your HERO card here Stick your PERSONA card here Stick your CHALLENGE card here Like... Do... With... Complete your solution PITCH here Add your solution SNAPSHOTS here Brainstorm your SOLUTION here W H O ? HOW DOES IT FEEL & LOOK? WHAT IS IT? WHY IS IT GREAT? YOUR PITCH WHAT?WHY? H O W ? For .................................................... (Customer’s name) who has .................................................................................................................................................................... (The need) ...........................................................................(Solution’s name) is a ......................................................(Category) that................................................................................................................................................................................ ................................................................................................................................................................. (Key benefit) Unlike ....................................................................... (Competition), ................................................................................. (Solution’s name) ...................................................................... ............................................................................................................................................... (Unique differentiator)
  56. 56. Join the re.designing death movement! #redeath www.redeath.org #redeath
  57. 57. Happening soon…
  58. 58. Not your average conference #redeath
  59. 59. Inspiring key talks
  60. 60. Confirmed so far…
  61. 61. Hands-on workshops
  62. 62. Open session you decide on…
  63. 63. … and lead
  64. 64. That’s we call a co-conference —because you co-create it
  65. 65. Plus, more fun than at a usual conference
  66. 66. And really great food
  67. 67. Taking place November 18–19th
  68. 68. Save in a group of 5 Get your regular ticket before October 24 Check sxc16.eventbrite.com
  69. 69. See you soon! servicedesignberlin.de redeath.org @CoriBeth_ @VirginieGailing @SD_Berlin fb.com/servicedesignberlin

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